Hi! I’m Mariane Marcelino, a seasoned marketing strategist and digital growth specialist based in Dallas. I have a passion for crafting compelling content and executing innovative online campaigns that help brands, artists, and events expand their digital footprint and engage meaningfully with their audiences. Over the years, I’ve had the pleasure of managing global campaigns and leading cross-functional teams to deliver results in social media, email, and other digital channels. I love staying ahead of marketing trends and continuously adapting strategies to evolving markets. Whether it’s creating viral content, leveraging data-driven insights, or building vibrant online communities, I’m dedicated to connecting brands with their audiences in authentic and impactful ways.

Mariane Marcelino

Hi! I’m Mariane Marcelino, a seasoned marketing strategist and digital growth specialist based in Dallas. I have a passion for crafting compelling content and executing innovative online campaigns that help brands, artists, and events expand their digital footprint and engage meaningfully with their audiences. Over the years, I’ve had the pleasure of managing global campaigns and leading cross-functional teams to deliver results in social media, email, and other digital channels. I love staying ahead of marketing trends and continuously adapting strategies to evolving markets. Whether it’s creating viral content, leveraging data-driven insights, or building vibrant online communities, I’m dedicated to connecting brands with their audiences in authentic and impactful ways.

Available to hire

Hi! I’m Mariane Marcelino, a seasoned marketing strategist and digital growth specialist based in Dallas. I have a passion for crafting compelling content and executing innovative online campaigns that help brands, artists, and events expand their digital footprint and engage meaningfully with their audiences. Over the years, I’ve had the pleasure of managing global campaigns and leading cross-functional teams to deliver results in social media, email, and other digital channels.

I love staying ahead of marketing trends and continuously adapting strategies to evolving markets. Whether it’s creating viral content, leveraging data-driven insights, or building vibrant online communities, I’m dedicated to connecting brands with their audiences in authentic and impactful ways.

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Language

English
Advanced
Spanish; Castilian
Intermediate
Portuguese
Fluent

Work Experience

Senior Digital Marketing Manager at Topaz Labs
January 1, 2025 - Present
Led social media strategy and content creation, resulting in exponential growth across platforms. Created viral YouTube Shorts with over 1 million views and revamped Instagram strategy to increase non-follower reach dramatically. Analyzed top-performing posts to boost organic engagement and drove a 10x increase in website traffic from Instagram.
Head of Marketing at Vintage Culture
December 31, 2024 - July 14, 2025
Constructed geo-targeted marketing campaigns for global tours and established the brand as a leading global DJ. Grew Instagram followers from 100K to over 10M through viral content strategies, community management, and email marketing funnels. Developed music promotion initiatives, managed large active communities on Discord, and drove massive Spotify streams leading to Billboard charting.
Head of Marketing at Entourage Booking & Talent Agency
December 31, 2017 - July 14, 2025
Revitalized brand strategy to secure top agency status in Brazil with multiple industry awards. Directed in-house marketing for 30+ artists leading to significant streaming growth. Formulated social media strategy increasing online presence and ticket sales for key artists.
Marketing Manager at Pacha and Clash Club
December 31, 2015 - July 14, 2025
Developed marketing plans, launched Brazil's first nightclub podcast, coordinated events, and executed targeted campaigns that increased attendance and engagement. Secured sponsorships and managed advertising with focus on digital footprint and CRM to enhance customer loyalty.
Digital Marketing Manager at GR Comunicação
December 31, 2014 - July 14, 2025
Developed comprehensive digital marketing plans and executed multi-channel campaigns tailored to diverse client objectives and industries.
Digital Marketing Manager at Rede Atlântida and Jovem Pan
December 31, 2012 - July 14, 2025
Implemented digital strategies including mobile app integration and content marketing, leading to organic growth and increasing online accessibility and listener engagement for major radio stations.

Education

Bachelor’s Degree at Estácio de Sá University
January 1, 2000 - December 31, 2004
Associate’s Degree at Anhembi Morumbi University
January 1, 2007 - December 31, 2008

Qualifications

Digital Marketing Nanodegree (Udacity)
January 11, 2030 - July 14, 2025
Google Ads
January 11, 2030 - July 14, 2025
Basic and Advanced Analytics GA4
January 11, 2030 - July 14, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality