Available to hire
I’m passionate about using data-driven strategies to engage customers and drive growth. I thrive in fast-paced environments and love learning and adapting to new challenges. A self-motivated learner, strategic planner, organized and innovative, I have over 5 years of experience in fintech and IT startups, excelling in agile, data-driven strategies, and adaptability.
I have specialized skills in paid ads, optimizing lead generation and conversions through real-time data insights. I am a wizard in copywriting, social media, and email marketing, leveraging customer segmentation and strategic content creation to drive engagement and growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Senior Digital Marketing Specialist at STACK IT Recruitment
March 31, 2025 - July 14, 2025Developed brand identity and tailored strategies for audience segmentation to ensure effective brand positioning. Led collaboration with an external agency on SEO execution, boosting organic search rankings and increasing website traffic by 50%. Managed social media strategy and created compelling graphic and video content to reinforce brand identity and engagement. Managed Hubspot email campaigns, achieving a 65% conversion target and improving open rates by 20% through A/B testing and content optimization.
Senior Digital Marketing Specialist at STACK IT Recruitment
March 31, 2025 - July 14, 2025Assisted in executing the company's marketing strategy and branding efforts for its first venture into this area. Developed brand identity and strategies tailored to audience segmentation, addressing needs and pain points to ensure effective brand positioning. Led collaboration with an external marketing agency on SEO execution, resulting in a 50% increase in website traffic through targeted email and social media campaigns. Directed social media strategy, producing creative graphic and video content to reinforce brand identity and increase engagement. Managed email campaigns in Hubspot, achieving 65% conversion targets and boosting open rates by 20% through A/B testing and content optimization.
Senior Digital Marketing Specialist at STACK IT Recruitment
March 31, 2025 - July 14, 2025Assisted in executing the company's marketing strategy and branding efforts during its first venture into marketing. Developed brand identity and strategies tailored to audience segmentation focusing on needs and pain points to ensure effective market positioning. Headed collaboration with an external marketing agency on SEO execution, boosting organic search rankings and increasing website traffic by 50% through targeted email and social media campaigns. Led the strategic development and execution of social media strategy, including creative graphic and video content to reinforce brand identity and boost engagement. Managed email campaigns in Hubspot, achieving a 65% conversion target and increasing open rates by 20% through A/B testing and content optimization.
Senior Digital Marketing Specialist at STACK IT Recruitment
March 31, 2025 - July 14, 2025Developed brand identity and strategies tailored to audience segments, ensuring strong market positioning. Led collaboration with an external agency on SEO efforts, increasing organic search rankings and boosting website traffic by 50% through targeted email and social media campaigns. Directed social media strategy with creative graphic and video content, enhancing brand identity and engagement. Managed email campaigns in Hubspot, achieving 65% conversion targets and improving open rates by 20% with A/B testing and content optimization.
Digital Marketing Specialist at YubillY
December 31, 2024 - July 14, 2025Led A/B testing for landing pages integrated with Google Ads, email marketing, and SEO campaigns to optimize user experience and conversion rates. Executed multi-platform social media strategy with tailored content and graphic design to increase brand visibility and customer engagement. Implemented SEO strategy focused on lead generation and organic growth, resulting in a 70% increase in organic traffic. Managed Google Ads PPC campaigns improving CTR to 9% and doubling conversion rates by 193%.
Digital Marketing Specialist at YubillY
December 31, 2024 - July 14, 2025Led A/B testing for landing pages in coordination with Google Ads, email marketing, and SEO campaigns, applying CRO techniques and heatmap analysis to optimize user experience. Implemented multi-platform social media strategies to enhance brand visibility and customer engagement through graphic design and tailored content. Executed SEO strategies focused on lead generation, achieving a 70% increase in organic traffic via on-page SEO optimization and high-CTR content. Managed Google Ads PPC campaigns to drive qualified leads, improving conversion tracking and user acquisition resulting in a 9% CTR and 193% conversion rate increase.
Digital Marketing Specialist at YubillY
December 31, 2024 - July 14, 2025Led A/B testing for landing pages integrating Google Ads, email marketing, and SEO campaigns; utilized CRO techniques and heatmap analysis to optimize user experience. Implemented a multi-platform social media strategy to increase brand visibility and customer engagement, incorporating graphic design and tailored content. Executed an SEO strategy focused on lead generation and organic growth, achieving a 70% organic traffic increase by optimizing on-page SEO and creating high-CTR content. Managed Google Ads PPC campaigns to drive qualified leads and increase site traffic, improving conversion tracking and user acquisition analysis with a resulting 9% CTR and a 193% increase in conversion rate.
Digital Marketing Specialist at YubillY
December 31, 2024 - July 14, 2025Led A/B testing for landing pages integrating Google Ads, email marketing, and SEO to optimize UX with CRO techniques and heatmap analysis. Implemented multi-platform social media strategy with graphic design and tailored content to boost brand visibility and engagement. Executed SEO strategy focused on lead gen and organic growth, increasing organic traffic by 70%. Managed Google Ads PPC campaigns driving qualified leads, with a 9% CTR and 193% increase in conversion rate.
Marketing Specialist at QBN eFinans
June 30, 2020 - July 14, 2025Spearheaded brand awareness via social media strategies and website UX design including A/B testing, growing followers by over 5000 across multiple platforms. Created monthly fintech newsletters using Salesforce and SEO-driven copywriting, yielding a 26% conversion rate. Tracked and optimized B2B email campaigns raising open rates by 25% and conversions by 35%. Coordinated corporate events, webinars, and B2B activations ensuring seamless communications. Used business analytics and data-driven reporting to inform stakeholders and support high-level marketing initiatives with actionable insights.
Marketing Specialist at QBN eFinans
June 30, 2020 - July 14, 2025Spearheaded brand awareness through social media strategy and website UX design with A/B testing, growing followers by over 5000 across Facebook, Instagram, and LinkedIn. Created monthly fintech newsletters in Salesforce with SEO-driven copy and keyword research, boosting engagement and achieving a 26% conversion rate. Tracked and optimized B2B email marketing campaigns, increasing open rates by 25% and conversions by 35%. Coordinated corporate events, webinars, and B2B partnership activations, ensuring seamless internal and external communication. Leveraged business analytics and data-driven reporting to inform stakeholders and translate performance metrics into actionable insights for senior leadership.
Marketing Specialist at QBN eFinans
June 30, 2020 - July 14, 2025Spearheaded brand awareness initiatives through social media strategy and website UX design, achieving over 5,000 follower growth across Facebook, Instagram, and LinkedIn. Created monthly fintech newsletters using Salesforce with SEO-driven copy and keyword research, boosting engagement and attaining a 26% conversion rate. Tracked and optimized B2B email marketing campaigns, increasing open rates by 25% and conversions by 35%. Coordinated corporate events, webinars, and B2B partnership activations ensuring seamless internal and external communications. Leveraged business analytics and data-driven reporting to inform stakeholders and translate performance metrics into actionable insights for senior leadership.
Marketing Specialist at QBN eFinans
June 30, 2020 - July 14, 2025Spearheaded brand awareness through social media strategy and website UX design using A/B testing, growing social followers by over 5,000. Created monthly fintech newsletters in Salesforce with SEO-driven copy and keyword research, achieving a 26% conversion rate. Enhanced B2B email marketing campaigns, increasing open rates by 25% and conversions by 35%. Coordinated corporate events, webinars, and B2B partnerships, ensuring smooth internal and external communication. Provided data-driven reporting and analytics for stakeholders and leadership to optimize marketing performance.
Education
Diploma at Greystone College
January 1, 2023 - November 1, 2023Master’s Degree at Marmara University
January 1, 2018 - June 30, 2018Bachelor’s Degree at Aydın University
January 1, 2016 - June 30, 2016Bachelor’s Degree at Istanbul University
January 1, 2013 - June 30, 2013Diploma at Greystone College
November 1, 2023 - November 30, 2023Master’s Degree at Marmara University
January 1, 2018 - June 30, 2018Bachelor’s Degree at Aydın University
January 1, 2016 - June 30, 2016Bachelor’s Degree at Istanbul University
January 1, 2013 - June 30, 2013Diploma at Greystone College
November 1, 2023 - November 30, 2023Master’s Degree at Marmara University
January 1, 2018 - June 30, 2018Bachelor’s Degree at Aydın University
January 1, 2016 - June 30, 2016Bachelor’s Degree at Istanbul University
January 1, 2013 - June 30, 2013Diploma at Greystone College
January 1, 2023 - November 1, 2023Master’s Degree at Marmara University
January 1, 2018 - June 30, 2018Bachelor’s Degree at Aydın University
January 1, 2016 - June 30, 2016Bachelor’s Degree at Istanbul University
January 1, 2013 - June 30, 2013Qualifications
Google Analytics Certificate
January 1, 2024 - December 31, 2024Information Technology Infrastructure Library (ITIL)
January 1, 2019 - December 31, 2019Marketing Software by Hubspot
January 1, 2025 - December 31, 2025SEO Certificate
January 1, 2024 - December 31, 2024Email Marketing by HubSpot
January 1, 2025 - December 31, 2025Google Analytics Certificate
January 1, 2024 - December 31, 2024Information Technology Infrastructure Library (ITIL)
January 1, 2019 - December 31, 2019Marketing Software by HubSpot
January 1, 2025 - December 31, 2025SEO Certificate
January 1, 2024 - December 31, 2024Email Marketing by HubSpot
January 1, 2025 - December 31, 2025Google Analytics Certificate
January 1, 2024 - December 31, 2024Information Technology Infrastructure Library (ITIL)
January 1, 2019 - December 31, 2019Marketing Software by Hubspot
January 1, 2025 - December 31, 2025SEO Certificate
January 1, 2024 - December 31, 2024Email Marketing by HubSpot
January 1, 2025 - December 31, 2025Google Analytics Certificate
January 1, 2024 - December 31, 2024Information Technology Infrastructure Library (ITIL)
January 1, 2019 - December 31, 2019Marketing Software by Hubspot
January 1, 2025 - December 31, 2025SEO Certificate
January 1, 2024 - December 31, 2024Email Marketing by HubSpot
January 1, 2025 - December 31, 2025Industry Experience
Financial Services, Software & Internet, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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