Available to hire
Hi, I’m Justice Cummins. With a background in journalism and a minor in marketing, I specialize in creating strategic content that connects with audiences and drives results. Over the years, I’ve helped businesses and clients develop lead generation strategies, manage ad campaigns, and create engaging social media content that boosts visibility and engagement.
I love working collaboratively, staying on top of analytics to refine strategies, and managing projects from conception to completion. Whether it’s crafting compelling copy, organizing events, or managing campaigns, I’m passionate about delivering value and making an impact.
Skills
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing and Events Coordinator at Cousins Maine Lobster
May 31, 2025 - July 14, 2025Developed strategic Facebook ad campaigns aligned with goals and analyzed performance to improve engagement. Created social media content that aligned with social goals. Served as primary liaison with event partners and venues and coordinated logistics, messaging, and branded communications for over 200 events annually. Managed all social media platforms, responding to comments and messages to maintain high engagement and customer satisfaction.
Marketing Assistant at Left Main REI
February 28, 2023 - July 14, 2025Produced valuable and engaging content for social media, website and blog that attracts and converts target audience. Developed the overall lead generation strategy to fill the sales funnel cost-effectively. Managed and executed multiple ad campaigns including audience research, account setup, campaign configuration and implementation. Measured and reported on campaign performance using Salesforce and Facebook Analytics, refining messaging strategies based on insights. Managed social media networks to increase public visibility. Maintained communication with clients and internal teams to align campaign execution with business objectives.
Manager of Events, Marketing and Communications at Horizon Professional Services
May 31, 2021 - July 14, 2025Led communications planning and execution across multiple clients, supporting branding and internal efforts. Organized and marketed events for various clients. Created digital media and marketing assets including social media content, articles, and infographics. Created and published monthly newsletters.
Ad Account Manager at Social Media REI
February 28, 2023 - July 14, 2025Promoted to Marketing Assistant during company merger.
Education
Bachelor of Arts at The University of Southern Mississippi
January 1, 2015 - December 31, 2019Qualifications
Industry Experience
Real Estate & Construction, Professional Services, Media & Entertainment, Retail, Travel & Hospitality
Skills
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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