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Hi, I'm Joshua Hayes, a social media, content, and influencer marketing leader with over a decade of experience. I specialize in driving audience growth and crafting AI-driven content strategies across both B2C and B2B landscapes. I thrive on using data analytics and innovative AI tools to build strong digital communities and tell compelling brand stories. I have had the opportunity to lead teams for global brands like Zendesk and Adobe, producing viral content and pioneering influencer marketing strategies. I enjoy experimenting with the latest AI creative tools to keep marketing strategies fresh and effective.…Hi, I'm Joshua Hayes, a social media, content, and influencer marketing leader with over a decade of experience. I specialize in driving audience growth and crafting AI-driven content strategies across both B2C and B2B landscapes. I thrive on using data analytics and innovative AI tools to build strong digital communities and tell compelling brand stories. I have had the opportunity to lead teams for global brands like Zendesk and Adobe, producing viral content and pioneering influencer marketing strategies. I enjoy experimenting with the latest AI creative tools to keep marketing strategies fresh and effective.

Joshua B. Hayes

Influencer Marketing Manager, Content Strategist, Social Media Manager, +2

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Hi, I'm Joshua Hayes, a social media, content, and influencer marketing leader with over a decade of experience. I specialize in driving audience growth and crafting AI-driven content strategies across both B2C and B2B landscapes. I thrive on using data analytics and innovative AI tools to build strong digital communities and tell compelling brand stories. I have had the opportunity to lead teams for global brands like Zendesk and Adobe, producing viral content and pioneering influencer marketing strategies. I enjoy experimenting with the latest AI creative tools to keep marketing strategies fresh and effective.…Hi, I'm Joshua Hayes, a social media, content, and influencer marketing leader with over a decade of experience. I specialize in driving audience growth and crafting AI-driven content strategies across both B2C and B2B landscapes. I thrive on using data analytics and innovative AI tools to build strong digital communities and tell compelling brand stories. I have had the opportunity to lead teams for global brands like Zendesk and Adobe, producing viral content and pioneering influencer marketing strategies. I enjoy experimenting with the latest AI creative tools to keep marketing strategies fresh and effective.

Available to hire

Hi, I’m Joshua Hayes, a social media, content, and influencer marketing leader with over a decade of experience. I specialize in driving audience growth and crafting AI-driven content strategies across both B2C and B2B landscapes. I thrive on using data analytics and innovative AI tools to build strong digital communities and tell compelling brand stories.

I have had the opportunity to lead teams for global brands like Zendesk and Adobe, producing viral content and pioneering influencer marketing strategies. I enjoy experimenting with the latest AI creative tools to keep marketing strategies fresh and effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content, Social Media, Community and Influencer Marketing at Navan

November 1, 2024 - Present

Architected social media, community, content, and follower growth strategy across all global regions, presenting full cross-functional strategy decks. Developed a comprehensive influencer marketing strategy identifying top 100 industry creators and podcasters. Built a technology stack utilizing TrendPop, Upfluencer, Tagger, Creator IQ to research key influencers for campaign compatibility and brand safety. Leveraged tailored reporting for influencer campaigns with real-time dashboards in Sprinklr and Creator IQ. Authored and executive produced video content for brand campaigns across YouTube, TikTok, LinkedIn Reels. Developed a multi-platform content strategy covering Instagram, TikTok, Bluesky, Threads, YouTube, leveraging trends and industry conversations. Tested, analyzed, and developed best practices for various AI creative tools including ChatGPT, Google Gemini, Adobe Firefly, and others.

Director, Social Media, Content & Influencer Marketing at Zendesk

October 31, 2024 - July 14, 2025

Led a global team managing social media, data analytics, and content creation, driving global strategies across regions. Established LinkedIn B2B & B2C influencer marketing programs, managing campaigns and conference activations with content tracking attribution. Developed infrastructure for beta testing AI tools boosting company-wide AI adoption including ChatGPT and Adobe AI tools. Directed project management for product-led growth campaigns to drive B2B SaaS adoption globally. Created content hub best practices focused on SEO optimization and brand visibility targeting key customer segments. Implemented data-driven reporting processes to optimize content strategy.

Social Media Strategist/Video Production Lead at Adobe

November 1, 2022 - July 14, 2025

Authored and executed social content and influencer campaign strategies on multiple platforms including YouTube, TikTok, Instagram. Created Adobe's YouTube SEO strategy across 10 channels, establishing best practices for brand campaigns. Managed a $4M+ social strategy and influencer campaign budget, utilizing data insights to inform content direction. Produced Adobe’s four most viral social videos through strategic content creation aligned with social media algorithms. Coordinated full-funnel social-led campaigns, collaborating internally and with external partners while managing timelines and reporting. Handled key partnerships and co-marketing campaigns, including collaborations with Microsoft, sports teams, and Sundance Film Festival.

Senior Manager, Social Media at 18Birdies

July 1, 2018 - July 14, 2025

Oversaw social media strategy and reporting across channels to maximize engagement and brand awareness. Executive produced two Guinness World Records with professional PGA Tour athletes and top golf influencers. Developed and implemented an ASO strategy elevating the 18Birdies app to the #1 golf app on iOS. Managed influencer relationships with PGA Tour and LPGA Tour athletes aligned with brand messaging. Co-produced video and photo shoots, collaborated with talent ambassadors, and produced a podcast interviewing notable guests such as Charles Barkley.

On-Air Host/Personality at SiriusXM Satellite Radio

April 1, 2016 - Present

Host for Rotoballer Radio on SiriusXM Fantasy Sports Radio airing weekday mornings. Nominated three times for Radio Show of the Year by The Fantasy Sports Writers Association. Manages a social media following of over 130K. Provided engaging fantasy sports content and commentary.