I am a Brand Strategist and Designer with over 11 years of entrepreneurial experience building and scaling brands. I specialize in end-to-end brand development, from crafting positioning and narratives to executing visual identities. I’ve worked with clients in professional services and investment banking to create compelling brands that drive differentiation and growth. I thrive on leading cross-functional teams and collaborating in agency, in-house, and consultancy environments to deliver creative solutions that resonate. I'm passionate about helping brands tell their stories and achieve impactful results through strategic design and marketing.…

Natalie Murray

PRO

I am a Brand Strategist and Designer with over 11 years of entrepreneurial experience building and scaling brands. I specialize in end-to-end brand development, from crafting positioning and narratives to executing visual identities. I’ve worked with clients in professional services and investment banking to create compelling brands that drive differentiation and growth. I thrive on leading cross-functional teams and collaborating in agency, in-house, and consultancy environments to deliver creative solutions that resonate. I'm passionate about helping brands tell their stories and achieve impactful results through strategic design and marketing.…

Available to hire

I am a Brand Strategist and Designer with over 11 years of entrepreneurial experience building and scaling brands. I specialize in end-to-end brand development, from crafting positioning and narratives to executing visual identities. I’ve worked with clients in professional services and investment banking to create compelling brands that drive differentiation and growth.

I thrive on leading cross-functional teams and collaborating in agency, in-house, and consultancy environments to deliver creative solutions that resonate. I’m passionate about helping brands tell their stories and achieve impactful results through strategic design and marketing.

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Language

English
Fluent

Work Experience

Founder & Lead Brand Manager at Acknowledge Designs, London
February 1, 2014 - Present
Launched and scaled three proprietary brands across service-based sectors. Developed comprehensive brand frameworks (positioning, messaging, tone) for 25+ clients in professional services and finance, leading to an average 40% increase in brand awareness. Directed end-to-end creative projects including art direction, graphic design, and digital collateral to ensure cohesive visual identities. Managed design and strategy teams of up to 5 contractors per project, handling budgets and delivering on time. Conducted brand workshops and training sessions for C-suite stakeholders.
Creative Lead (Freelance & Agency) at Various Clients, Remote/Hybrid
December 31, 2014 - July 14, 2025
Oversaw creative direction for marketing campaigns such as concepting, storyboarding, and art direction for digital ads, brochures, and event materials. Collaborated with developers and UX designers to integrate brand visuals into web and mobile experiences, improving user engagement by 20%. Designed and launched a global rebrand initiative, coordinating international offices and aligning messaging for diverse markets. Created brand guidelines and toolkits to maintain consistency across digital and print channels.
Senior Designer at The Corporate Presence, London
December 31, 2012 - July 14, 2025
Spearheaded major branding and design projects to enhance corporate identities. Led creative teams in delivering impactful design solutions. Managed high-profile clients, ensuring brand consistency across print and digital assets.
Founder & Lead Brand Manager at Acknowledge Designs, London
February 1, 2014 - Present
Launched and scaled three proprietary brands across service-based sectors. Developed comprehensive brand frameworks for over 25 external clients in professional services and finance, resulting in an average 40% increase in brand awareness metrics. Directed creative projects including art direction, graphic design, and digital collateral to ensure cohesive visual identities. Led teams of up to 5 contractors, managed budgets, and ensured timely delivery. Conducted brand workshops and training with C-suite stakeholders.
Creative Lead (Freelance & Agency) at Various Clients, Remote/Hybrid
December 31, 2014 - July 15, 2025
Oversaw creative direction for marketing campaigns including concepting, storyboarding, and art direction for digital ads, brochures, and event materials. Collaborated with developers and UX designers to integrate brand visuals into web and mobile experiences, improving user engagement by 20%. Designed and launched a global rebrand initiative coordinating international offices. Created brand guidelines and toolkits for in-house teams to maintain consistency across channels.
Senior Designer at The Corporate Presence, London
December 31, 2012 - July 15, 2025
Led major branding and design projects to enhance corporate identities. Managed creative teams delivering impactful design solutions. Maintained brand consistency for high-profile clients across print and digital.

Education

BA (Hons) Graphic Design at University of the Arts, London
January 1, 2003 - December 31, 2006
BA (Hons) Graphic Design at University of the Arts, London
January 1, 2003 - December 31, 2006

Qualifications

Certified Brand Strategist, Brand Master Academy
January 1, 2020 - December 31, 2020
Certified Brand Strategist, Brand Master Academy
January 1, 2020 - December 31, 2020

Industry Experience

Professional Services, Financial Services
    uniE621 Hawthorne Tax Consultants - Rebrand
    My client came to me feeling frustrated with his marketing. He new his brand was not reflecting the level and standard of his work, so came to me for a refresh. The result is an almost calming and caring brand which works very well with his ideal clients. He has since gone on to buy out other consultancies, making him a leader in the industry. logo graphicdesigner branding designer…
    uniE621 Logo Design - Chainey Fitzgerald
    This was a double project where two businesses were connected but separate, and had never had a brand in all the years it was running. The business is a financial services business and as such needed to have a high-end feel and also a nod to the legacy of the company. logo graphicdesigner branding…
    uniE621 Dance, Julie Holland - Rebrand
    This project was a joy to work on. Taking a brand that had been established for many years and bringing it into the present while protecting it for the future of the business. The aesthetic is clean and elegant, just like the business and how it communicates to the world. branding graphicdesigner logo designer…