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Hi, I'm Alicia, a passionate Social Media & Digital Marketing Executive with hands-on experience in managing both paid and organic campaigns across various platforms. I love creating engaging multimedia content and using data-driven strategies to boost brand awareness and connect with audiences. With a creative background complemented by strong organisational skills, I thrive in fast-paced environments and enjoy bringing ideas to life through content and community engagement. Alongside my marketing expertise, I have a background in events and hospitality which helps me build strong client relationships and deliver results that meet business goals. I’m always eager to learn new tools like Canva, Adobe Creative Cloud, and GA4, and I take pride in helping brands tell their stories in authentic and impactful ways.…Hi, I'm Alicia, a passionate Social Media & Digital Marketing Executive with hands-on experience in managing both paid and organic campaigns across various platforms. I love creating engaging multimedia content and using data-driven strategies to boost brand awareness and connect with audiences. With a creative background complemented by strong organisational skills, I thrive in fast-paced environments and enjoy bringing ideas to life through content and community engagement. Alongside my marketing expertise, I have a background in events and hospitality which helps me build strong client relationships and deliver results that meet business goals. I’m always eager to learn new tools like Canva, Adobe Creative Cloud, and GA4, and I take pride in helping brands tell their stories in authentic and impactful ways.

Alicia Bohill Garrigan

Social Media Manager, Content Creator, Digital Marketer, +1

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Hi, I'm Alicia, a passionate Social Media & Digital Marketing Executive with hands-on experience in managing both paid and organic campaigns across various platforms. I love creating engaging multimedia content and using data-driven strategies to boost brand awareness and connect with audiences. With a creative background complemented by strong organisational skills, I thrive in fast-paced environments and enjoy bringing ideas to life through content and community engagement. Alongside my marketing expertise, I have a background in events and hospitality which helps me build strong client relationships and deliver results that meet business goals. I’m always eager to learn new tools like Canva, Adobe Creative Cloud, and GA4, and I take pride in helping brands tell their stories in authentic and impactful ways.…Hi, I'm Alicia, a passionate Social Media & Digital Marketing Executive with hands-on experience in managing both paid and organic campaigns across various platforms. I love creating engaging multimedia content and using data-driven strategies to boost brand awareness and connect with audiences. With a creative background complemented by strong organisational skills, I thrive in fast-paced environments and enjoy bringing ideas to life through content and community engagement. Alongside my marketing expertise, I have a background in events and hospitality which helps me build strong client relationships and deliver results that meet business goals. I’m always eager to learn new tools like Canva, Adobe Creative Cloud, and GA4, and I take pride in helping brands tell their stories in authentic and impactful ways.

Available to hire

Hi, I’m Alicia, a passionate Social Media & Digital Marketing Executive with hands-on experience in managing both paid and organic campaigns across various platforms. I love creating engaging multimedia content and using data-driven strategies to boost brand awareness and connect with audiences. With a creative background complemented by strong organisational skills, I thrive in fast-paced environments and enjoy bringing ideas to life through content and community engagement.

Alongside my marketing expertise, I have a background in events and hospitality which helps me build strong client relationships and deliver results that meet business goals. I’m always eager to learn new tools like Canva, Adobe Creative Cloud, and GA4, and I take pride in helping brands tell their stories in authentic and impactful ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media & Digital Marketing Executive at Perceptive Communicators

October 1, 2024 - Present

Manage multiple client accounts across sectors including tech, leisure, and built environment; plan and execute paid campaigns across Meta platforms optimizing for reach and ROI; produce and schedule multimedia content using Buffer, Capcut, and Canva; monitor analytics with GA4, Meta Insights, Ahrefs, and Google Search Console; lead on email marketing and A/B testing campaigns to improve open and click rates.

Social Media Manager (Freelance) at NEWSY. Solutions

January 1, 2024 - Present

Independently create and manage content for Facebook, Instagram, and TikTok; shoot, edit, and publish photo and video content; utilize Canva, Adobe Suite, and Capcut for visuals and branding; develop and deliver email marketing campaigns and client updates.

Desk Receptionist at MXP Fitness Stirling

February 1, 2024 - Present

Maintain gym website and social media communications for 3,500+ users; assist in class coordination, scheduling, and customer support; support gym cleanliness standards and coach-led activities.

Sales Assistant at Lush Cosmetics

December 31, 2023 - July 14, 2025

Met and exceeded sales targets and temporary staff KPIs; delivered in-store product demonstrations and managed £50–£180 transactions; ensured high stock turnover and maintained display standards.

Front of House & Bar Server at Oscar’s Wine Bar, King Cons, Cairn Lodge Hotel, The Linden Inn

December 31, 2023 - July 14, 2025

Managed front-of-house service during high-demand shifts; promoted venues via Instagram and TikTok, contributing to 2023 Stirling Business Awards nominations; created visual assets for events and menus, liaised with clients for function planning; gained expertise in barista skills, alcohol licensing compliance, and hospitality hygiene standards.