Available to hire
I’m Puru Bhardwaj, a Product Designer with over four years of experience designing AI-driven platforms and enterprise tools where clarity and trust matter. At DreamCollege AI, I worked on conversational AI experiences that increased user retention by 63%, and at Hemophilia Federation, I built healthcare dashboards that reduced task completion time by 27% while improving response speed
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Intermediate
Work Experience
UX Designer at Dream College AI
June 1, 2025 - PresentLed the redesign of core application workflows for Dream College’s EdTech platform, improving usability for students navigating college planning tools. Designed high-fidelity mockups and interactive prototypes in Figma to accelerate developer collaboration and reduce design handoff cycles. Collaborated with cross-functional teams to ensure design aligned with accessibility standards and visual identity, delivering a consistent and inclusive user experience. Supported development of a scalable design system by introducing reusable UI components and layout patterns, enhancing design efficiency across the product ecosystem.
UX Designer & UX Researcher at Hemophilia Federation, Delhi
April 1, 2023 - August 15, 2025Worked on migration from pen-on-paper processes to Saarthi, a new high-speed service platform, improving system performance and agent workflows to enhance patient support. Influenced product direction by synthesizing user research into feature requirements, prioritizing high-impact initiatives, and aligning design efforts with business and technical stakeholders. Contributed to digital transformation by ensuring UX improvements supported broader migration strategy, recovering operational inefficiencies. Conducted 50+ user surveys and 15+ stakeholder interviews to optimize workflows and reduce customer support inefficiencies. Built a scalable design system introducing reusable components, tokens, and UI patterns to unify product experiences.
Product Designer at The Confidento, Delhi
July 1, 2022 - August 15, 2025Revamped key curriculum UI components for an education platform, streamlining visual communication and enhancing user flow across web and mobile, improving learner engagement by 35%. Owned end-to-end visual storytelling from ideation, mapping, sketching to high-fidelity mockups, ensuring alignment with brand architecture and full compliance with WCAG 2.2 web accessibility guidelines. Built responsive UI assets and components using and maintaining existing design systems, enabling seamless integration and reducing design-to-dev handoff time by 20%. Conducted usability tests and collaborated with product and engineering teams to iterate designs based on real-world feedback, increasing task completion rates and reducing cognitive load for users.
UX / Visual Product Designer at Dream College AI
June 1, 2025 - PresentLed end-to-end design and visual direction for an AI-powered SaaS platform serving 150K+ users, reducing issue resolution time by 33.6% in month one and 12.2% MoM, by translating ambiguous AI and business requirements into clear workflows, visual hierarchies, and high-fidelity solutions. Defined and evolved the product’s visual language across AI-driven workflows, improving clarity and emotional trust in complex systems by establishing consistent layout systems, typography scales, iconography patterns, and accessibility-first design. Designed conversational and generative AI experiences, increasing user retention by 63% by crafting human-centered interaction models and transparent LLM feedback. Provided art direction and executive-facing design narratives, influencing roadmap decisions through close collaboration with product, engineering, and senior stakeholders. Improved task success rate by 73% by conducting usability testing, refining visual affordances, and simplifying dense wor
Product Designer at Nature Counter
June 1, 2025 - PresentDefined and maintained a scalable design system and visual language for a wellness platform serving 100k+ users, reducing design-to-development handoff time by 45%, by establishing atomic components, tokens, iconography standards, and visual governance practices. Art-directed responsive web and mobile experiences, increasing session duration by 40%, by aligning interaction patterns, motion behaviors, and layout systems across platforms.
Senior UX Designer at Hemophilia Federation
March 1, 2021 - April 1, 2023Designed enterprise-grade data visualization dashboards and configuration tools, reducing task completion time by 27% and improving response speed by 62%, by transforming complex health care data into intuitive visual systems & interaction patterns. Led discovery and validation efforts, conducting 50+ user surveys and 15+ stakeholder interviews, mapping service blueprints and translating clinical workflows into accessible, human-centered digital experiences. Provided mentorship and visual critique to designers and collaborators, raising quality standards across artifacts while ensuring designs aligned with technical feasibility and regulatory constraints.
Product Designer 0 to 1 at The Confidence
September 1, 2020 - March 1, 2021Created 0-to-1 product design efforts in New Delhi, translating user needs into early product concepts and design language.
Education
Masters in User Experience at Arizona State University
August 1, 2023 - May 1, 2025Bachelors in Animation & Multimedia at Birla Institute of Technology Mesra
July 1, 2017 - August 1, 2021Master of Science in User Experience at Arizona State University
August 1, 2023 - May 1, 2025Bachelor of Science in Animation & Multimedia at Birla Institute of Technology Mesra
July 1, 2018 - June 1, 2021Qualifications
Google UX Design Certificate
January 11, 2030 - August 15, 2025Coursera UI/UX Specialization
January 11, 2030 - August 15, 2025Google Agile Essentials Certificate
January 11, 2030 - August 15, 2025Google UX Design
January 11, 2030 - February 11, 2026AI Fundamentals
January 11, 2030 - February 11, 2026Agile Methodologies
January 11, 2030 - February 11, 2026CalArts UI/UX
January 11, 2030 - February 11, 2026Figma Professional
January 11, 2030 - February 11, 2026Industry Experience
Education, Healthcare, Software & Internet, Non-Profit Organization, Professional Services, Media & Entertainment
Experience Level
Expert
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Intermediate
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