I am a versatile professional with a strong background in social media management, content creation, and brand storytelling across diverse industries. With a Bachelor's degree in Engineering, I've led multiple sponsorship committees during college and taken on key roles in marketing, digital strategy, and brand development throughout my career. I'm passionate about blending creativity with strategic thinking to drive impactful campaigns and connect with diverse audiences. On a personal note, I enjoy sports, food, travel, history, and culture, and I love studying human behavior and consumer psychology to tailor messaging that truly resonates. I pride myself on leading teams, adapting to different brand voices, and delivering meaningful digital marketing results.

I am a versatile professional with a strong background in social media management, content creation, and brand storytelling across diverse industries. With a Bachelor's degree in Engineering, I've led multiple sponsorship committees during college and taken on key roles in marketing, digital strategy, and brand development throughout my career. I'm passionate about blending creativity with strategic thinking to drive impactful campaigns and connect with diverse audiences. On a personal note, I enjoy sports, food, travel, history, and culture, and I love studying human behavior and consumer psychology to tailor messaging that truly resonates. I pride myself on leading teams, adapting to different brand voices, and delivering meaningful digital marketing results.

Available to hire

I am a versatile professional with a strong background in social media management, content creation, and brand storytelling across diverse industries. With a Bachelor’s degree in Engineering, I’ve led multiple sponsorship committees during college and taken on key roles in marketing, digital strategy, and brand development throughout my career. I’m passionate about blending creativity with strategic thinking to drive impactful campaigns and connect with diverse audiences.

On a personal note, I enjoy sports, food, travel, history, and culture, and I love studying human behavior and consumer psychology to tailor messaging that truly resonates. I pride myself on leading teams, adapting to different brand voices, and delivering meaningful digital marketing results.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Hindi
Advanced
English
Advanced

Work Experience

Digital Marketing and Social Media Analyst at Artha Group, Mumbai
March 1, 2025 - July 15, 2025
Led digital strategy across social media, website, PR, and branding for a venture capital firm with 130+ startups. Developed and executed multi-platform brand guidelines, content strategies, and content calendars. Increased social media engagement by over 100% and subscriber base by 285%. Designed and launched website overhauls including SEO and analytics optimization. Managed SEO across 100+ blogs and articles. Handled public relations including press releases and media outreach. Oversaw brand building and digital communications for the founder. Created newsletters, blogs, and webinars. Produced and promoted company podcast. Recruited and managed freelance creators. Built internal systems for social listening and content auditing.
Digital Marketing Lead at Tech Army LLC, Mumbai
March 1, 2025 - Present
Led the entire digital marketing function including strategy, execution, and performance optimization. Oversaw website redesign, SEO implementation, and content development. Built the company's digital marketing ecosystem from scratch, including brand guidelines, digital assets, templates, and content structures. Developed targeted market strategies for U.S. federal and local government contracts. Managed all major social media platforms, driving a 150% increase in engagement and followers. Managed chatbot integration for improved customer support and lead generation. Led email marketing campaigns and newsletters. Oversaw Online Reputation Management and a company-wide rebrand. Ran ad campaigns on Meta and Google with A/B testing and performance tracking. Built visibility on local U.S. business platforms. Collaborated on corporate communication and asset creation.
Content Strategist at Reliance Sports, Mumbai
August 31, 2024 - July 15, 2025
Consulted on content strategy for the Reliance Foundation’s Premier League Next Generation Cup. Developed and executed social media content to drive engagement and visibility. Created articles including match reports, features, and stories. Conducted interviews with coaches and players for media coverage. Profiled players with in-depth stories. Managed fixture announcements, pregame content, and postgame reports. Worked on PR content and accuracy. Featured on leading sports platforms and websites.
Sports Analyst at Sportskeeda - Absolute Sports Pvt. Ltd.
November 30, 2023 - July 15, 2025
Owned content creation with over 1700 articles published and readership over 6 million. Created 150+ static web pages and edited hundreds of articles. Led pilot 'Listening' role and social listening and monitoring for the division. Led content for NBA 2K-themed video game including game testing and trend tracking. Contributed to content and product strategy with short and long-term plans. Analyzed sports betting industry and provided betting tips. Contributed to athlete interviews and analyzed search trends and social media activity in the USA.
Social Media Consultant at Masala Raaj Spices
August 31, 2021 - July 15, 2025
Managed social media and content creation to enhance brand voice and engagement. Developed and implemented social media strategies tailored to business goals. Analyzed audience data for targeted demographics and increased engagement. Enhanced online presence through consistent, compelling content. Increased brand visibility and reach through optimized strategies and campaigns.
Co-Founder and Head of Business Strategy at Mext Inc., Jaipur
March 31, 2020 - July 15, 2025
Co-founded an Ed-Tech SaaS startup providing solutions to educational institutions. Headed product strategy, business development, client acquisition, market research, competitive analysis, marketing, and operations. The company reached over 2 million website visits and 3,000 monthly active users within a year.
Business Development Executive at Extramarks Education, Mumbai
March 31, 2020 - July 15, 2025
Worked in business development role, details not specified in the resume.

Education

Bachelor of Technology at Manipal University Jaipur, Jaipur
January 1, 2016 - December 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Retail

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

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