Hi! I'm Renee. As a passionate and proactive marketing professional, I am currently pursuing a Master’s degree in Advertising and Marketing at the University of Leeds. I seamlessly blend academic knowledge with hands-on experience in digital content creation and brand management. My educational background and practical roles as a Marketing Specialist and Graphic Designer have equipped me with a comprehensive understanding of advertising planning, digital marketing strategies, customer engagement, and effective communication. 💼 My experience with the welfare foundation has sparked a deep passion for B Corporations® and their positive societal impact. This drive, along with my commitment to continuous personal and professional growth, motivates me to embrace new challenges and contribute innovative marketing solutions. 🎨 I am still a Graphic Designer freelancer, aiming to create elegant and profitable designs for my customers. 💡Now, I look forward to applying my knowledge and skills in a forward-thinking company and making a meaningful impact on society throughout my career journey! If there's any internship or part-time job, I'm willing to apply for it during my master's.…

RENÉE

Hi! I'm Renee. As a passionate and proactive marketing professional, I am currently pursuing a Master’s degree in Advertising and Marketing at the University of Leeds. I seamlessly blend academic knowledge with hands-on experience in digital content creation and brand management. My educational background and practical roles as a Marketing Specialist and Graphic Designer have equipped me with a comprehensive understanding of advertising planning, digital marketing strategies, customer engagement, and effective communication. 💼 My experience with the welfare foundation has sparked a deep passion for B Corporations® and their positive societal impact. This drive, along with my commitment to continuous personal and professional growth, motivates me to embrace new challenges and contribute innovative marketing solutions. 🎨 I am still a Graphic Designer freelancer, aiming to create elegant and profitable designs for my customers. 💡Now, I look forward to applying my knowledge and skills in a forward-thinking company and making a meaningful impact on society throughout my career journey! If there's any internship or part-time job, I'm willing to apply for it during my master's.…

Available to hire

Hi! I’m Renee.
As a passionate and proactive marketing professional, I am currently pursuing a Master’s degree in Advertising and Marketing at the University of Leeds. I seamlessly blend academic knowledge with hands-on experience in digital content creation and brand management. My educational background and practical roles as a Marketing Specialist and Graphic Designer have equipped me with a comprehensive understanding of advertising planning, digital marketing strategies, customer engagement, and effective communication.

💼 My experience with the welfare foundation has sparked a deep passion for B Corporations® and their positive societal impact. This drive, along with my commitment to continuous personal and professional growth, motivates me to embrace new challenges and contribute innovative marketing solutions.

🎨 I am still a Graphic Designer freelancer, aiming to create elegant and profitable designs for my customers.

💡Now, I look forward to applying my knowledge and skills in a forward-thinking company and making a meaningful impact on society throughout my career journey!
If there’s any internship or part-time job, I’m willing to apply for it during my master’s.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Marketing Specialist at Creator Strategic Marketing Co.
March 31, 2024 - July 15, 2025
Supported marketing goals through effective campaigns and collaboration. Collected and analyzed data from over 15 campaigns to generate strategic insights into brand positioning, competitors, and consumer trends. Drove lead generation efforts across 5+ trade shows and digital campaigns, resulting in a 20% increase in customer acquisition over six months. Managed PR and outreach campaigns, drafting 10+ media releases and coordinating award submissions and speaker placements. Evaluated performance metrics from 10+ campaigns using GA4 to identify areas for a 15% CTR improvement.
Freelance Graphic Designer at Self-Employed
January 1, 2019 - Present
Successfully completed 30+ design projects across diverse industries, delivering tailored visual solutions aligned with brand strategy and audience needs. Designed product packaging that combines functionality with strong shelf presence, enhancing product visibility and consumer appeal. Created comprehensive brand identities for cohesive branding across print and digital channels. Developed high-impact advertising graphics for print and digital campaigns, contributing to increased engagement and brand recognition. Produced promotional and exhibition materials such as banners, signage, and flyers, supporting event visibility and professional presentation.
Art Designer at Xiang Shang International Technology Co., Ltd. (XSG Game)
October 31, 2021 - July 15, 2025
Designed 30+ in-game event banners and responsive web pages for mobile and desktop, applying UI/UX best practices to optimize player journeys. Independently led design tasks across three large-scale game activations, driving higher user engagement. Owned design tasks aligning with marketing goals and adapted visuals to evolving trends. Partnered with product and marketing teams to align visuals with campaign and gameplay objectives.
Motion Graphics & Video Designer Associate at Dell English Education Technology Inc.
March 31, 2021 - July 15, 2025
Produced 20+ animated lesson clips, promotional teasers, and social ads using After Effects and Premiere, applying industry-standard motion design workflows to maintain brand consistency and viewer retention. Collaborated with 15 instructors to turn dense TOEFL & IELTS curricula into micro-learning clips, lifting average video completion rate by 18 percentage points. Built a reusable motion-graphics toolkit (logo stings, lower thirds, typography system) that reduced editing turnaround time by 35%.
Digital Marketing Assistant (Internship) at Digital Industry Agency, Digital Development Department
April 30, 2022 - July 15, 2025
Completed a 5-month internship supporting digital marketing efforts for a tourist factory. Gained Google Analytics 4 Individual Qualification during the program. Assisted with campaign execution, performance tracking, and analytics.
Marketing Specialist at CREATOR STRATEGIC MARKETING CO.
March 31, 2024 - July 15, 2025
Supported marketing goals through effective campaigns, collaboration, and analysis. Collected and analyzed data from over 15 campaigns to generate strategic insights into brand positioning, competitors, and consumer trends. Drove lead generation efforts across 5+ trade shows and digital campaigns, resulting in a 20% increase in customer acquisition over six months. Managed PR and outreach campaigns, drafting 10+ media releases and coordinating award submissions and speaker placements. Evaluated performance metrics from 10+ campaigns using GA4, identifying areas for 15% CTR improvement.
Freelance Graphic Designer at Self-Employed
January 1, 2019 - Present
Successfully completed 30+ design projects for clients across diverse industries, delivering tailored visual solutions that align with brand strategy and audience needs. Designed product packaging that combines functionality with strong shelf presence, enhancing product visibility and consumer appeal. Created comprehensive brand identities, ensuring cohesive branding across print and digital channels. Developed high-impact advertising graphics for print and digital campaigns, contributing to increased engagement and brand recognition. Produced promotional and exhibition materials such as banners, signage, and flyers, supporting event visibility and professional presentation.
Art Designer at XIANG SHANG INTERNATIONAL TECHNOLOGY CO., LTD. (XSG GAME)
October 31, 2021 - July 15, 2025
Designed 30+ in-game event banners and responsive web pages for both mobile and desktop, applying UI/UX best practices to optimize player journeys. Independently led design tasks across three large-scale game activations, driving higher user engagement. Owned design tasks aligning with marketing goals and adapting visuals to evolving trends. Partnered with product and marketing teams to align visuals with campaign and gameplay goals.
Motion Graphics & Video Designer Associate at DELL ENGLISH EDUCATION TECHNOLOGY INC.
March 31, 2021 - July 15, 2025
Produced 20+ animated lesson clips, promotional teasers, and social ads with After Effects & Premiere, applying industry-standard motion-design workflows to maintain brand consistency and viewer retention. Partnered with 15 instructors to turn dense TOEFL & IELTS curricula into micro-learning clips, lifting average video completion rate by 18 percentage points. Built a reusable motion-graphics toolkit (logo stings, lower thirds, typography system) that cut editing turnaround time by 35%.
Digital Marketing Assistant Intern at DIGITAL INDUSTRY AGENCY, DIGITAL DEVELOPMENT DEPARTMENT
April 30, 2022 - July 15, 2025
Completed internship as a digital marketing assistant for a tourist factory over five months. Earned certificate in Google Analytics 4 Individual Qualification during the program.

Education

MSc Marketing Management with Advertising at Leeds University Business School (LUBS)
September 1, 2024 - September 30, 2025
MSc Marketing Management with Advertising at Leeds University Business School (LUBS)
September 1, 2024 - September 30, 2025

Qualifications

Google Analytics 4 Individual Qualification
January 1, 2023 - December 31, 2023
LUBS International Entrepreneur Award
April 1, 2025 - April 30, 2025
Google Analytics 4 Individual Qualification
January 1, 2023 - December 31, 2023
LUBS International Entrepreneur Award
January 1, 2025 - December 31, 2025
Digital Youth Transformation Empowerment, Marketing Program
October 1, 2021 - April 30, 2022

Industry Experience

Education, Gaming, Media & Entertainment, Consumer Goods, Travel & Hospitality
    paper Vegano Antonio / Visual Identity
    Brand Essence Exploration / The name "Vegano Antonio" blends classic Italian warmth with a modern plant-based lifestyle. The brand centres around Italian vegan cuisine with a focus on seasonal, wholesome ingredients. Logo & Visual Style / Inspired by vintage Italian deli aesthetics, paired with clean Asian typography for a unique East-meets-West identity. Oval Frame: Evokes traditional Italian grocery and olive oil labels, suggesting heritage and craftsmanship. graphicdesign…
    paper Needle Needle / Brand Identity
    graphicdesign branding Needle needle 針針女子 - Visual Identity 2024 ABOUT: Needle needle is a brand which stitches for those who chase big goals but still stop to feel the fabric between their fingers. Curated for young adults—busy professionals, part-time students, weekend wanderers—our little textile atelier brings you a rotating collection of handcrafted cloth treasures. Every pouch, tote, and cosy accent starts with fabric sourced from the prettiest corners of the globe and is cut, sewn, and finished by our designers’ own hands. From the very first swatch, it was obvious this brand wouldn’t be just a shop—it would be a celebration of mindful making. A softer rhythm in the daily bustle. A moment to add beauty, texture, and story to the ordinary.…