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I am a social media marketer and the founder of Soto Social with over four years of experience in organic content and brand growth. My passion lies in helping service-based businesses create clear messaging and engaging content that resonates with audiences. I believe in building relationships and communicating effectively to drive long-term success for my clients.…

Reyna Jasmin Soto

Content Strategist, Marketing Strategist

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I am a social media marketer and the founder of Soto Social with over four years of experience in organic content and brand growth. My passion lies in helping service-based businesses create clear messaging and engaging content that resonates with audiences. I believe in building relationships and communicating effectively to drive long-term success for my clients.…

Available to hire

I am a social media marketer and the founder of Soto Social with over four years of experience in organic content and brand growth. My passion lies in helping service-based businesses create clear messaging and engaging content that resonates with audiences. I believe in building relationships and communicating effectively to drive long-term success for my clients.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Founder + Social Media Strategist at Soto Social

February 1, 2021 - Present

Founded a social media agency focused on organic, story-driven content that builds trust and long-term audience growth. Built and managed content systems for startups, nonprofits, and 7-figure coaching businesses to support consistent monthly visibility.

Content Marketing Strategist at Novle

December 1, 2024 - Present

Lead social media strategy, content creation, and campaign execution for multicultural and bilingual audiences. Developed streamlined content systems, improving planning and publishing efficiency across all client accounts.

Director of Project Management at The Elliott Group

December 1, 2023 - December 1, 2024

Led admin teams, streamlined workflows, and built a lead generation department. Contributed to $10K–$20K in new revenue through improved inbound systems and operational efficiency.

Social Media Marketing Consultant at HUUB

December 1, 2022 - February 1, 2024

Provided strategic consulting for over 50 Arizona small business owners through audits, coaching, and content guidance. Helped founders refine messaging and develop sustainable content systems using data-driven insights.