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Passionate UX researcher dedicated to crafting user-centered designs that are both functional and delightful. Throughout my career, I've developed a strong understanding of user-centered design principles, ensuring that the digital experiences I create are intuitive and visually engaging. My expertise spans various industries, consistently delivering designs that enhance user satisfaction and optimize functionality. I’m passionate about staying current with design trends and emerging technologies, and I’m particularly eager to learn more about the integration of AI into design to further enhance user experiences.…Passionate UX researcher dedicated to crafting user-centered designs that are both functional and delightful. Throughout my career, I've developed a strong understanding of user-centered design principles, ensuring that the digital experiences I create are intuitive and visually engaging. My expertise spans various industries, consistently delivering designs that enhance user satisfaction and optimize functionality. I’m passionate about staying current with design trends and emerging technologies, and I’m particularly eager to learn more about the integration of AI into design to further enhance user experiences.

Reeta Rani

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Passionate UX researcher dedicated to crafting user-centered designs that are both functional and delightful. Throughout my career, I've developed a strong understanding of user-centered design principles, ensuring that the digital experiences I create are intuitive and visually engaging. My expertise spans various industries, consistently delivering designs that enhance user satisfaction and optimize functionality. I’m passionate about staying current with design trends and emerging technologies, and I’m particularly eager to learn more about the integration of AI into design to further enhance user experiences.…Passionate UX researcher dedicated to crafting user-centered designs that are both functional and delightful. Throughout my career, I've developed a strong understanding of user-centered design principles, ensuring that the digital experiences I create are intuitive and visually engaging. My expertise spans various industries, consistently delivering designs that enhance user satisfaction and optimize functionality. I’m passionate about staying current with design trends and emerging technologies, and I’m particularly eager to learn more about the integration of AI into design to further enhance user experiences.

Available to hire

Passionate UX researcher dedicated to crafting user-centered designs that are both functional and delightful. Throughout my career, I’ve developed a strong understanding of user-centered design principles, ensuring that the digital experiences I create are intuitive and visually engaging. My expertise spans various industries, consistently delivering designs that enhance user satisfaction and optimize functionality. I’m passionate about staying current with design trends and emerging technologies, and I’m particularly eager to learn more about the integration of AI into design to further enhance user experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

UI/UX Designer at SWATCH

March 1, 2024 - Present

Collaborated with the Swatch digital team to revamp their e-commerce website and mobile experience across multiple regions. Worked with developers to implement responsive layouts, icon systems, and scalable design components using Figma. Designed clean, high-converting product pages that improved the user journey from discovery to checkout, resulting in a 22% increase in mobile sales. Created design systems consistent with Swatch’s playful, modern brand identity to ensure global consistency. Provided UI/UX design for Swatch Pay – Digital Wallet Mobile App.

UI/UX Designer, Frontend Developer at Frontline Data Solutions

February 29, 2024 - July 15, 2025

Designed wireframes, prototypes, and user interfaces for LMS Dashboard Application to provide learners, instructors, and admins with personalized insights and easy navigation through learning, training activities. Coded responsive layouts and translated them into clean, efficient code using HTML, CSS, React, and JavaScript. Conducted user research to gather information on audience needs and preferences. Tested and iterated designs based on user feedback.

UI/UX Designer, Frontend Developer at Veteran Stream

October 1, 2020 - July 15, 2025

Conducted research to understand user needs and behaviors. Created wireframes, storyboards, and prototypes to visualize design ideas and test concepts before final development. Designed intuitive and visually appealing interfaces that enhance the user experience and align with brand guidelines. Worked closely with developers to ensure designs are feasible, functional, and meet project goals.

Web Designer, Frontend Developer at Knowledge Expert

March 31, 2017 - July 15, 2025

Designed or sourced graphics, icons, and images to enhance the overall look and feel of the site. Created user-friendly website layouts that reflect brand identity. Regularly reviewed and updated website design based on performance metrics, user feedback, and latest design trends. Ensured websites were optimized for various devices and screen sizes for seamless functionality on all screen resolutions.