Available to hire
Hi, I’m Atul Babu, a passionate Creative Strategist and Content Creator with over three years of experience in shaping brand narratives across digital platforms. I specialize in crafting compelling content and innovative brand strategies that engage diverse audiences and drive digital growth. I have worked with leading influencers and brands, creating dynamic social media campaigns and videos that resonate well with viewers.
I thrive on blending creativity with data-driven insights to optimize marketing strategies, boost engagement, and build vibrant online communities. Whether it’s scripting, shooting, or editing videos, or managing multi-channel social campaigns, I enjoy bringing ideas to life that make a real impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Social Media Coordinator at ICC Immigration
June 1, 2024 - PresentAttained a 600% increase in Instagram followers from 3K to 22K in 10 months and a 35% increase from 120K to 162K in another 10 months. Developed and executed digital media strategies across Facebook, Instagram, TikTok, and YouTube. Scripted, shot, and edited compelling video content to engage target audiences using industry-standard tools. Introduced innovative content formats including live sessions and meme marketing to boost engagement. Created engaging captions, posts, and stories aligned with the brand's tone of voice across channels.
Digital Community Coordinator at Sheridan Students Union
May 31, 2024 - July 15, 2025Anchored content by appearing in front of the camera to deliver compelling storytelling. Increased Instagram engagement by 30% through strategic content creation and targeted campaigns. Successfully organized and executed over 20 events, enhancing audience engagement and brand visibility. Designed, executed, and optimized creative campaigns aimed at boosting engagement and expanding brand reach. Monitored trends to keep content fresh and relevant. Managed content calendar for strategic planning and consistent execution.
Social Media Manager at SnakeCharmer Bagpiper
January 31, 2024 - July 15, 2025Scripted, directed, shot, and edited short-form content to enhance reach and foster storytelling-driven personal connections with the audience. Launched and strategically planned the release of two music videos leveraging social media and digital marketing to maximize reach and impact. Established and managed e-commerce platforms for merchandise and product sales.
Creative Strategist at Layers Pvt. Ltd.
August 31, 2023 - July 15, 2025Grew Instagram followers from 20K to 102K and built a YouTube channel from scratch to 172K subscribers. Developed and executed comprehensive brand strategies ensuring consistent messaging across channels. Led content direction including scriptwriting, video editing, and creative campaign development. Collaborated with marketing, design, and product teams to align social media content with brand campaigns. Leveraged influencer marketing with India's biggest macro influencers to expand digital reach. Led a collaboration with Marvel achieving a 100% return customer rate. Featured in over 30 videos delivering engaging storytelling on camera. Conducted market research and trend analysis to drive growth. Successfully executed four product launches enhancing brand visibility.
Digital Marketing Executive at Algoworks Solutions
October 31, 2022 - July 15, 2025Enhanced search engine visibility and organic traffic through on-page SEO and captivating blog content. Designed, edited, and published engaging daily content across LinkedIn, Instagram, Pinterest, and Twitter. Executed video marketing strategies and produced high-impact blog posts. Increased LinkedIn followers by 30%.
Social Media Strategist at ICC Immigration
June 1, 2024 - PresentStrategized and executed monthly multi-channel campaigns (IG, FB, YouTube, TikTok), achieving 800% follower growth on Instagram and a 50% increase on Facebook with targeted content. Designed paid and organic social media ads for Facebook, Instagram, and X to boost reach and conversions. Conducted market research, competitive and audience analysis to refine messaging and identify high-impact content opportunities. Led community building initiatives to strengthen brand loyalty. Created and edited compelling video content using industry-standard tools. Utilized analytics to track performance and inform strategic decisions. Maintained consistent brand tone across all channels.
Digital Community Coordinator at Sheridan Students Union
May 31, 2024 - July 31, 2025Delivered engaging storytelling on camera to anchor content and connect with audiences. Boosted Instagram engagement by 30% through targeted content and campaigns. Planned and executed over 20 events to increase brand visibility and audience interaction. Developed and optimized creative campaigns to expand reach and drive engagement. Initiated and executed on-ground BTL promotions during student events to elevate visibility and participation.
Social Media Manager at SnakeCharmer Bagpiper (Freelance)
May 31, 2024 - July 31, 2025Produced and edited story-driven Reels and TikToks to strengthen the personal brand; increased audience engagement rates by 25%. Managed the launch of two music videos with phased social campaigns, generating over 50K views in two weeks. Designed and implemented merchandise e-commerce infrastructure, handling product listings, promotions, and customer service.
Creative Strategist at Layers Pvt. Ltd.
August 31, 2023 - July 31, 2025Drove organic and paid social growth, scaling Instagram followers from 20K to 100K+ and launched a YouTube channel to 172K subscribers through targeted content strategy and influencer partnerships. Owned content strategy and production, including scriptwriting, video editing, and campaign execution to deliver consistent brand messaging and boost engagement. Created stakeholder pitch decks to secure approvals and influence leadership. Collaborated on design of brochures and offline branding. Led influencer marketing campaigns including a high-profile brand collaboration with Marvel achieving 90% customer retention. Appeared on-camera in 30+ brand videos and leveraged data insights to optimize social media performance.
Digital Marketing Executive at Algoworks Solutions
October 1, 2022 - July 31, 2025Boosted search engine visibility and drove organic traffic growth through strategic on-page SEO and compelling blog content. Created, edited, and published daily content across LinkedIn, Instagram, Pinterest, and Twitter, enhancing brand presence and engagement. Developed and executed targeted video marketing campaigns alongside high-impact blog posts to increase reach. Grew LinkedIn followers by 30% through consistent, value-driven content and community interaction.
Social Media Strategist at ICC Immigration
June 1, 2024 - PresentStrategized and executed monthly multi-channel campaigns (IG, FB, YouTube, TikTok), achieving 800% follower growth (3K→28K) on Instagram and +50% increase (120K→181K) on Facebook with targeted content. Designed both paid and organic social media ad posts for Facebook, Instagram, and X to boost reach and drive conversions. Conducted market research, competitive analysis, and audience research to refine messaging and identify high-impact content opportunities. Led community building and engagement initiatives, nurturing online communities to foster engagement and strengthen brand loyalty through cross-functional collaboration. Scripted, shot, and edited compelling video content to engage target audiences, using industry-standard tools. Utilized social media analytics to extract actionable insights, track performance, and inform strategic decision-making across teams. Created engaging captions, posts, and stories that connected with the audience, ensuring consistency with the brand's
Digital Community Coordinator at Sheridan Students Union
May 31, 2024 - July 31, 2025Delivered engaging storytelling on camera to anchor content and connect with audiences. Boosted Instagram engagement by 30% through targeted content and campaigns. Planned and executed 20+ events to increase brand visibility and audience interaction. Developed and optimized creative campaigns to expand reach and drive engagement. Initiated and executed on-ground BTL promotions during student events to elevate visibility and participation.
Social Media Manager at SnakeCharmer Bagpiper (Freelance)
May 31, 2024 - July 31, 2025Produced and edited story-driven Reels and TikToks to strengthen personal brand; increased audience engagement rates by 25%. Managed the launch of two music videos with phased social campaigns, generating over 50K views in two weeks. Designed and implemented merchandise e-commerce infrastructure, handling product listings, promotions, and customer service.
Creative Strategist at Layers Pvt. Ltd.
August 31, 2023 - July 31, 2025Drove organic and paid social growth, scaling Instagram followers from 20K to 100K+ and launching a YouTube channel to 172K subscribers through targeted content strategy and influencer partnerships. Owned content strategy and production, including scriptwriting, video editing, and campaign execution, to deliver consistent brand messaging and boost audience engagement. Created stakeholder pitch decks in PowerPoint and Google Slides to secure campaign approvals and influence senior leadership. Collaborated with design team to create on-brand brochures, pamphlets, and leaflets. Regularly developed BTL campaign concepts from brief to execution — including event tie-ins, offline branding, and activation ideas. Led influencer marketing campaigns with India’s leading macro influencers and managed a high-profile brand collaboration with Marvel that achieved a 90% customer retention rate. Created engaging video content by appearing on-camera in 30+ brand videos and leveraged data-driven ins
Digital Marketing Executive at Algoworks Solutions
October 31, 2022 - July 31, 2025Boosted search engine visibility and drove organic traffic growth through strategic on-page SEO and compelling blog content creation. Created, edited, and published engaging daily content across LinkedIn, Instagram, Pinterest, and Twitter, enhancing brand presence and audience engagement. Developed and executed targeted video marketing campaigns alongside high-impact blog posts to increase reach and engagement. Grew LinkedIn followers by 30% through consistent, value-driven content and community interaction.
Social Media Strategist at ICC Immigration
June 1, 2024 - PresentStrategized and executed monthly multi-channel social media campaigns across Instagram, Facebook, YouTube, and TikTok, achieving remarkable follower growth and engagement. Designed paid and organic social media advertisements to boost brand reach and conversions. Conducted extensive market and audience research to refine messaging and identify content opportunities. Led community building and engagement initiatives to strengthen brand loyalty. Created compelling video content and utilized analytics to inform strategic decision-making and optimize social media performance.
Digital Community Coordinator at Sheridan Students Union
May 31, 2024 - July 31, 2025Delivered engaging storytelling and anchored content on camera to connect with audiences. Increased Instagram engagement by 30% with targeted content and campaigns. Planned and executed over 20 events to enhance brand visibility and audience interaction. Developed creative campaigns and implemented BTL promotions during student events to boost participation and brand presence.
Social Media Manager at SnakeCharmer Bagpiper (Freelance)
May 31, 2024 - July 31, 2025Produced and edited storytelling-driven Reels and TikToks to enhance the personal brand, increasing audience engagement by 25%. Managed the launch of two music videos with phased social campaigns, generating substantial views within two weeks. Designed and operated merchandise e-commerce infrastructure including product listings, promotions, and customer service.
Creative Strategist at Layers Pvt. Ltd.
August 31, 2023 - July 31, 2025Drove organic and paid social growth scaling Instagram followers significantly and launched a successful YouTube channel. Owned content strategy and production, including scripting, video editing, and campaign execution to maintain consistent brand messaging and audience engagement. Created pitch decks to secure campaign approvals and collaborated with design teams on brochures and marketing materials. Led influencer marketing campaigns including a high-profile collaboration with Marvel achieving high customer retention. Appeared on-camera for brand videos and optimized social media performance using data-driven insights.
Digital Marketing Executive at Algoworks Solutions
October 31, 2022 - July 31, 2025Boosted search engine visibility and organic traffic growth through on-page SEO and compelling blog content creation. Managed and published engaging daily content across multiple social platforms to enhance brand presence. Developed and executed targeted video marketing campaigns and high-impact blog posts to increase reach and engagement. Grew LinkedIn followers through consistent, value-driven content and community interaction.
Education
Graduate Certificate at Sheridan College, Canada
January 1, 2023 - December 31, 2024Bachelor of Commerce at University of Delhi, India
January 1, 2018 - December 31, 2021Post-Graduate Degree at Sheridan College, Canada
January 1, 2023 - December 31, 2024Bachelor of Commerce (Honors) at University of Delhi, India
January 1, 2018 - December 31, 2021Post-Graduate Degree at Sheridan College, Canada
January 1, 2023 - December 31, 2024Bachelor of Commerce (Honors) at University of Delhi, India
January 1, 2018 - December 31, 2021Post-Graduate Degree at Sheridan College, Canada
January 1, 2023 - December 31, 2024Bachelor of Commerce (Honors) at University of Delhi, India
January 1, 2018 - December 31, 2021Qualifications
Digital Marketing – HubSpot
January 11, 2030 - July 15, 2025Social Media Marketing – HubSpot
January 11, 2030 - July 15, 2025Brand Management – Coursera
January 11, 2030 - July 15, 2025Social Media Marketing – Coursera
January 11, 2030 - July 15, 2025Digital Marketing – HubSpot
January 11, 2030 - July 31, 2025Social Media Marketing – HubSpot
January 11, 2030 - July 31, 2025Brand Management – Coursera
January 11, 2030 - July 31, 2025Social Media Marketing – Coursera
January 11, 2030 - July 31, 2025Digital Marketing – HubSpot
January 1, 2023 - December 31, 2023Social Media Marketing – HubSpot
January 1, 2023 - December 31, 2023Brand Management – Coursera
January 1, 2023 - December 31, 2023Social Media Marketing – Coursera
January 1, 2023 - December 31, 2023Digital Marketing – HubSpot
January 11, 2030 - July 31, 2025Social Media Marketing – HubSpot
January 11, 2030 - July 31, 2025Brand Management – Coursera
January 11, 2030 - July 31, 2025Social Media Marketing – Coursera
January 11, 2030 - July 31, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Non-Profit Organization, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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