Available to hire
I am a highly motivated and passionate professional in the field of digital marketing. I am eager to make a meaningful contribution in the dynamic and ever-evolving digital marketing and sales landscape with my extensive experience in Influencers/KOL Marketing, Affiliate Marketing, Facebook Business Ads Manager, Partnerships, and Administrative support.
With a strong background and proven achievements, I have successfully contributed to impressive growth milestones and built strong partnerships, aiming always to drive performance and increase brand presence through strategic marketing initiatives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Intermediate
Work Experience
B2B Partnership & Optimizer (Loyalty, Cashback, Point, Voucher & Comparison Site) at Accesstrade Indonesia
January 1, 2024 - PresentCultivated and maintained strong relationships with over 20 affiliate publishers, providing education, resolving issues, and negotiating to promote merchant campaigns. Managed administrative tasks like calendar scheduling, email marketing, and presentation preparation. Strategically managed affiliate accounts to drive higher order, GMV, and revenue. Reactivated over 5 B2B publishers, leading to significant revenue growth. Collaborated with internal teams for campaign execution and data optimization. Achieved 216% YoY growth and recognized as one of the best employees in 2024. Managed vertical partners including Shopback ID, MyValue Kompas Gramedia, and Samsung Gift Indonesia.
KOLs & Non KOLs Maintenance & Optimizer at Accesstrade Indonesia
December 31, 2023 - July 15, 2025Maintained relationships with 50+ KOLs and 20+ non-KOL publishers, educating partners about affiliate marketing mechanisms and campaign strategies. Reactivated publishers and negotiated placements to drive performance for key merchants like Shopee, Lazada, and Blibli.
KOL Specialist (Tiktok Affiliate) at FAV Beauty
June 30, 2023 - July 15, 2025Collaborated with nano to micro TikTok influencers through barter campaigns to generate brand exposure and sales. Managed influencer engagement from listing to content creation and evaluation. Successfully engaged 250+ influencers in under 3 months. Developed strategic plans for TikTok affiliate marketing campaigns and created concise briefs to maximize effectiveness.
Partnership Executive (KOLs) at Involve Asia
December 31, 2022 - July 15, 2025Built and maintained relationships with over 100 KOLs and influencer affiliates, educating and providing recommendations. Managed affiliate accounts with strategic recommendations and tracked performance metrics. Increased GMV metrics significantly, achieving growth over 419% and 1312% for key affiliates. Executed campaigns aligned with brand needs through endorsements and product seeding. Collaborated with creators across categories including gadgets, food, fashion, and beauty.
Advertising Solution Internship at Bukalapak
January 31, 2022 - July 15, 2025Monitored campaign performance and key metrics such as cost, impressions, transactions, sales, and ROAS. Collaborated on campaign planning for over 50 brands including media placement scheduling. Provided Facebook Ads and Google Ads campaign structure. Selected and evaluated TikTok influencers for campaigns.
Digital Marketing Internship - Performance Marketing (Facebook Ads) at Schoters (PT Partner Impian Milenial)
October 31, 2021 - July 15, 2025Produced end-to-end Facebook ads campaigns aligned with diverse objectives. Contributed to A/B testing of landing pages to improve UX/UI. Collaborated with teams to evaluate campaigns and identify bottlenecks. Supported creative team with data-driven ad copy and creative ideas.
Digital Marketing Internship – KOL Specialist at Schoters (PT Partner Impian Milenial)
August 31, 2021 - July 15, 2025Managed campaigns with over 45 influencers/KOLs through identification, negotiation, and management. Oversaw contract negotiations ensuring alignment on briefs and deliverables. Contributed to Instagram follower growth of over 100k in under 4 months.
B2B Partnership & Optimizer (Loyalty, Cashback, Point, Voucher & Comparison Site) at ACCESSTRADE INDONESIA
January 1, 2024 - PresentCultivated and maintained strong relationships with over 20 affiliate publishers through impactful communication, providing education on affiliate marketing, resolving issues, copywriting for promotional banners, and negotiating merchant campaigns for well-known brands like Shopee, Lazada, and Blibli. Managed administrative tasks such as calendar scheduling, email marketing, and presentation creation using Google Workspace and Microsoft Office. Strategically analyzed key metrics to increase orders, GMV, and revenue while reactivating B2B publishers resulting in over 100% revenue growth for top publishers. Collaborated with internal teams for timely campaign execution and data optimization, achieving 216% YoY growth and earning recognition as one of the best employees in 2024.
KOLs & Non KOLs Maintenance & Optimizer at ACCESSTRADE INDONESIA
December 31, 2023 - July 15, 2025Built and maintained relationships with more than 50 KOLs and 20 non-KOL publishers, educating them regularly on affiliate marketing mechanisms and campaign strategies. Successfully reactivated publishers and negotiated placements to boost campaign performance for key merchants such as Shopee, Lazada, and Blibli.
KOL Specialist (Tiktok Affiliate) at FAV Beauty
June 30, 2023 - July 15, 2025Collaborated with nano to micro TikTok influencers through barter value campaigns to increase brand exposure and sales. Managed the full process from influencer listing and communication to sample delivery, content creation, posting, and evaluation. Engaged over 250 TikTok influencers within three months and developed strategic plans for TikTok affiliate marketing including campaign ideas and concise briefs.
Partnership Executive (KOLs) at Involve Asia
December 31, 2022 - July 15, 2025Built and nurtured relationships with 100+ KOLs and influencer affiliates through education, problem-solving, and recommendations to promote brands and marketplaces. Managed affiliate accounts with strategic advice and performance tracking that led to significant GMV increases (419% and 1312% growth). Executed campaigns involving over 40 influencer affiliates aligned with brand and marketplace needs through endorsements and product seeding across multiple categories.
Advertising Solution Internship at Bukalapak
January 31, 2022 - July 15, 2025Monitored campaign performance metrics such as cost, impressions, transactions, and ROAS on a daily and monthly basis. Collaborated on campaign planning strategies for over 50 brands, including scheduling and media placement. Provided campaign structures for Facebook Ads and Google Ads traffic objectives. Selected and evaluated TikTok influencers for endorsement campaigns.
Digital Marketing Internship - Performance Marketing (Facebook Ads) at Schoters (PT Partner Impian Milenial)
October 31, 2021 - July 15, 2025Executed over 15 Facebook ads campaigns focusing on brand awareness, conversions, and retargeting. Assisted in A/B testing landing pages to enhance UX and UI while supporting the creative team with data-driven ad copy and design ideas. Collaborated closely with digital advertising and product teams for campaign evaluations and improvements.
Digital Marketing Internship – KOL Specialist at Schoters (PT Partner Impian Milenial)
August 31, 2021 - July 15, 2025Managed end-to-end campaigns with over 45 influencers/KOLs by identifying, negotiating, and coordinating to increase brand exposure and Instagram followers. Negotiated contracts and ensured alignment on briefs and deliverables. Achieved over 100k new Instagram followers growth within four months, a 50% increase over the previous quarter.
Relationship Manager & Optimizer (B2B Partnership) at Accesstrade Indonesia
January 1, 2024 - PresentStrategically managed and maintained strong relationships with over 20 affiliate publisher accounts by providing tailored strategies to drive higher GMV and revenue, resolving issues, supporting copywriting for creative banner promotions, and offering merchant campaigns (e.g., Shopee, Lazada, Blibli, Paragon Group). Successfully reactivated more than 5 B2B publishers and drove over 100% revenue growth for top-performing publishers. Performed daily operational tasks including email marketing and administrative tasks such as calendar management and presentation preparation using Google Workspace and Microsoft Office. Managed vertical partners including Shopback ID, MyValue, Kompas Gramedia, Samsung Gift Indonesia, B!g Go, Cuponation, Saleduck, Getplus and others.
Relationship Manager & Optimizer (Influencers & B2B Affiliates) at Accesstrade Indonesia
December 1, 2023 - August 30, 2025Managed and nurtured strong relationships with 50+ KOLs and 20+ non-KOL publishers (e.g., Loyalty, Cashback, Point, Voucher & Comparison Sites). Successfully reactivated publishers and brand campaign collaborations, negotiated placements and activations to drive performance for key merchants such as Shopee, Lazada, and Blibli.
FAV Beauty KOL Specialist (TikTok Affiliate) at Accesstrade Indonesia
June 1, 2023 - August 30, 2025Collaborated end-to-end with nano to micro TikTok influencers through barter value campaigns to gain wide brand exposure and generate affiliate sales. Engaged 250+ TikTok influencers to join the program in less than 3 months. Developed a strategic plan for TikTok affiliate marketing including campaign ideas and concise briefs to maximize the program's effectiveness.
Involve Asia Partnership Executive (KOLs) at Accesstrade Indonesia
December 1, 2022 - August 30, 2025Built and nurtured relationships with 100+ KOLs and influencer affiliates through regular communication, education on affiliate systems, campaign recommendations, and managed affiliate accounts by tracking and analyzing key performance metrics to maximize revenue growth. Increased affiliate GMV by 419% (> IDR 1B) and 1312% (> IDR 300M) within one month through strategic acquisition and performance optimization. Executed influencer campaigns with 40+ creators via endorsement, product seeding, and barter collaborations (e.g., Lazada Double Date, Ruparupa, Lazada x Estée Lauder). Handled influencer affiliates across diverse categories (gadgets, food, fashion & beauty) including many notable influencers.
Bukalapak Advertising Solution Internship at Bukalapak
January 1, 2022 - August 30, 2025Monitored campaign performance across key metrics (cost, impressions, transactions, sales, ROAS) on daily and monthly bases. Planned and executed media placements for 50+ top brand campaigns including in-app banners, push notifications, and PDP ads. Supported Bukalapak projects by structuring Facebook & Google Ads campaigns and selecting TikTok KOLs for endorsement campaigns, followed by performance evaluation.
Digital Marketing Internship - Performance Marketing (Facebook Ads) at Schoters (PT Partner Impian Milenial)
October 1, 2021 - August 30, 2025Executed 15+ end-to-end Facebook ads campaigns aligned with various objectives (brand awareness, conversions, and retargeting) including strategy, optimization, and reporting. Contributed to A/B testing and landing page optimization to improve UI/UX via content enrichment, copywriting, and layout design improvements. Collaborated closely with digital ads and product teams to evaluate campaign performance, identify bottlenecks, and develop creative ad concepts based on data-driven insight and current trends.
Digital Marketing Internship – Influencers & KOL Specialist at Schoters (PT Partner Impian Milenial)
August 1, 2021 - August 30, 2025Conducted end-to-end campaigns with over 45 influencers/KOLs (nano, micro, macro) including sourcing, outreach, negotiation, and coordination with influencers or their management while ensuring concise briefs, timely execution, and aligned deliverables to boost brand exposure and accelerate follower growth. Achieved an impressive milestone of surpassing 100K+ new Instagram followers in less than 4 months (50% growth compared to the previous quarter) together with the KOL team. Worked with notable influencers including Jordy Pranatha, Andi Annisa, Yudha Keling, Tarawoni TV, and others.
Education
Bachelor Degree at Faculty of Economics and Business, Universitas Indonesia
January 1, 2016 - December 31, 2020Bachelor Degree at Universitas Indonesia
January 1, 2016 - December 31, 2020Bachelor Degree at Faculty of Economics and Business, Universitas Indonesia
January 1, 2016 - January 1, 2020Qualifications
One of the best employees in 2024, achieved 216% YoY growth
January 1, 2024 - December 31, 2024Facebook Ads
January 1, 2022 - December 31, 2022SEO Fundamental & How to Make SEO Friendly Articles
January 1, 2022 - December 31, 2022Be Global Indonesia: Be Class Program - Digital Marketing
January 1, 2021 - December 31, 2021Facebook and the Metrics
January 1, 2021 - December 31, 2021Wallstreet DevOps: Trial Digital Marketing Class Certification
January 1, 2021 - December 31, 2021RevoU Mini Course: Introduction to Digital Marketing
January 1, 2021 - December 31, 2021Facebook Ads
January 1, 2022 - December 31, 2022SEO Fundamental & How to Make SEO Friendly Articles
January 1, 2022 - December 31, 2022Be Class Program - Digital Marketing
January 1, 2021 - December 31, 2021Facebook and the Metrics
January 1, 2021 - December 31, 2021Trial Digital Marketing Class Certification
January 1, 2021 - December 31, 2021Introduction to Digital Marketing
January 1, 2021 - December 31, 2021My Skill: Facebook Ads, SEO Fundamental & How to Make SEO Friendly Articles
January 1, 2022 - August 30, 2025First Ad Kit: Facebook and the Metrics
January 1, 2021 - August 30, 2025RevoU Mini Course: Introduction to Digital Marketing
January 1, 2021 - August 30, 2025Industry Experience
Retail, Media & Entertainment, Software & Internet, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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