Bayram Durdyyev

Available to hire

I am Bayram Durdyev, an art director, brand strategist and product designer with over 8 years of experience in large digital projects and startups.

About

I am Bayram Durdyev, an art director, brand strategist and product designer with over 8 years of experience in large digital projects and startups. I help businesses and corporations create a strong visual language and valuable user experience that leads to increased sales, recognition and trust.

• I’ve had a lot of different projects in 8 years. Some of them were very successful, some were not. I am not afraid to do something new: fintech, artificial intelligence, private banking, e-commerce, luxury.
• Led the design and branding of digital bank Clique Wealth Management, ONECARD rebranding (+73% organic, 7,850 leads), launch of AR campaign for Captain Morgan, and more.
• My strengths: strategic thinking, systematic approach, deep dive into business goals and the ability to build scalable design systems.
• Tools: Figma, Adobe CC, Notion, Midjourney, DALL-E, Runway, WebAR.

I work on a turnkey basis, from research and workshops to implementation, KPI monitoring and scaling. Ready to be your partner in creating visual solutions that really work.

mabdesign.ru   |    t.me/mablive   |   Portfolio: Website not available. Sign in: https://www.twine.net/signup

📌 Open to work:

I am looking for positions:
• Head of Product Design / Art Director / Brand Strategist
• Art Director for product and branding teams
• Head of UX/UI and Visual Design

Preferred collaboration formats:
• Full-time employment with the company
• Long-term contract or flexible outsourcing
• Possibility of remote / hybrid work, occasional business trips
• White-label / consulting

Desired industry areas:
• FinTech / Private banking
• AI / technology startups
• e-commerce / marketplaces
• Luxury / lifestyle brands

Geography:
• Minsk (Belarus), ready for relocation
• Remote work with European, American teams

Added Benefits:
• 8+ years of experience, 700+ projects, 97% satisfaction rate
• Comprehensive approach: from strategy to implementation and maintenance
• Ability to build design systems and manage cross-functional teams

  • Joined July 2025

Languages

  • RussianFluent
  • EnglishBeginner
  • TurkishAdvanced
  • TurkmenFluent

Industry experience

  • Financial Services
  • Software & Internet
  • Retail
  • Consumer Goods
  • Other

More experts in Minsk, Belarus

Projects · 12

Motteo — Brand Identity and Platform Development for Leading Accessories Brand

Motteo is a manufacturer of high-quality everyday accessories, bags, and apparel, successfully operating on the Wildberries and Ozon marketplaces. — Conducted in-depth market and competitor analysis to identify unique positioning opportunities — Developed a cohesive brand identity reflecting the brand’s values and product quality — Created a brand platform that strengthened positioning and expanded the customer base — Designed content strategy and visual materials for social media and digital channels — Prepared brand guidelines to ensure consistent application of visual identity across all touchpoints — Provided design support and packaging development aligned with marketing goals Results: — Over 2,000 positive product reviews with an average rating of 4.7 out of 5 — Became a bestseller on Wildberries and Ozon marketplaces — Achieved 45% growth in brand awareness photo graphicdesigner logo branding webdesigner illustrator designer

  • Art Director
  • Brand Strategist
  • Product Designer
Rabona — Creative Banner Series for Online Sportsbook & Casino

Rabona is a global online sportsbook and casino brand offering a wide range of betting and gaming experiences. The task was to create a set of high-impact banners for multiple themes, aligning with Rabona’s energetic style and brand identity. — Art Direction: Developed a key visual language that reflects the excitement and intensity of sports betting — Design: Crafted banners consistent with Rabona’s color palette, typography, and brand tone — Content: Created copy and headlines focused on key promotions and user incentives — Brand Consistency: Ensured all campaign assets reinforced brand recognition and user trust across digital touchpoints Results: — +25% increase in banner click-through rates due to sharper visuals and clearer messaging — Higher user engagement with seasonal promos and bonus offers — Strengthened Rabona’s image as a bold, innovative player in the global betting industry photo logo branding graphicdesigner webdesigner illustrator designer

  • Art Director
  • Brand Strategist
  • Product Designer
REM NimbleHeat — Visual Launch of a Cutting‑Edge Device for Lash&Brow Industry

REM NimbleHeat is an innovative concept device with no direct analogs in the professional beauty tech market. It enhances the quality and efficiency of lash & brow procedures, elevating the client experience and service standard. As the design lead, I created the full visual communication ecosystem for the product launch: — Designed a sleek, modern promo website that doubles as an investment deck — Developed clear and engaging company/product presentations for partners and early adopters — Built 3D visuals and UI animations to explain the product’s features and advantages in a compelling and accessible way The design emphasized both technological sophistication and clarity, helping appeal to both investors and professionals in the beauty field. Results: — 3.1× increase in website traffic post-launch — Over 55 investor leads during the first outreach cycle photo logo graphicdesigner branding illustrator webdesigner designer

  • Art Director
  • Brand Strategist
  • Product Designer
ONECARD — Full Rebranding of a National Gift Card Platform

ONECARD is Ukraine’s market leader in universal gift certificates, partnered with 3,000+ stores and 47 retail chains across 200 cities. The goal was to refresh the brand’s positioning, develop a new brand platform and identity, and redesign the full range of certificates — including seasonal editions — to drive stronger emotional connection and market differentiation. Scope of Work: — Conducted market and audience research; uncovered core insight: “We’re all different, but our emotions are alike.” — Developed a fresh brand identity and certificate visual system reflecting emotional value and flexibility — Designed modular brand elements and layout systems for print and digital — Created launch content (photo & video), redesigned social media presence, and crafted B2B partner decks — Oversaw implementation into production and rollout across campaigns Results: — 25,800 monthly website visits — +73% growth in organic traffic — 350 new client leads — +22% brand awareness — ×15 growth in Instagram and VK engagement — 7,850 partnership inquiries photo logo graphicdesigner illustrator branding webdesigner designer

  • Art Director
  • Brand Strategist
  • Product Designer
snce® — End-to-End Rebranding for a Global Tech Studio

snce® is an international digital studio that builds cutting-edge solutions for startups and large enterprises. The goal was to elevate the brand with a new identity, name, website, and Instagram strategy — to attract clients, talent, and build strong market positioning. Scope of Work: — Naming: Created a unique, memorable brand name reflecting the company’s focus on innovation and technology — Visual Identity: Designed a complete brand system including logo, color palette, and typography aligned with snce®'s values and tone — Website: Built a responsive, accessible website (WCAG-compliant), focused on UX and conversion — Instagram Strategy: Developed a cohesive visual style and content plan for audience engagement and talent acquisition Results: — Improved brand recognition and perception across digital touchpoints — Increased inbound inquiries from both clients and potential hires — Strengthened snce®'s positioning in the competitive digital services market

  • Art Director
  • Brand Strategist
  • Product Designer
CONFY — Unified Visual Identity for Feminine Hygiene and Babycare Lines

Lidersan, one of Turkey’s leading hygiene manufacturers (diapers, sanitary pads, wipes, biocides), launched its CONFY brand in the Russian market with two product lines: CONFY Lady (feminine pads) and CONFY Premium (baby diapers). Objective — Develop a cohesive brand identity system for both lines — Create distinct visual personalities that align with their target audiences while preserving overall brand unity What I Did — Led brand and visual strategy as Art Director and Brand Designer — Built a design system with adaptive color palettes and logo‑driven graphics — Developed key visuals for social media and marketplace listings — Created promotional media content — Adapted the identity system to fit two product categories (Lady/Premium) under one umbrella brand Results — 4M+ products sold — 187,000+ positive customer reviews — Average product rating: 4.7 out of 5 photo logo graphicdesigner branding illustrator webdesigner designer

  • Art Director
  • Brand Strategist
  • Product Designer
Askona — Premium Key Visual for Social Media Activation in Vladivostok

Askona is the leading Russian manufacturer of orthopedic mattresses. I collaborated with their official regional representative in Vladivostok to create a premium visual identity for social media that reflects the emotional journey around sleep. Objective — Design a key visual concept for Instagram and digital platforms, centered on three emotional sleep phases: preparation, immersion, and dreaming — Maintain a calm, refined, and premium aesthetic consistent with Askona’s brand identity Concept & Execution — Developed a smooth, abstract visual form representing the fluid transition between consciousness and dreaming — Chose a tranquil yet luxurious color palette to evoke comfort and trust — Adapted the visual language across multiple media touchpoints: Instagram posts and stories, web banners, in-store assets, and printed materials Results — 4× increase in Instagram engagement — 15× rise in brand mentions across social platforms — 65% overperformance on targeted reach KPIs photo logo graphicdesigner branding illustrator webdesigner designer

  • Art Director
  • Brand Strategist
  • Product Designer
Higreen — Full Brand Launch for Organic Menstrual Bowls

I led the creation of a new Russian eco-conscious brand from the ground up — launching Higreen, a line of organic menstrual bowls designed for the modern, mindful woman. Naming & Concept — Proposed the name Higreen, combining notions of hygiene and natural living — Rooted the brand in the idea of a "basic state" — a product that adapts, expands, and empowers Identity & Visual Language — Developed a minimal, nature-inspired visual identity using soft textures, raw shapes, and neutral tones — Emphasized the ecological aspect through material-focused design and natural aesthetics Packaging & Media — Designed branded packaging to stand out in both digital and retail environments — Created content for photo and video shoots, social media visuals, and key brand communications — Delivered a complete media kit and scalable visual system for future product lines E-commerce & Launch Support — Developed and optimized product cards for marketplaces — Provided full-cycle support: production supervision, marketing consulting, and performance review Results: — Successfully launched the brand in the Russian eco-market niche — Created strong differentiation in a growing but visually undifferentiated segment — Established an emotionally resonant brand with a loyal early adopter audience photo logo branding graphicdesigner webdesigner illustrator designer

  • Art Director
  • Brand Strategist
  • Product Designer
Captain Morgan — AR Gamification Campaign for In‑Store Engagement

I designed and delivered an immersive augmented reality (AR) experience to boost Captain Morgan’s brand engagement in Russian retail environments: • Concept & Strategy • Conceived a QR‑triggered WebAR game that brings the pirate theme to life at point of sale • Integrated rewards mechanics, offering real‑product bonuses for top scores • 3D & UI Design • Created realistic 3D ship‑boarding gameplay assets aligned with Captain Morgan’s brand identity • Developed adaptive UI overlays for seamless mobile interaction without app downloads • Cross‑Functional Production • Coordinated 3D modeling, animation, and web development teams • Ensured smooth deployment across shelf tags, posters, and digital displays • Performance Tracking & Optimization • Implemented analytics to measure engagement, sessions, and reward redemptions • Refined game balance and visuals based on user data Results: • 2× increase in Instagram brand engagement • 1 100+ social media mentions at campaign launch • Significant uplift in in‑store dwell time and promotional redemptions photo logo branding illustrator graphicdesigner designer webdesigner

  • Art Director
  • Brand Strategist
  • Product Designer
Bro, Tell Me — Branding & UX/UI for Emotional Support Platform

I led the end‑to‑end branding and digital design for Bro, Tell Me, a platform offering emotional support and relationship guidance for men. Key activities included: • Brand Strategy & Positioning • Defined key insight “we choose each other unconsciously” and shaped the platform’s tone—mature, empathetic, solution‑focused • Visual Identity & Key Visual • Crafted a logo and color palette that balance strength and vulnerability • Developed the key visual to reflect the three emotional states: preparation, immersion, and growth • UX/UI & Prototyping • Designed intuitive web and mobile wireframes for easy navigation through advice modules • Created interactive elements to guide users step by step through personalized strategies • Content Strategy & Workshops • Ran online workshops with the founder to refine flagship modules • Produced presentation decks for potential partners, investors, and educational audiences • Community & Marketing Materials • Built the Telegram community hub, structured for announcements and peer support • Prepared media kits and influencer outreach decks Results: • +73% increase in course sales within three months • +151% growth in social media reach • Recognized as a top‑performing platform in its category photo logo graphicdesigner illustrator branding designer webdesigner

  • Art Director
  • Brand Strategist
  • Product Designer
Touch of Heaven — Branding & Go‑to‑Market for 300‑SKU Egyptian Wellness Line

I spearheaded the launch of Touch of Heaven, a premium line of 300 health and recovery products imported from Egypt, by delivering end‑to‑end brand development: • Brand Strategy & Naming • Crafted a name and positioning that evoke authenticity and natural origin • Visual Identity & Packaging • Designed vector graphics blending hieroglyphic symbolism with modern aesthetics • Specified materials, textures, and label layouts for shelf appeal • Digital & Content • Developed an e‑commerce site optimized for conversion • Curated Instagram content plan with on‑brand imagery and product photography • Production & Launch Support • Managed remote photoshoots, coordinated with factories, and provided ongoing design support Results: • Achieved ₽1 000 000 in revenue by month two • Awarded “Best Site” in health & beauty category graphicdesigner illustrator branding webdesigner logo photo designer

  • Art Director
  • Brand Strategist
  • Product Designer
Rebranding Skynails: Visual Identity & Digital Strategy for 10 Moscow Nail Studios

I led a full-scale rebranding of Skynails—a network of 10 manicure and pedicure studios in Moscow—including: Research & Analysis Audit of current positioning, audience insights, and market trends in beauty Brand Platform Development Naming, visual identity, tone of voice Visual Assets Design Logo, color palette, typography, iconography Digital Solutions UI/UX concept and website wireframes optimized for usability and conversion Social media templates and SMM content strategy Offline Materials Studio interior signage, print marketing collateral Systematization Comprehensive brand guidelines document for all channels and touchpoints Results: Increased new client acquisition and stronger loyalty among existing clients Enhanced brand recognition in the target segment Consistent visual presence across all customer touchpoints logo graphicdesigner webdesigner designer photo illustrator

  • Art Director
  • Brand Strategist
  • Product Designer

Work experience· 9 roles

Head of Product Design · Clique Wealth ManagementApr 2025 – Jul 2025 · 4 mos

Led all design directions for Web and App platforms of a private digital bank for HNW and UHNW clients. Developed brand identity and visual system from scratch. Built a scalable design system for a multi-asset platform (crypto and fiat). Designed UX/UI for investment portfolios, chats, user profiles, financial tools, credit features, and luxury concierge sections. Translated complex financial flows into clean, intuitive interfaces. Produced branded presentations, 3D visuals, and motion graphics. Collaborated with product and marketing teams from MVP to scaling. Curated creative vendors and maintained design quality while upholding highest standards of privacy, security, and premium user experience.

Арт-директор · Batler.proJan 2024 – Present · 2 yrs 11 mos

Oversaw creative and strategy, including visual identity, digital solutions, and packaging to help brands on marketplaces stand out and grow. Developed integrated design systems and visual strategies, curated UX/UI and product design, led a creative and technical team, set up processes and workflows, used AI tools like Midjourney and DALL-E in production, created packaging and visual solutions for marketplaces, participated in client negotiations, and defended concepts. Achievements include bringing over 50 brands to top marketplace positions for visual quality and sales, implementing a cross-team visual QA system, and developing scalable design frameworks.

Ведущий дизайнер · Студия РайтDec 2023 – Jul 2025 · 1 yr 8 mos

Worked directly with design and commercial directors to launch brands from strategy to visuals. Responsibilities included brand identity development, creation of design systems, logos, and guidelines. Presented concepts to clients and collaborated with UX/UI, copywriting, and development teams. Supported brands through all stages from conception to implementation.

Art Director · ENDYApr 2022 – Jul 2025 · 3 yrs 4 mos
Арт-директор · HaikuJan 2022 – Present · 4 yrs 11 mos
Co-Founder · VVVMABJan 2020 – Present · 6 yrs 11 mos
Designer · Hasan Design ChandelierMay 2015 – Jul 2025 · 10 yrs 3 mos
Client Manager · Mercedes-Benz Türk A.Ş.Oct 2014 – Jul 2025 · 10 yrs 10 mos

Education

Bachelor's · Belarusian National Technical University2015 – 2021
Associate's degree · Süleyman Demirel University2012 – 2015

Hire Bayram Durdyyev today

Post a job and invite Bayram, or contact them directly. No hidden commission.

Post a job