I am Bayram Durdyev, an art director, brand strategist and product designer with over 8 years of experience in large digital projects and startups. I help businesses and corporations create a strong visual language and valuable user experience that leads to increased sales, recognition and trust. • I've had a lot of different projects in 8 years. Some of them were very successful, some were not. I am not afraid to do something new: fintech, artificial intelligence, private banking, e-commerce, luxury. • Led the design and branding of digital bank Clique Wealth Management, ONECARD rebranding (+73% organic, 7,850 leads), launch of AR campaign for Captain Morgan, and more. • My strengths: strategic thinking, systematic approach, deep dive into business goals and the ability to build scalable design systems. • Tools: Figma, Adobe CC, Notion, Midjourney, DALL-E, Runway, WebAR. I work on a turnkey basis, from research and workshops to implementation, KPI monitoring and scaling. Ready to be your partner in creating visual solutions that really work. mabdesign.ru   |    t.me/mablive   |   Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ 📌 Open to work: I am looking for positions: • Head of Product Design / Art Director / Brand Strategist • Art Director for product and branding teams • Head of UX/UI and Visual Design Preferred collaboration formats: • Full-time employment with the company • Long-term contract or flexible outsourcing • Possibility of remote / hybrid work, occasional business trips • White-label / consulting Desired industry areas: • FinTech / Private banking • AI / technology startups • e-commerce / marketplaces • Luxury / lifestyle brands Geography: • Minsk (Belarus), ready for relocation • Remote work with European, American teams Added Benefits: • 8+ years of experience, 700+ projects, 97% satisfaction rate • Comprehensive approach: from strategy to implementation and maintenance • Ability to build design systems and manage cross-functional teams…

Bayram Durdyyev

I am Bayram Durdyev, an art director, brand strategist and product designer with over 8 years of experience in large digital projects and startups. I help businesses and corporations create a strong visual language and valuable user experience that leads to increased sales, recognition and trust. • I've had a lot of different projects in 8 years. Some of them were very successful, some were not. I am not afraid to do something new: fintech, artificial intelligence, private banking, e-commerce, luxury. • Led the design and branding of digital bank Clique Wealth Management, ONECARD rebranding (+73% organic, 7,850 leads), launch of AR campaign for Captain Morgan, and more. • My strengths: strategic thinking, systematic approach, deep dive into business goals and the ability to build scalable design systems. • Tools: Figma, Adobe CC, Notion, Midjourney, DALL-E, Runway, WebAR. I work on a turnkey basis, from research and workshops to implementation, KPI monitoring and scaling. Ready to be your partner in creating visual solutions that really work. mabdesign.ru   |    t.me/mablive   |   Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ 📌 Open to work: I am looking for positions: • Head of Product Design / Art Director / Brand Strategist • Art Director for product and branding teams • Head of UX/UI and Visual Design Preferred collaboration formats: • Full-time employment with the company • Long-term contract or flexible outsourcing • Possibility of remote / hybrid work, occasional business trips • White-label / consulting Desired industry areas: • FinTech / Private banking • AI / technology startups • e-commerce / marketplaces • Luxury / lifestyle brands Geography: • Minsk (Belarus), ready for relocation • Remote work with European, American teams Added Benefits: • 8+ years of experience, 700+ projects, 97% satisfaction rate • Comprehensive approach: from strategy to implementation and maintenance • Ability to build design systems and manage cross-functional teams…

Available to hire

I am Bayram Durdyev, an art director, brand strategist and product designer with over 8 years of experience in large digital projects and startups. I help businesses and corporations create a strong visual language and valuable user experience that leads to increased sales, recognition and trust.

• I’ve had a lot of different projects in 8 years. Some of them were very successful, some were not. I am not afraid to do something new: fintech, artificial intelligence, private banking, e-commerce, luxury.
• Led the design and branding of digital bank Clique Wealth Management, ONECARD rebranding (+73% organic, 7,850 leads), launch of AR campaign for Captain Morgan, and more.
• My strengths: strategic thinking, systematic approach, deep dive into business goals and the ability to build scalable design systems.
• Tools: Figma, Adobe CC, Notion, Midjourney, DALL-E, Runway, WebAR.

I work on a turnkey basis, from research and workshops to implementation, KPI monitoring and scaling. Ready to be your partner in creating visual solutions that really work.

mabdesign.ru   |    t.me/mablive   |   Portfolio: Website not available. Sign in: https://www.twine.net/signup

📌 Open to work:

I am looking for positions:
• Head of Product Design / Art Director / Brand Strategist
• Art Director for product and branding teams
• Head of UX/UI and Visual Design

Preferred collaboration formats:
• Full-time employment with the company
• Long-term contract or flexible outsourcing
• Possibility of remote / hybrid work, occasional business trips
• White-label / consulting

Desired industry areas:
• FinTech / Private banking
• AI / technology startups
• e-commerce / marketplaces
• Luxury / lifestyle brands

Geography:
• Minsk (Belarus), ready for relocation
• Remote work with European, American teams

Added Benefits:
• 8+ years of experience, 700+ projects, 97% satisfaction rate
• Comprehensive approach: from strategy to implementation and maintenance
• Ability to build design systems and manage cross-functional teams

See more

Language

Russian
Fluent
English
Beginner
Turkish
Advanced
Turkmen
Fluent

Work Experience

Арт-директор at Batler.pro
January 1, 2024 - Present
Oversaw creative and strategy, including visual identity, digital solutions, and packaging to help brands on marketplaces stand out and grow. Developed integrated design systems and visual strategies, curated UX/UI and product design, led a creative and technical team, set up processes and workflows, used AI tools like Midjourney and DALL-E in production, created packaging and visual solutions for marketplaces, participated in client negotiations, and defended concepts. Achievements include bringing over 50 brands to top marketplace positions for visual quality and sales, implementing a cross-team visual QA system, and developing scalable design frameworks.
Арт-директор at Haiku
January 1, 2022 - Present
Developed corporate identities, logos, and visual systems across various industries including AI, information security, oil exploration, consulting, and education. Created and implemented visual strategies from moodboards to final layouts. Designed landings, websites, and interfaces with a focus on UX/UI and adaptation for multiple devices. Led cross-functional teams including copywriters, developers, illustrators, and motion designers. Produced presentations, promotional pages, and digital content. Used generative tools like Midjourney and DALL-E to accelerate creativity and had direct client interaction including briefings, concept defense, and design coordination.
Co-Founder at VVVMAB
January 1, 2020 - Present
Directed branding, digital, e-commerce, architecture, and marketing functions. Managed cross-functional teams from 3 to 15 members and contributed to over 100 digital products such as websites, online stores, landings, and applications. Created complex brand strategies and visual identities, launched and grew brands on marketplaces, worked with FMCG brands on packaging and positioning, integrated 3D and AR solutions for communications, oversaw productions of photo, video, animation, and online courses, and developed marketing strategies and ad campaigns both digital and offline. Worked with clients including PIK, Askona, Letual, Yandex, Tommy Hilfiger, and others.
Head of Product Design at Clique Wealth Management
April 30, 2025 - July 15, 2025
Led all design directions for Web and App platforms of a private digital bank for HNW and UHNW clients. Developed brand identity and visual system from scratch. Built a scalable design system for a multi-asset platform (crypto and fiat). Designed UX/UI for investment portfolios, chats, user profiles, financial tools, credit features, and luxury concierge sections. Translated complex financial flows into clean, intuitive interfaces. Produced branded presentations, 3D visuals, and motion graphics. Collaborated with product and marketing teams from MVP to scaling. Curated creative vendors and maintained design quality while upholding highest standards of privacy, security, and premium user experience.
Ведущий дизайнер at Студия Райт
December 31, 2023 - July 15, 2025
Worked directly with design and commercial directors to launch brands from strategy to visuals. Responsibilities included brand identity development, creation of design systems, logos, and guidelines. Presented concepts to clients and collaborated with UX/UI, copywriting, and development teams. Supported brands through all stages from conception to implementation.
Art Director at ENDY
April 30, 2022 - July 15, 2025
Analyzed company departments’ workflows and proposed improvements. Established relationships with the design team, planned work and controlled workloads. Selected performers for project implementation, conducted design reviews, created moodboards, and formed project vision. Managed development of concept visual identities.
Designer at Hasan Design Chandelier
May 31, 2015 - July 15, 2025
Developed original models of luminaires and decorative elements. Collaborated closely with purchasing, installation, and production teams to ensure design quality and feasibility. Participated in creation and client presentations of new product lines and custom projects adapted to individual interiors.
Client Manager at Mercedes-Benz Türk A.Ş.
October 31, 2014 - July 15, 2025
Provided clients of the car dealership with high-level service and support throughout all stages of interaction. Coordinated internally with technical and security departments to manage processes and quickly resolve customer requests.
Консультант по продажам at Palet Sanat
September 30, 2014 - July 15, 2025
Managed purchasing of paintings from foreign artists, worked with gallery clients, and oversaw sales processes. Coordinated with delivery and installation teams to organize artwork placement. Responsible for showcase design and gallery interior solutions. Participated in planning and execution of art exhibitions.

Education

Bachelor's at Belarusian National Technical University
September 1, 2015 - July 31, 2021
Associate's degree at Süleyman Demirel University
September 1, 2012 - July 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Retail, Consumer Goods, Other
    uniE621 Motteo — Brand Identity and Platform Development for Leading Accessories Brand
    Motteo is a manufacturer of high-quality everyday accessories, bags, and apparel, successfully operating on the Wildberries and Ozon marketplaces. — Conducted in-depth market and competitor analysis to identify unique positioning opportunities — Developed a cohesive brand identity reflecting the brand’s values and product quality — Created a brand platform that strengthened positioning and expanded the customer base — Designed content strategy and visual materials for social media and digital channels — Prepared brand guidelines to ensure consistent application of visual identity across all touchpoints — Provided design support and packaging development aligned with marketing goals Results: — Over 2,000 positive product reviews with an average rating of 4.7 out of 5 — Became a bestseller on Wildberries and Ozon marketplaces — Achieved 45% growth in brand awareness photo graphicdesigner logo branding webdesigner illustrator designer…
    uniE621 Rabona — Creative Banner Series for Online Sportsbook & Casino
    Rabona is a global online sportsbook and casino brand offering a wide range of betting and gaming experiences. The task was to create a set of high-impact banners for multiple themes, aligning with Rabona’s energetic style and brand identity. — Art Direction: Developed a key visual language that reflects the excitement and intensity of sports betting — Design: Crafted banners consistent with Rabona’s color palette, typography, and brand tone — Content: Created copy and headlines focused on key promotions and user incentives — Brand Consistency: Ensured all campaign assets reinforced brand recognition and user trust across digital touchpoints Results: — +25% increase in banner click-through rates due to sharper visuals and clearer messaging — Higher user engagement with seasonal promos and bonus offers — Strengthened Rabona’s image as a bold, innovative player in the global betting industry photo logo branding graphicdesigner webdesigner illustrator designer…
    uniE621 REM NimbleHeat — Visual Launch of a Cutting‑Edge Device for Lash&Brow Industry
    REM NimbleHeat is an innovative concept device with no direct analogs in the professional beauty tech market. It enhances the quality and efficiency of lash & brow procedures, elevating the client experience and service standard. As the design lead, I created the full visual communication ecosystem for the product launch: — Designed a sleek, modern promo website that doubles as an investment deck — Developed clear and engaging company/product presentations for partners and early adopters — Built 3D visuals and UI animations to explain the product’s features and advantages in a compelling and accessible way The design emphasized both technological sophistication and clarity, helping appeal to both investors and professionals in the beauty field. Results: — 3.1× increase in website traffic post-launch — Over 55 investor leads during the first outreach cycle photo logo graphicdesigner branding illustrator webdesigner designer…
    uniE621 ONECARD — Full Rebranding of a National Gift Card Platform
    ONECARD is Ukraine’s market leader in universal gift certificates, partnered with 3,000+ stores and 47 retail chains across 200 cities. The goal was to refresh the brand’s positioning, develop a new brand platform and identity, and redesign the full range of certificates — including seasonal editions — to drive stronger emotional connection and market differentiation. Scope of Work: — Conducted market and audience research; uncovered core insight: “We’re all different, but our emotions are alike.” — Developed a fresh brand identity and certificate visual system reflecting emotional value and flexibility — Designed modular brand elements and layout systems for print and digital — Created launch content (photo & video), redesigned social media presence, and crafted B2B partner decks — Oversaw implementation into production and rollout across campaigns Results: — 25,800 monthly website visits — +73% growth in organic traffic — 350 new client leads — +22% brand awareness — ×15 growth in Instagram and VK engagement — 7,850 partnership inquiries photo logo graphicdesigner illustrator branding webdesigner designer…
    uniE621 snce® — End-to-End Rebranding for a Global Tech Studio
    snce® is an international digital studio that builds cutting-edge solutions for startups and large enterprises. The goal was to elevate the brand with a new identity, name, website, and Instagram strategy — to attract clients, talent, and build strong market positioning. Scope of Work: — Naming: Created a unique, memorable brand name reflecting the company’s focus on innovation and technology — Visual Identity: Designed a complete brand system including logo, color palette, and typography aligned with snce®'s values and tone — Website: Built a responsive, accessible website (WCAG-compliant), focused on UX and conversion — Instagram Strategy: Developed a cohesive visual style and content plan for audience engagement and talent acquisition Results: — Improved brand recognition and perception across digital touchpoints — Increased inbound inquiries from both clients and potential hires — Strengthened snce®'s positioning in the competitive digital services market…
    uniE621 CONFY — Unified Visual Identity for Feminine Hygiene and Babycare Lines
    Lidersan, one of Turkey’s leading hygiene manufacturers (diapers, sanitary pads, wipes, biocides), launched its CONFY brand in the Russian market with two product lines: CONFY Lady (feminine pads) and CONFY Premium (baby diapers). Objective — Develop a cohesive brand identity system for both lines — Create distinct visual personalities that align with their target audiences while preserving overall brand unity What I Did — Led brand and visual strategy as Art Director and Brand Designer — Built a design system with adaptive color palettes and logo‑driven graphics — Developed key visuals for social media and marketplace listings — Created promotional media content — Adapted the identity system to fit two product categories (Lady/Premium) under one umbrella brand Results — 4M+ products sold — 187,000+ positive customer reviews — Average product rating: 4.7 out of 5 photo logo graphicdesigner branding illustrator webdesigner designer…
    uniE621 Askona — Premium Key Visual for Social Media Activation in Vladivostok
    Askona is the leading Russian manufacturer of orthopedic mattresses. I collaborated with their official regional representative in Vladivostok to create a premium visual identity for social media that reflects the emotional journey around sleep. Objective — Design a key visual concept for Instagram and digital platforms, centered on three emotional sleep phases: preparation, immersion, and dreaming — Maintain a calm, refined, and premium aesthetic consistent with Askona’s brand identity Concept & Execution — Developed a smooth, abstract visual form representing the fluid transition between consciousness and dreaming — Chose a tranquil yet luxurious color palette to evoke comfort and trust — Adapted the visual language across multiple media touchpoints: Instagram posts and stories, web banners, in-store assets, and printed materials Results — 4× increase in Instagram engagement — 15× rise in brand mentions across social platforms — 65% overperformance on targeted reach KPIs photo logo graphicdesigner branding illustrator webdesigner designer…
    uniE621 Higreen — Full Brand Launch for Organic Menstrual Bowls
    I led the creation of a new Russian eco-conscious brand from the ground up — launching Higreen, a line of organic menstrual bowls designed for the modern, mindful woman. Naming & Concept — Proposed the name Higreen, combining notions of hygiene and natural living — Rooted the brand in the idea of a "basic state" — a product that adapts, expands, and empowers Identity & Visual Language — Developed a minimal, nature-inspired visual identity using soft textures, raw shapes, and neutral tones — Emphasized the ecological aspect through material-focused design and natural aesthetics Packaging & Media — Designed branded packaging to stand out in both digital and retail environments — Created content for photo and video shoots, social media visuals, and key brand communications — Delivered a complete media kit and scalable visual system for future product lines E-commerce & Launch Support — Developed and optimized product cards for marketplaces — Provided full-cycle support: production supervision, marketing consulting, and performance review Results: — Successfully launched the brand in the Russian eco-market niche — Created strong differentiation in a growing but visually undifferentiated segment — Established an emotionally resonant brand with a loyal early adopter audience photo logo branding graphicdesigner webdesigner illustrator designer…
    uniE621 Captain Morgan — AR Gamification Campaign for In‑Store Engagement
    I designed and delivered an immersive augmented reality (AR) experience to boost Captain Morgan’s brand engagement in Russian retail environments: • Concept & Strategy • Conceived a QR‑triggered WebAR game that brings the pirate theme to life at point of sale • Integrated rewards mechanics, offering real‑product bonuses for top scores • 3D & UI Design • Created realistic 3D ship‑boarding gameplay assets aligned with Captain Morgan’s brand identity • Developed adaptive UI overlays for seamless mobile interaction without app downloads • Cross‑Functional Production • Coordinated 3D modeling, animation, and web development teams • Ensured smooth deployment across shelf tags, posters, and digital displays • Performance Tracking & Optimization • Implemented analytics to measure engagement, sessions, and reward redemptions • Refined game balance and visuals based on user data Results: • 2× increase in Instagram brand engagement • 1 100+ social media mentions at campaign launch • Significant uplift in in‑store dwell time and promotional redemptions photo logo branding illustrator graphicdesigner designer webdesigner…
    uniE621 Bro, Tell Me — Branding & UX/UI for Emotional Support Platform
    I led the end‑to‑end branding and digital design for Bro, Tell Me, a platform offering emotional support and relationship guidance for men. Key activities included: • Brand Strategy & Positioning • Defined key insight “we choose each other unconsciously” and shaped the platform’s tone—mature, empathetic, solution‑focused • Visual Identity & Key Visual • Crafted a logo and color palette that balance strength and vulnerability • Developed the key visual to reflect the three emotional states: preparation, immersion, and growth • UX/UI & Prototyping • Designed intuitive web and mobile wireframes for easy navigation through advice modules • Created interactive elements to guide users step by step through personalized strategies • Content Strategy & Workshops • Ran online workshops with the founder to refine flagship modules • Produced presentation decks for potential partners, investors, and educational audiences • Community & Marketing Materials • Built the Telegram community hub, structured for announcements and peer support • Prepared media kits and influencer outreach decks Results: • +73% increase in course sales within three months • +151% growth in social media reach • Recognized as a top‑performing platform in its category photo logo graphicdesigner illustrator branding designer webdesigner…
    uniE621 Touch of Heaven — Branding & Go‑to‑Market for 300‑SKU Egyptian Wellness Line
    I spearheaded the launch of Touch of Heaven, a premium line of 300 health and recovery products imported from Egypt, by delivering end‑to‑end brand development: • Brand Strategy & Naming • Crafted a name and positioning that evoke authenticity and natural origin • Visual Identity & Packaging • Designed vector graphics blending hieroglyphic symbolism with modern aesthetics • Specified materials, textures, and label layouts for shelf appeal • Digital & Content • Developed an e‑commerce site optimized for conversion • Curated Instagram content plan with on‑brand imagery and product photography • Production & Launch Support • Managed remote photoshoots, coordinated with factories, and provided ongoing design support Results: • Achieved ₽1 000 000 in revenue by month two • Awarded “Best Site” in health & beauty category graphicdesigner illustrator branding webdesigner logo photo designer…
    uniE621 Rebranding Skynails: Visual Identity & Digital Strategy for 10 Moscow Nail Studios
    I led a full-scale rebranding of Skynails—a network of 10 manicure and pedicure studios in Moscow—including: Research & Analysis Audit of current positioning, audience insights, and market trends in beauty Brand Platform Development Naming, visual identity, tone of voice Visual Assets Design Logo, color palette, typography, iconography Digital Solutions UI/UX concept and website wireframes optimized for usability and conversion Social media templates and SMM content strategy Offline Materials Studio interior signage, print marketing collateral Systematization Comprehensive brand guidelines document for all channels and touchpoints Results: Increased new client acquisition and stronger loyalty among existing clients Enhanced brand recognition in the target segment Consistent visual presence across all customer touchpoints logo graphicdesigner webdesigner designer photo illustrator…