Rebranding Skynails: Visual Identity & Digital Strategy for 10 Moscow Nail Studios

I led a full-scale rebranding of Skynails—a network of 10 manicure and pedicure studios in Moscow—including:

Research & Analysis

Audit of current positioning, audience insights, and market trends in beauty
Brand Platform Development
Naming, visual identity, tone of voice
Visual Assets Design
Logo, color palette, typography, iconography
Digital Solutions
UI/UX concept and website wireframes optimized for usability and conversion
Social media templates and SMM content strategy
Offline Materials
Studio interior signage, print marketing collateral
Systematization
Comprehensive brand guidelines document for all channels and touchpoints

Results:
Increased new client acquisition and stronger loyalty among existing clients
Enhanced brand recognition in the target segment
Consistent visual presence across all customer touchpoints #logo #graphicdesigner #webdesigner #designer #photo #illustrator