Bro, Tell Me — Branding & UX/UI for Emotional Support Platform

I led the end‑to‑end branding and digital design for Bro, Tell Me, a platform offering emotional support and relationship guidance for men. Key activities included:

• Brand Strategy & Positioning
• Defined key insight “we choose each other unconsciously” and shaped the platform’s tone—mature, empathetic, solution‑focused
• Visual Identity & Key Visual
• Crafted a logo and color palette that balance strength and vulnerability
• Developed the key visual to reflect the three emotional states: preparation, immersion, and growth
• UX/UI & Prototyping
• Designed intuitive web and mobile wireframes for easy navigation through advice modules
• Created interactive elements to guide users step by step through personalized strategies
• Content Strategy & Workshops
• Ran online workshops with the founder to refine flagship modules
• Produced presentation decks for potential partners, investors, and educational audiences
• Community & Marketing Materials
• Built the Telegram community hub, structured for announcements and peer support
• Prepared media kits and influencer outreach decks

Results:
• +73% increase in course sales within three months
• +151% growth in social media reach
• Recognized as a top‑performing platform in its category #photo #logo #graphicdesigner #illustrator #branding #designer #webdesigner