Captain Morgan — AR Gamification Campaign for In‑Store Engagement

I designed and delivered an immersive augmented reality (AR) experience to boost Captain Morgan’s brand engagement in Russian retail environments:

• Concept & Strategy
• Conceived a QR‑triggered WebAR game that brings the pirate theme to life at point of sale
• Integrated rewards mechanics, offering real‑product bonuses for top scores
• 3D & UI Design
• Created realistic 3D ship‑boarding gameplay assets aligned with Captain Morgan’s brand identity
• Developed adaptive UI overlays for seamless mobile interaction without app downloads
• Cross‑Functional Production
• Coordinated 3D modeling, animation, and web development teams
• Ensured smooth deployment across shelf tags, posters, and digital displays
• Performance Tracking & Optimization
• Implemented analytics to measure engagement, sessions, and reward redemptions
• Refined game balance and visuals based on user data

Results:
• 2× increase in Instagram brand engagement
• 1 100+ social media mentions at campaign launch
• Significant uplift in in‑store dwell time and promotional redemptions #photo #logo #branding #illustrator #graphicdesigner #designer #webdesigner