Higreen — Full Brand Launch for Organic Menstrual Bowls

I led the creation of a new Russian eco-conscious brand from the ground up — launching Higreen, a line of organic menstrual bowls designed for the modern, mindful woman.

Naming & Concept
— Proposed the name Higreen, combining notions of hygiene and natural living
— Rooted the brand in the idea of a “basic state” — a product that adapts, expands, and empowers

Identity & Visual Language
— Developed a minimal, nature-inspired visual identity using soft textures, raw shapes, and neutral tones
— Emphasized the ecological aspect through material-focused design and natural aesthetics

Packaging & Media
— Designed branded packaging to stand out in both digital and retail environments
— Created content for photo and video shoots, social media visuals, and key brand communications
— Delivered a complete media kit and scalable visual system for future product lines

E-commerce & Launch Support
— Developed and optimized product cards for marketplaces
— Provided full-cycle support: production supervision, marketing consulting, and performance review

Results:
— Successfully launched the brand in the Russian eco-market niche
— Created strong differentiation in a growing but visually undifferentiated segment
— Established an emotionally resonant brand with a loyal early adopter audience #photo #logo #branding #graphicdesigner #webdesigner #illustrator #designer