Askona — Premium Key Visual for Social Media Activation in Vladivostok

Askona is the leading Russian manufacturer of orthopedic mattresses. I collaborated with their official regional representative in Vladivostok to create a premium visual identity for social media that reflects the emotional journey around sleep.

Objective
— Design a key visual concept for Instagram and digital platforms, centered on three emotional sleep phases: preparation, immersion, and dreaming
— Maintain a calm, refined, and premium aesthetic consistent with Askona’s brand identity

Concept & Execution
— Developed a smooth, abstract visual form representing the fluid transition between consciousness and dreaming
— Chose a tranquil yet luxurious color palette to evoke comfort and trust
— Adapted the visual language across multiple media touchpoints: Instagram posts and stories, web banners, in-store assets, and printed materials

Results
— 4× increase in Instagram engagement
— 15× rise in brand mentions across social platforms
— 65% overperformance on targeted reach KPIs #photo #logo #graphicdesigner #branding #illustrator #webdesigner #designer