CONFY — Unified Visual Identity for Feminine Hygiene and Babycare Lines

Lidersan, one of Turkey’s leading hygiene manufacturers (diapers, sanitary pads, wipes, biocides), launched its CONFY brand in the Russian market with two product lines: CONFY Lady (feminine pads) and CONFY Premium (baby diapers).

Objective
— Develop a cohesive brand identity system for both lines
— Create distinct visual personalities that align with their target audiences while preserving overall brand unity

What I Did
— Led brand and visual strategy as Art Director and Brand Designer
— Built a design system with adaptive color palettes and logo‑driven graphics
— Developed key visuals for social media and marketplace listings
— Created promotional media content
— Adapted the identity system to fit two product categories (Lady/Premium) under one umbrella brand

Results
— 4M+ products sold
— 187,000+ positive customer reviews
— Average product rating: 4.7 out of 5 #photo #logo #graphicdesigner #branding #illustrator #webdesigner #designer