ONECARD — Full Rebranding of a National Gift Card Platform

ONECARD is Ukraine’s market leader in universal gift certificates, partnered with 3,000+ stores and 47 retail chains across 200 cities. The goal was to refresh the brand’s positioning, develop a new brand platform and identity, and redesign the full range of certificates — including seasonal editions — to drive stronger emotional connection and market differentiation.

Scope of Work:
— Conducted market and audience research; uncovered core insight: “We’re all different, but our emotions are alike.”
— Developed a fresh brand identity and certificate visual system reflecting emotional value and flexibility
— Designed modular brand elements and layout systems for print and digital
— Created launch content (photo & video), redesigned social media presence, and crafted B2B partner decks
— Oversaw implementation into production and rollout across campaigns

Results:
— 25,800 monthly website visits
— +73% growth in organic traffic
— 350 new client leads
— +22% brand awareness
— ×15 growth in Instagram and VK engagement
— 7,850 partnership inquiries #photo #logo #graphicdesigner #illustrator #branding #webdesigner #designer