Available to hire
I’m a Senior Product and UX Designer with 15 years of experience in UX/UI and 8 years specifically in product design. Over the years, I’ve honed my skills in creating user-centred, scalable solutions that span music tech, e-commerce, B2B, and health & wellbeing sectors. I enjoy leading design processes from discovery through to high-fidelity prototyping and design system development.
I’m passionate about translating complex problems into clear, actionable designs that benefit both products and users. Collaborating closely with cross-functional teams and staying driven by data and user insights are at the core of how I work.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Product Designer at Openstage
May 6, 2024 - November 30, 2024Led UX discovery and user research for a music tech platform dashboard, identifying key pain points to improve fan engagement for artists and managers. Redesigned the platform dashboard, increasing usability scores by 30% and enhancing brand consistency. Established a scalable design system, reducing inconsistencies by 50% across the platform.
Senior Product Designer at LoyaltyLion
September 5, 2022 - December 31, 2023Designed and implemented new product features, improving conversion rates by 15% through data-driven UX improvements. Conducted A/B testing and usability research, optimising customer touchpoints and increasing user engagement by 23%. Optimised design workflows, reducing turnaround times for new features by 40%.
Senior Product Designer at InMusic
October 12, 2020 - July 31, 2022Designed touchscreen UIs and GUIs for DAWs and audio hardware (HeadRush, Engine Visual, M-Audio). Led user research sessions, contributing to a 20% improvement in feature adoption post-launch. Spearheaded a redesign of the digital audio workstation UI, leading to increased user satisfaction.
Freelance UX/UI Designer at Freelance
July 8, 2019 - March 9, 2020Consulted for startups and SMEs, providing UX and UI expertise across mobile and web applications. Delivered user-centred design solutions improving onboarding flows, engagement, and product clarity. Designed and tested high-fidelity prototypes across e-commerce and SaaS platforms. Built modular design systems ensuring consistency and efficiency. Conducted stakeholder workshops and user research sessions to inform product strategy and prioritisation.
Senior UI/UX Designer at Raising IT
July 16, 2018 - June 28, 2019Raising IT worked with charities to revamp their websites, ramp up engagement, drive donors and engage beneficiaries. Turning their website into a data-driven marketing and fundraising machine.
My role as UI/UX designer was to work directly with the clients to determine scope and creative direction, map out and design user experience prototypes and design platform interfaces that integrated with their brand.
Digital Designer/Owner at Mode of Thought
February 1, 2010 - November 5, 2018Led UX and visual design for bespoke web experiences and identity systems in music, fashion, and retail sectors. Delivered end-to-end design for digital platforms including wireframes and high-fidelity UI. Collaborated with developers for responsive interfaces aligned with brand consistency. Introduced user-centred design approaches to improve usability and align creative direction with business goals.
Designer/Partner at Internetwork Ltd
July 10, 2006 - February 12, 2010As founding designer I led, motivated and directed the design and production teams, coordinated developers and freelance designers to meet all project requirements.
Freelance Digital Designer at Freelance
October 3, 2003 - July 7, 2006Leading a team of designers working on innovative, digital, below-the-line advertising campaigns for major brands, including Fiat, McCain, Mars, Philips, Lego, Procter & Gamble. Pitching for new business with 100% success rate.
Senior Digital Designer at Arc Worldwide
October 23, 2000 - September 26, 2003Leading a team of designers working on innovative, digital, below-the-line advertising campaigns for major brands, including Fiat, McCain, Mars, Philips, Lego, Procter & Gamble. Pitching for new business with 100% success rate.
Production Designer at Pearlfisher
March 9, 1998 - October 30, 2000Contributed to award-winning packaging projects for brands including Absolut, Green &
Black’s, and Elizabeth Arden.
Freelance Digital Designer at Freelance
January 1, 1996 - February 27, 1998Creative for various print, packaging and branding projects. Clients included: Red Foot Design and Bedfordshire County Council.
Education
BA (Hons) at Middlesex University
January 1, 1998 - December 31, 2001Foundation at Barnfield College
January 1, 1997 - December 31, 1998Qualifications
Human-Computer Interaction
April 6, 2020 - June 5, 2020HCI course teaches how to create intuitive user experiences that elevate customer loyalty, brand value and business profitability.
BA Hons Fine Art
September 9, 1991 - June 8, 1994I studied for my BA Fine Art (Hons) at Middlesex University in vibrant London between 1991 and 1994. The course offered a rich, multi-disciplinary environment where I developed skills across painting, printmaking, sculpture, photography, performance and digital arts, supported by excellent facilities. Taught by practising artists and academics, the degree combined hands-on studio practice with critical engagement in historical and contemporary visual culture. I also gained valuable professional experience through exhibition opportunities and connections to London’s thriving art scene.
Foundation certificate in Art & Design
September 4, 1989 - June 29, 1990I completed the Foundation Course in Art & Design at Barnfield College in Luton in 1990. It was a transformative and exploratory year in which I immersed myself across a broad range of disciplines — from fine art and printmaking to textiles, ceramics and 3D design. We began by experimenting with different media and creative processes, gradually refining our preferences and developing a cohesive portfolio.
The college environment encouraged a hands‑on and self‑reflective approach, supported by tutors who guided both practical skills and conceptual thinking. Over the year I grew confident in my creative expression and technical execution, and the course truly laid the groundwork for my future degree study.
Industry Experience
Media & Entertainment, Retail, Software & Internet, Consumer Goods, Professional Services, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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