Hi! I’m Oana Andreescu, a Social Media Analyst with a passion for shaping brand strategies and making social media insights actionable. I thrive on turning conversations into stories that matter, using tools like Synthesio, Khoros, and Google Analytics. I also lead paid social media strategies, collaborating globally to align campaigns with the master brand. I’ve worked across various sectors, from large corporations like Honeywell to startups and NGOs, helping businesses improve their social media presence and lead generation. I love training teams, managing online communities, and creating engaging content. Outside work, you might find me writing, painting, or exploring new places!

Oana Andreescu

Hi! I’m Oana Andreescu, a Social Media Analyst with a passion for shaping brand strategies and making social media insights actionable. I thrive on turning conversations into stories that matter, using tools like Synthesio, Khoros, and Google Analytics. I also lead paid social media strategies, collaborating globally to align campaigns with the master brand. I’ve worked across various sectors, from large corporations like Honeywell to startups and NGOs, helping businesses improve their social media presence and lead generation. I love training teams, managing online communities, and creating engaging content. Outside work, you might find me writing, painting, or exploring new places!

Available to hire

Hi! I’m Oana Andreescu, a Social Media Analyst with a passion for shaping brand strategies and making social media insights actionable. I thrive on turning conversations into stories that matter, using tools like Synthesio, Khoros, and Google Analytics. I also lead paid social media strategies, collaborating globally to align campaigns with the master brand.

I’ve worked across various sectors, from large corporations like Honeywell to startups and NGOs, helping businesses improve their social media presence and lead generation. I love training teams, managing online communities, and creating engaging content. Outside work, you might find me writing, painting, or exploring new places!

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Work Experience

Freelancer at Freelancer @oanaandreescu.com
January 1, 2021 - Present
Provide strategic approach to social media marketing for a multitude of businesses in both B2B and B2C. Delivered lead generation campaigns for small businesses in education and auto dealer, doubling their leads with a 50% decrease in cost per lead.
Social Media Analyst at Honeywell
January 1, 2016 - Present
Shaped the strategy and reporting of Honeywell's social media practices across brand and B2B presence globally. Responsible for monitoring, analyzing and reporting social media insights using tools like Synthesio, Khoros, Supermetrics, Google Analytics, and Adobe Analytics. Led corporate paid social media strategy and consulted internationally to align campaigns with the master brand. Achievements include over-achieving KPIs by more than 50%, closing B2B deals with ROMI evaluated at 30, and training internal teams on social listening and best practices.
Data Analyst at Ogilvy & Mather Romania
December 31, 2015 - July 15, 2025
Analyzed performance of digital campaigns for clients and optimized campaign performance. Contributed to digital strategy using insights from social listening and web analytics. Collaborated with and coordinated 3 stakeholders to provide integrated campaign reports.
Social Media Specialist at Webstyler, part of GMP Advertising Group
December 31, 2015 - July 15, 2025
Managed social listening reports and played a key role in crisis management plans. Managed online communities, created and delivered content and social ads strategy. Created content for various platforms, managed distribution and evaluated results. Achieved growth of a 100,000 fan community on Facebook with over 50 fans engaging daily.
Social Media Manager at A Hand for a House of Dreams
December 31, 2014 - July 15, 2025
Managed online communication for a Nepal-based NGO supporting 12 orphans. Handled community management on Facebook and donor emailing campaigns.
Social Media Manager at Small Academy
December 31, 2018 - July 15, 2025
Managed social media activity for a STEAM education startup. Devised social strategy, created content for social channels and blog, and led social advertising campaigns.

Education

Masters Degree at SNSPA, Communication and PR
January 1, 2011 - December 31, 2013
BA at SNSPA, Communication and PR
January 1, 2008 - December 31, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Consumer Goods, Non-Profit Organization, Education, Energy & Utilities