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Hi, I’m Yan McKenna, a commercially driven digital marketing specialist with 4-5 years of experience delivering measurable growth across B2B and B2C sectors. I specialise in SEO, email marketing, and social media, leveraging full-funnel optimization to convert insights into revenue. I combine data-led strategy with strong messaging to strengthen brand positioning and drive revenue-focused outcomes, collaborating cross-functionally to turn ideas into measurable results.…Hi, I’m Yan McKenna, a commercially driven digital marketing specialist with 4-5 years of experience delivering measurable growth across B2B and B2C sectors. I specialise in SEO, email marketing, and social media, leveraging full-funnel optimization to convert insights into revenue. I combine data-led strategy with strong messaging to strengthen brand positioning and drive revenue-focused outcomes, collaborating cross-functionally to turn ideas into measurable results.

Yan McKenna

Marketer, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Yan McKenna, a commercially driven digital marketing specialist with 4-5 years of experience delivering measurable growth across B2B and B2C sectors. I specialise in SEO, email marketing, and social media, leveraging full-funnel optimization to convert insights into revenue. I combine data-led strategy with strong messaging to strengthen brand positioning and drive revenue-focused outcomes, collaborating cross-functionally to turn ideas into measurable results.…Hi, I’m Yan McKenna, a commercially driven digital marketing specialist with 4-5 years of experience delivering measurable growth across B2B and B2C sectors. I specialise in SEO, email marketing, and social media, leveraging full-funnel optimization to convert insights into revenue. I combine data-led strategy with strong messaging to strengthen brand positioning and drive revenue-focused outcomes, collaborating cross-functionally to turn ideas into measurable results.

Available to hire

Hi, I’m Yan McKenna, a commercially driven digital marketing specialist with 4-5 years of experience delivering measurable growth across B2B and B2C sectors. I specialise in SEO, email marketing, and social media, leveraging full-funnel optimization to convert insights into revenue.

I combine data-led strategy with strong messaging to strengthen brand positioning and drive revenue-focused outcomes, collaborating cross-functionally to turn ideas into measurable results.

Skills

Email Marketing

SEO

Copywriting

Experience Level

Email Marketing

Expert

SEO

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Marketing & Business Development (temp) at McKenna Digital, Banchory

January 1, 2026 - Present

Led LinkedIn acquisition strategy achieving 1.2% CTR (above platform average); repositioned website messaging and SEO structure, securing 6 new business clients within the first month; designed and implemented structured consideration-to-conversion funnel, reducing low-intent enquiries and improving lead quality.

Marketing Coordinator at AISUS Offshore, Aberdeen

November 1, 2024 - December 1, 2025

Developed B2B segmented email campaigns increasing open rates by 25% and CTR by 30%; developed SEO-aligned content strategy driving 30% uplift in organic traffic and 20% increase in session duration; collaborated with technical and commercial teams to align messaging with sector positioning and revenue goals.

Marketing Coordinator (temp) at RS Machinery, Aberdeen

April 1, 2024 - October 1, 2025

Increased website traffic by 30% through SEO-driven B2B content optimization; grew social engagement by 40% and followers by 35% via structured content and channel audit; improved email campaign performance by 25-30% through enhanced segmentation and targeting.

Marketing & Business Development at McKenna Digital, Aberdeen

June 1, 2023 - May 1, 2024

Generated 40% increase in B2B client acquisition through lead-focused digital campaigns; delivered multi-channel strategies boosting social engagement by 50%; improved email open rates by 35% and CTR by 40% through optimization and A/B testing.

Social media internship at Avramify, Dunfermline

November 1, 2022 - February 1, 2023

Social media internship; increased Instagram engagement by 15% and followers by 20% in a B2B capacity; developed research-led social strategy doubling customer acquisition; strengthened qualified lead generation by 15% via sales collaboration.

Content Writer & SEO Specialist (temp) at World In Sport, Lumphanan

June 1, 2021 - August 1, 2022

Generated 149K+ reads across comment engagements, demonstrating strong audience resonance (B2C); community management grew from 3K to 5K in 3 months; increased social followers across platforms (Facebook +5%, Twitter +6%, LinkedIn +8%).

Social Media Executive at Universal Rhythms, Lumphanan

September 1, 2020 - May 1, 2022

Engagement 320% across Facebook & Instagram (B2C); supported 7 multi-channel campaigns generating 29K+ views; managed £1K/month paid ad budgets, contributing to national radio exposure and artist partnerships.

SEO Internship at Future State Media, Lumphanan

June 1, 2021 - August 1, 2021

Supported website duplication and optimization projects; improved UX and content structure to enhance customer conversion; produced B2B content and updated website to facilitate number of customers.