Available to hire
I am a graphic designer passionate about branding and type design, dedicated to turning complex ideas into clear, engaging visuals. I enjoy collaborating with teams and have strong communication skills that help me bring creative concepts to life.
With experience working across digital and print media, I strive to deliver thoughtful visual solutions that align with brand objectives and connect with target audiences.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Chinese
Fluent
English
Advanced
Work Experience
Freelance Designer at Self-employed
January 1, 2024 - PresentCreated branding, logos, posters, packages, brochures, and refined presentations for clients including BingBing Foods, BOBOPAL, One Day Seyoum, China Merchants Bank, and Audi China. Delivered thoughtful visual solutions across digital and print, combining strategic thinking with a strong sense of typography and composition.
Graphic Designer at Fanbu
September 30, 2022 - July 15, 2025Collaborated with creative directors and copywriters to develop advertising campaigns for clients such as China Merchants Bank and WeChat Pay. Participated in briefing sessions, ideation, and brainstorming processes; created mood boards and presented design concepts to clients. Interpreted marketing briefs and translated business objectives into compelling, brand-aligned visual solutions tailored to target audiences.
Graphic & UI Designer at Trip.com
December 31, 2021 - July 15, 2025Created brand-aligned marketing graphics and UI for campaign landing pages on Ctrip and Zhixing (domestic travel service apps), transforming marketing strategies into effective digital designs. Collaborated closely with marketing teams and developers to optimize user experience and drive user engagement.
Graphic Designer at Sina Weibo
December 31, 2019 - July 15, 2025Designed social media graphics and text layouts for official Weibo channels.
Education
BSc at Beijing Language and Culture University
January 1, 2013 - December 31, 2017MA at UAL - London College of Communication
September 1, 2022 - December 31, 2023Qualifications
Industry Experience
Financial Services, Travel & Hospitality, Media & Entertainment, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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