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Hi, I'm Sanya Shafiq, a strategic marketing leader with over 6 years of experience driving brand growth in both B2B and B2C landscapes. I love building and executing integrated marketing strategies that elevate brand presence and deliver real business results, especially in the FMCG sector. I pride myself on being a meticulous project manager who balances deadlines with a creative approach. I'm diplomatic and tactful in communication and decision-making but always make sure to keep a sense of humour, even under pressure. Outside of work, I enjoy activities like gyming, photography, hiking, and exploring new marketing trends.…Hi, I'm Sanya Shafiq, a strategic marketing leader with over 6 years of experience driving brand growth in both B2B and B2C landscapes. I love building and executing integrated marketing strategies that elevate brand presence and deliver real business results, especially in the FMCG sector. I pride myself on being a meticulous project manager who balances deadlines with a creative approach. I'm diplomatic and tactful in communication and decision-making but always make sure to keep a sense of humour, even under pressure. Outside of work, I enjoy activities like gyming, photography, hiking, and exploring new marketing trends.

Sanya Shafiq

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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Hi, I'm Sanya Shafiq, a strategic marketing leader with over 6 years of experience driving brand growth in both B2B and B2C landscapes. I love building and executing integrated marketing strategies that elevate brand presence and deliver real business results, especially in the FMCG sector. I pride myself on being a meticulous project manager who balances deadlines with a creative approach. I'm diplomatic and tactful in communication and decision-making but always make sure to keep a sense of humour, even under pressure. Outside of work, I enjoy activities like gyming, photography, hiking, and exploring new marketing trends.…Hi, I'm Sanya Shafiq, a strategic marketing leader with over 6 years of experience driving brand growth in both B2B and B2C landscapes. I love building and executing integrated marketing strategies that elevate brand presence and deliver real business results, especially in the FMCG sector. I pride myself on being a meticulous project manager who balances deadlines with a creative approach. I'm diplomatic and tactful in communication and decision-making but always make sure to keep a sense of humour, even under pressure. Outside of work, I enjoy activities like gyming, photography, hiking, and exploring new marketing trends.

Available to hire

Hi, I’m Sanya Shafiq, a strategic marketing leader with over 6 years of experience driving brand growth in both B2B and B2C landscapes. I love building and executing integrated marketing strategies that elevate brand presence and deliver real business results, especially in the FMCG sector. I pride myself on being a meticulous project manager who balances deadlines with a creative approach.

I’m diplomatic and tactful in communication and decision-making but always make sure to keep a sense of humour, even under pressure. Outside of work, I enjoy activities like gyming, photography, hiking, and exploring new marketing trends.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Executive at Premier Paper Group

January 1, 2022 - July 15, 2025

Prepared and pitched projects to assist in implementing new product development, digital campaigns, and event features. Developed social strategies and created in-house META campaigns to enhance digital footprint. Conducted market research and incorporated findings into MailChimp email campaigns. Created graphic content using Adobe software for NPD, packaging, social campaigns, YouTube, and blog posts. Managed event planning from concept through to completion, working with creative agencies to design event stands.

Marketing Manager at Arden Fine Foods

January 1, 2022 - Present

Liaising with stakeholders across UK & Europe to establish growth expectations, brand development goals, and project objectives. Leading Go-to-Market strategies including brand and product launches with integrated marketing campaigns such as DOOH, events, social media, and in-store promotions. Crafting compelling brand messaging and storytelling concepts. Collaborating cross-functionally with sales, tech, supplier, and commercial teams. Analyzing data and social metrics to ensure strategies align with market data and drive ROI. Managing content, website development, and coordinating with creative agencies. Overseeing team and project management including budgeting, scheduling, and quarterly reviews.

PrePress Manager at Vision Design & Print

January 1, 2018 - July 15, 2025

Conducted client consultations to scope project goals and liaised with in-house graphic designers. Approved and prepared artwork using Adobe InDesign ensuring detail prior to printing. Managed daily print schedules in a fast-paced environment. Attended events and networked to secure potential leads.

Marketing Assistant at SPIE

July 1, 2017 - July 15, 2025

Managed social media posts for META and YouTube. Assisted senior team with trade decks and presentation templates. Edited and created artwork for events, socials, and trade decks. Managed customer requests, orders, and packaging additions. Edited website content and page layouts.

Freelance Graphic Designer at Self Employed

October 1, 2016 - July 15, 2025

Established leads and worked with clients across various industries to create brand identities and digital footprints.