Aswathy Krishnamma

Managed end-to-end SEO and digital marketing campaigns across multiple client and internal accounts, focusing on Local SEO, Google Business Profile optimization, and technical/on-page SEO audits resulting in improved keyword rankings, website traffic, and user engagement. Oversaw administration of Google Cloud Services and Google Tag Manager to ensure proper implementation and optimal performance. Collected and analyzed data from platforms like GA4, Facebook, LinkedIn, Marketo, Salesforce, and Google Data Studio to uncover trends and guide decision-making. Created dashboards and visual reports to present KPIs and campaign insights. Planned and executed paid search campaigns with budget management and A/B testing. Collaborated with marketing communications teams to refine multi-channel strategies. Optimized website content including metadata and internal linking through keyword research and competitive analysis. Maintained regular client communication for strategy alignment and upsellin

Developed content strategies aligned with business goals using competitor data and search trend analysis. Created engaging copy for multiple digital channels including web pages, blogs, social media posts, and email marketing. Generated keyword research reports, competitor analyses, link building strategies, content marketing plans, and landing page optimization recommendations based on Google Analytics and Search Console data to identify growth opportunities.

Managed Google Ads campaigns emphasizing lead generation and maximizing ROI. Collaborated closely with sales and marketing teams for alignment with business goals and target audiences. Continuously monitored and optimized bids, keywords, and budget allocations to enhance campaign performance. Participated in strategic planning sessions and improved the agency’s performance reporting processes for clarity and informed decision-making.