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I am a strategic, data-driven growth marketer with over 11 years of global experience focused on driving pipeline growth, customer acquisition, and retention for SaaS, tech, and eCommerce brands. I specialize in building and scaling full-funnel marketing programs, managing sizable budgets, and leading cross-functional teams to deliver measurable business results. Currently based in Toronto, I am passionate about helping North American SaaS companies achieve profitable and sustainable growth through performance marketing, CRO, CRM automation, and lifecycle marketing strategies. I love crafting data-informed campaigns that not only attract but also retain customers effectively.…I am a strategic, data-driven growth marketer with over 11 years of global experience focused on driving pipeline growth, customer acquisition, and retention for SaaS, tech, and eCommerce brands. I specialize in building and scaling full-funnel marketing programs, managing sizable budgets, and leading cross-functional teams to deliver measurable business results. Currently based in Toronto, I am passionate about helping North American SaaS companies achieve profitable and sustainable growth through performance marketing, CRO, CRM automation, and lifecycle marketing strategies. I love crafting data-informed campaigns that not only attract but also retain customers effectively.

Muhammad Suleman Khan

Growth Marketer, Marketing Strategist, Performance Marketer, +2

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I am a strategic, data-driven growth marketer with over 11 years of global experience focused on driving pipeline growth, customer acquisition, and retention for SaaS, tech, and eCommerce brands. I specialize in building and scaling full-funnel marketing programs, managing sizable budgets, and leading cross-functional teams to deliver measurable business results. Currently based in Toronto, I am passionate about helping North American SaaS companies achieve profitable and sustainable growth through performance marketing, CRO, CRM automation, and lifecycle marketing strategies. I love crafting data-informed campaigns that not only attract but also retain customers effectively.…I am a strategic, data-driven growth marketer with over 11 years of global experience focused on driving pipeline growth, customer acquisition, and retention for SaaS, tech, and eCommerce brands. I specialize in building and scaling full-funnel marketing programs, managing sizable budgets, and leading cross-functional teams to deliver measurable business results. Currently based in Toronto, I am passionate about helping North American SaaS companies achieve profitable and sustainable growth through performance marketing, CRO, CRM automation, and lifecycle marketing strategies. I love crafting data-informed campaigns that not only attract but also retain customers effectively.

Available to hire

I am a strategic, data-driven growth marketer with over 11 years of global experience focused on driving pipeline growth, customer acquisition, and retention for SaaS, tech, and eCommerce brands. I specialize in building and scaling full-funnel marketing programs, managing sizable budgets, and leading cross-functional teams to deliver measurable business results.

Currently based in Toronto, I am passionate about helping North American SaaS companies achieve profitable and sustainable growth through performance marketing, CRO, CRM automation, and lifecycle marketing strategies. I love crafting data-informed campaigns that not only attract but also retain customers effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Chief Marketing Officer at Contracting.com

December 1, 2024 - Present

Leading end-to-end marketing strategy for a tech-enabled contractor platform serving North American construction professionals. Optimized a $50K+ monthly paid media budget on Facebook and Instagram, scaled lead generation systems to supply qualified leads, built full-funnel marketing flows using ClickFunnels, directed ad creative strategy and content production, designed performance dashboards for campaign attribution, created SOPs to streamline execution, developed integrated content strategy across multiple platforms including podcast development, and maintained email marketing systems with 30%+ open rates.

Director of Paid Media & Growth Marketing at Muse Paintbar (Owned by Chatham Capital)

July 31, 2024 - July 15, 2025

Led digital growth initiatives focusing on customer acquisition, retention, and online booking growth across paid, email, and website channels. Reduced CAC by 53%, improved ROI through campaign optimization and creative testing, launched targeted promotions that increased repeat bookings by 26%, managed $1.1M paid media budget, increased website traffic by 150% in 12 months, built lifecycle marketing journeys with in-house CRM, developed multi-touch attribution models, and led UI/UX revamp of the booking flow which increased traffic by 40%, session duration by 103%, and reduced drop-off rate.

Head of Growth Marketing at Optimyse (SaaS Marketing Agency)

May 31, 2022 - July 15, 2025

Launched a new SaaS growth division generating new client accounts and agency revenue growth. Designed integrated marketing playbooks for B2B SaaS clients with ABM, SEO, and paid search focus. Mentored a team of 6 marketers and supported SaaS client acquisition and funnel optimization efforts.

Group Head of Digital Marketing at TPL Corp

September 30, 2019 - July 15, 2025

Led digital strategy across multiple verticals including insurance, real estate, asset tracking, and SaaS technology. Managed $2M+ marketing budget, drove 1M+ active users for a SaaS geospatial product in 12 months, generated 3,000+ monthly MQLs contributing to $70M in attributed sales, boosted site engagement and organic traffic, and increased overall conversion rate by 86%.

Digital Marketing Manager at TPL Corp

June 30, 2018 - July 15, 2025

Managed digital marketing campaigns for insurance and asset tracking business units focusing on performance optimization and user journey improvements. Deployed Hotjar and GTM for UX analytics, improved social media engagement, launched mobile-first eCommerce portals, and supported integrated campaigns across SEO, paid media, and content marketing.

Digital Marketing Specialist at BOL Network

July 31, 2015 - July 15, 2025

Increased organic traffic by 30% via SEO and content strategy, reduced bounce rate by 25% through technical and speed optimizations.

SEO Executive at TradeKey

September 30, 2014 - July 15, 2025

Generated $230K in revenue through SEO campaigns for 7 B2B clients.