Hi, I'm Nikhil Chawla, a results-driven Social Media Specialist with over 3 years of experience leading impactful strategies across platforms like Instagram, LinkedIn, TikTok, and Meta Ads. I specialize in growing audiences, boosting engagement, and optimizing paid campaigns to deliver a solid return on investment. I love creating SEO-optimized content calendars and producing short-form video content that really resonates with audiences. I'm passionate about collaborating cross-functionally with teams to ensure brand consistency and using data-driven insights to make informed decisions. I'm enthusiastic about mentoring junior team members and enjoy learning new trends and techniques in the digital marketing space to drive brand loyalty and business growth.

Nikhil Chawla

Hi, I'm Nikhil Chawla, a results-driven Social Media Specialist with over 3 years of experience leading impactful strategies across platforms like Instagram, LinkedIn, TikTok, and Meta Ads. I specialize in growing audiences, boosting engagement, and optimizing paid campaigns to deliver a solid return on investment. I love creating SEO-optimized content calendars and producing short-form video content that really resonates with audiences. I'm passionate about collaborating cross-functionally with teams to ensure brand consistency and using data-driven insights to make informed decisions. I'm enthusiastic about mentoring junior team members and enjoy learning new trends and techniques in the digital marketing space to drive brand loyalty and business growth.

Available to hire

Hi, I’m Nikhil Chawla, a results-driven Social Media Specialist with over 3 years of experience leading impactful strategies across platforms like Instagram, LinkedIn, TikTok, and Meta Ads. I specialize in growing audiences, boosting engagement, and optimizing paid campaigns to deliver a solid return on investment. I love creating SEO-optimized content calendars and producing short-form video content that really resonates with audiences.

I’m passionate about collaborating cross-functionally with teams to ensure brand consistency and using data-driven insights to make informed decisions. I’m enthusiastic about mentoring junior team members and enjoy learning new trends and techniques in the digital marketing space to drive brand loyalty and business growth.

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Language

English
Advanced
Hindi
Fluent

Work Experience

Social Media Marketing Specialist at Global Trendz, India
March 1, 2025 - Present
Developed and managed multi-platform social media strategies for 13+ clients, boosting lead generation by 35% and follower base by 50%. Led paid advertising campaigns across Meta and Google Ads, improving ROAS by 30% and reducing CPA by 20%. Created SEO-optimized content calendars which resulted in a 40% increase in organic reach and 35% engagement. Produced short-form video content such as Reels, TikTok, and Shorts, tripling video views in two months. Collaborated cross-functionally with design, content, and SEO teams to ensure brand consistency. Analyzed KPIs using Google Analytics and Meta Business Suite, increasing social media ROI by 25%. Mentored junior team members on reporting and platform best practices.
Social Media Executive at Global Trendz, India
February 28, 2025 - July 15, 2025
Supported the creation and implementation of social media marketing strategies and paid advertising initiatives. Assisted in content creation and campaign optimization to improve engagement and reach.
Digital Marketing Assistant at Emperia College, London, UK
April 30, 2024 - July 15, 2025
Executed automated email workflows and segmented campaigns, increasing open rates by 22%. Optimized Google Search Ads and SEO, leading to a 30% increase in organic traffic. Used Google Analytics to monitor and improve campaign performance and user engagement. Partnered with content creators to align messaging with target audiences.
Digital Marketing Intern at Kelly Bond Photography, UK
April 30, 2023 - July 15, 2025
Conducted audience research and segmentation, increasing social engagement by 35%. Supported Google and Facebook Ad campaigns, reducing CPC by 20%. Enhanced website SEO which led to a 28% growth in organic search traffic.
Digital Marketing Consultant at Freelance
October 31, 2022 - July 15, 2025
Executed targeted campaigns and influencer outreach for Music Partnership North, increasing social media engagement by 30% and event visibility by 25%. Revamped social media strategy for Sights Overseas (NGO), resulting in a 35% growth in community engagement and a 20% rise in support initiatives. Led digital marketing tactics for Lamsley Childcare Services that increased inquiries by 40% and boosted online engagement by 30%.

Education

MSc at Northumbria University, London, UK
January 1, 2020 - January 31, 2022
Bachelor in Business Administration at Guru Gobind Singh Indraprastha University, Delhi, India
September 1, 2016 - July 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education, Retail