Hi, I'm Tatiana Botero, a multidisciplinary designer with over 7 years of experience leading marketing and visual design initiatives across real estate, fashion retail, and entertainment. I specialize in translating brand strategies into compelling marketing campaigns, social media visuals, landing pages, and sales enablement materials. I enjoy collaborating cross-functionally with product, sales, and marketing teams to create scalable design systems and templates. I'm a fast-paced, detail-oriented, and resourceful professional with a strong eye for typography, layout, and systems thinking. Over the years, I've had the opportunity to lead creative teams, produce both print and digital assets, and work closely with stakeholders and vendors to maintain brand consistency and deliver quality work on time.

Tatiana Botero

Hi, I'm Tatiana Botero, a multidisciplinary designer with over 7 years of experience leading marketing and visual design initiatives across real estate, fashion retail, and entertainment. I specialize in translating brand strategies into compelling marketing campaigns, social media visuals, landing pages, and sales enablement materials. I enjoy collaborating cross-functionally with product, sales, and marketing teams to create scalable design systems and templates. I'm a fast-paced, detail-oriented, and resourceful professional with a strong eye for typography, layout, and systems thinking. Over the years, I've had the opportunity to lead creative teams, produce both print and digital assets, and work closely with stakeholders and vendors to maintain brand consistency and deliver quality work on time.

Available to hire

Hi, I’m Tatiana Botero, a multidisciplinary designer with over 7 years of experience leading marketing and visual design initiatives across real estate, fashion retail, and entertainment. I specialize in translating brand strategies into compelling marketing campaigns, social media visuals, landing pages, and sales enablement materials. I enjoy collaborating cross-functionally with product, sales, and marketing teams to create scalable design systems and templates.

I’m a fast-paced, detail-oriented, and resourceful professional with a strong eye for typography, layout, and systems thinking. Over the years, I’ve had the opportunity to lead creative teams, produce both print and digital assets, and work closely with stakeholders and vendors to maintain brand consistency and deliver quality work on time.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Creative Director, Marketing at Engel & Völkers Vancouver
June 1, 2023 - Present
Lead visual communication across four brokerage locations, ensuring brand integrity and consistency. Designed sales collateral, social media content, digital ads, landing pages, and internal training materials. Streamlined production workflows by implementing scalable templates and digital request forms. Oversaw all creative output and guided junior designers to maintain high standards, ensuring consistent service for 160+ realtors. Collaborated with stakeholders to evolve brand materials and develop custom pricing systems for marketing services.
Graphic Designer, Marketing at Engel & Völkers Vancouver
June 1, 2023 - July 15, 2025
Produced print and digital assets including brochures, postcards, social media visuals, and video clips. Designed branded presentation materials and internal communication pieces. Coordinated directly with external printers and vendors to ensure quality and timely delivery. Created visual data assets such as graphs, charts, and tables for multiple departments.
Marketing Manager at DVC Ventures - Vancouver Gun Range
April 1, 2022 - July 15, 2025
Managed a full rebrand project including new logo, colour system, and website redesign. Produced marketing materials and social content for campaigns and special events. Planned and designed e-newsletters to maintain consistent audience engagement. Shot, edited, and organized photo/video content for promotional use.
Senior Graphic Designer at CAFAM Pharmacies
April 1, 2021 - July 15, 2025
Developed creative concepts and campaign visuals for BTL and product ads. Designed both print and digital collateral aligned with pharmaceutical branding. Built executive-level presentations for the Head of Marketing.
Marketing Director at CI Conindex
April 1, 2020 - July 15, 2025
Led end-to-end marketing plans for quarterly apparel collections. Directed 360° campaigns across web, print, and retail environments. Approved catalogue designs and maintained messaging alignment across channels. Created visual and written materials for internal communications, supporting team alignment and engagement.

Education

Master’s Degree at EUDE Business School (Spain)
January 1, 2017 - December 31, 2018
Bachelor’s Degree at Universidad Pontificia Bolivariana (Colombia)
January 1, 2008 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Retail, Media & Entertainment