Tatiana Botero
Hi, I'm Tatiana Botero, a multidisciplinary designer with over 7 years of experience leading marketing and visual design initiatives across real estate, fashion retail, and entertainment.
About
Hi, I’m Tatiana Botero, a multidisciplinary designer with over 7 years of experience leading marketing and visual design initiatives across real estate, fashion retail, and entertainment. I specialize in translating brand strategies into compelling marketing campaigns, social media visuals, landing pages, and sales enablement materials. I enjoy collaborating cross-functionally with product, sales, and marketing teams to create scalable design systems and templates.
I’m a fast-paced, detail-oriented, and resourceful professional with a strong eye for typography, layout, and systems thinking. Over the years, I’ve had the opportunity to lead creative teams, produce both print and digital assets, and work closely with stakeholders and vendors to maintain brand consistency and deliver quality work on time.
- 6 years' experience
- Joined July 2025
Skills· 16
Languages
- EnglishAdvanced
- Spanish; CastilianFluent
Industry experience
- Real Estate & Construction
- Retail
- Media & Entertainment
Work experience· 5 roles
Produced print and digital assets including brochures, postcards, social media visuals, and video clips. Designed branded presentation materials and internal communication pieces. Coordinated directly with external printers and vendors to ensure quality and timely delivery. Created visual data assets such as graphs, charts, and tables for multiple departments.
Lead visual communication across four brokerage locations, ensuring brand integrity and consistency. Designed sales collateral, social media content, digital ads, landing pages, and internal training materials. Streamlined production workflows by implementing scalable templates and digital request forms. Oversaw all creative output and guided junior designers to maintain high standards, ensuring consistent service for 160+ realtors. Collaborated with stakeholders to evolve brand materials and develop custom pricing systems for marketing services.
Managed a full rebrand project including new logo, colour system, and website redesign. Produced marketing materials and social content for campaigns and special events. Planned and designed e-newsletters to maintain consistent audience engagement. Shot, edited, and organized photo/video content for promotional use.
Education
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