Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Fernanda Alvarez, a Mexican-American creative strategist and experiential producer with over 15 years of experience transforming brands into meaningful cultural experiences. Whether it's producing viral fashion campaigns or intimate VIP events, I believe that culture is strategy and that emotion drives engagement. I thrive on designing moments that deeply connect brands with their communities. I love blending my bicultural perspective with storytelling and flawless execution to create purposeful, beautiful experiences. From advising on food equity initiatives to curating brand activations for global companies, I'm passionate about bridging cultures and making every project a meaningful celebration of diversity and connection.…I'm Fernanda Alvarez, a Mexican-American creative strategist and experiential producer with over 15 years of experience transforming brands into meaningful cultural experiences. Whether it's producing viral fashion campaigns or intimate VIP events, I believe that culture is strategy and that emotion drives engagement. I thrive on designing moments that deeply connect brands with their communities. I love blending my bicultural perspective with storytelling and flawless execution to create purposeful, beautiful experiences. From advising on food equity initiatives to curating brand activations for global companies, I'm passionate about bridging cultures and making every project a meaningful celebration of diversity and connection.

Fernanda Alvarez

Creative Producer, Creative Director, Brand Strategist, +2





I'm Fernanda Alvarez, a Mexican-American creative strategist and experiential producer with over 15 years of experience transforming brands into meaningful cultural experiences. Whether it's producing viral fashion campaigns or intimate VIP events, I believe that culture is strategy and that emotion drives engagement. I thrive on designing moments that deeply connect brands with their communities. I love blending my bicultural perspective with storytelling and flawless execution to create purposeful, beautiful experiences. From advising on food equity initiatives to curating brand activations for global companies, I'm passionate about bridging cultures and making every project a meaningful celebration of diversity and connection.…I'm Fernanda Alvarez, a Mexican-American creative strategist and experiential producer with over 15 years of experience transforming brands into meaningful cultural experiences. Whether it's producing viral fashion campaigns or intimate VIP events, I believe that culture is strategy and that emotion drives engagement. I thrive on designing moments that deeply connect brands with their communities. I love blending my bicultural perspective with storytelling and flawless execution to create purposeful, beautiful experiences. From advising on food equity initiatives to curating brand activations for global companies, I'm passionate about bridging cultures and making every project a meaningful celebration of diversity and connection.

Available to hire

I’m Fernanda Alvarez, a Mexican-American creative strategist and experiential producer with over 15 years of experience transforming brands into meaningful cultural experiences. Whether it’s producing viral fashion campaigns or intimate VIP events, I believe that culture is strategy and that emotion drives engagement. I thrive on designing moments that deeply connect brands with their communities.

I love blending my bicultural perspective with storytelling and flawless execution to create purposeful, beautiful experiences. From advising on food equity initiatives to curating brand activations for global companies, I’m passionate about bridging cultures and making every project a meaningful celebration of diversity and connection.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Creative Producer at Airbnb

January 1, 2025 - Present

Selected as creative talent for Airbnb's Summer 2025 campaign. Developed, produced, and directed an original photo shoot with proprietary recipes, visual styling, and complete creative direction. Represented Airbnb's values of community, aesthetics, and conscious eating across media and digital platforms. Showcased vibrant, vegan, and purpose-driven culinary content aligned with brand ethos. Currently a service provider for Airbnb as a private chef in Mexico City.

PR & Brand Experience Director at Epic Happenings

January 1, 2024 - Present

Designed 20+ multisensory experiences with VIP attention, collaborating with lifestyle brands like American Express and Billie Ellish. Secured strategic partnerships with companies in the U.S. and Mexico for high-profile events in Mexico City. Produced experiential campaigns for product launches and cultural activations like the plant-based brand GUD. Led media strategy and talent management for international events.

Founder & Creative Director at La Funky Mexicana

December 31, 2024 - July 15, 2025

Achieved international media visibility on Today Show, Univision, and international press with unique visual strategy. Reached international sales in U.S., Europe, and Mexico via social media strategies. Organized 10+ pop-ups in galleries, fairs, and cultural spaces with complete brand curation, such as This Is Latin America in New York and We All Grow Latina in Palm Springs, California. Built purpose-driven design brand focused on sustainability, cultural pride, and visual identity.

Director of Communications & PR at Manna Life Food

December 31, 2020 - July 15, 2025

Oversaw brand positioning and press outreach across South Florida wellness market. Led plant-based brand collaborations and wellness-focused initiatives. Developed bilingual media strategies with strong cultural alignment and community impact. Created the Eat Mas Plantas movement.

Brand Consultant & Culinary Producer at La Healthy Mexicana, LLC

December 31, 2020 - July 15, 2025

Represented brand on Univision and Telemundo as culinary ambassador and cultural spokesperson. Produced experiential activations for Facebook, Spotify, Google, MetLife, Hispanic Kitchen, American Heart Association, Hispanizice, Tabasco, Barilla, Cozymeal, and others. Served as advisor to Miami-Dade Mayor on health and food equity initiatives. Developed community-focused programs reaching 20,000+ Latino families. Received recognition from Facebook Communities in Chicago, Illinois for building the most active and engaging wellness community “Conscious Living by La Healthy Mexicana.”

Founder & Creative Director – Events at Gourmet Catering & Events

December 31, 2014 - July 15, 2025

Pioneered boutique catering and high-end experience design for Porsche, Louis Vuitton, and American Express. Oversaw end-to-end production, logistics, and creative storytelling for luxury brand activations. Established reputation for cultural sensitivity and premium execution in Mexico's luxury market.

PR Account Executive at Béard PR Agency

December 31, 2009 - July 15, 2025

Coordinated PR campaigns and brand activations for California Wines in Mexican market. Produced editorial content for Travel + Leisure and Periódico Reforma. Built trusted network with tastemakers, media, and luxury hotel concierges.