Available to hire
Hello, I’m Siddhi Durve, a Product Designer with 4+ years of experience creating user-centric, accessible, and scalable digital solutions for mobile and web. I specialize in UX/UI design, interaction design, and design systems, with hands-on expertise in Figma, Adobe XD, HTML, CSS, and JavaScript. My work blends research-driven insights with pragmatic execution to deliver delightful and inclusive experiences.
I’ve partnered with cross-functional teams at Kroger, Tata Consultancy Services, and Iauro Systems to ship impactful features—reducing cart abandonment, boosting coupon usage, and cutting handoff errors. I’m passionate about inclusive design, continuous improvement, and turning complex problems into clear, scalable design systems and products.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Product Designer at Kroger
January 1, 2024 - PresentDesigned and launched intuitive product features for customer-facing mobile and web platforms, improving user satisfaction scores by 22%. Collaborated cross-functionally to support multiple product releases across loyalty and checkout flows. Conducted user research with over 40 shoppers resulting in an 18% reduction in cart abandonment. Developed high-fidelity prototypes in Figma, accelerating stakeholder alignment and reducing design iteration time by 30%. Partnered with data analysts to improve coupon redemption rates by 25%, contributed to design system improvements reducing handoff errors by 35%, and led a design sprint that influenced future personalization feature roadmaps.
Product Designer at Kroger
January 1, 2024 - PresentDesigned and launched intuitive product features for customer-facing mobile and web platforms, improving user satisfaction scores by 22% based on post-release surveys. Collaborated with cross-functional teams including engineering, marketing, and customer support to support 5+ product releases across loyalty and checkout flows. Conducted usability testing and interviews with over 40 shoppers, reducing cart abandonment by 18%. Built high-fidelity prototypes using Figma, accelerating stakeholder alignment and reducing design iteration time by 30%. Partnered with data analysts to increase digital coupon redemption by 25%. Contributed to the design system by documenting reusable components, cutting developer handoff errors by 35%. Spearheaded a design sprint for next-gen personalization features with a concept-to-prototype turnaround of under 5 days.
User Experience Designer at Tata Consultancy Services Limited
July 1, 2022 - August 22, 2025Redesigned the DigiGov HRMS dashboard reducing payroll errors by 30% and saving 10+ hours weekly. Created 70+ wireframes and prototypes enhancing system usability. Implemented a self-service HR portal reducing support costs by 20% and improving operational efficiency. Led UI rebranding of Byzzer platform to increase navigation efficiency by 30% and user satisfaction by 25%. Conducted extensive user research and automated reporting workflows, reducing manual reporting time by 40%.
User Experience Designer at Tata Consultancy Services Limited
July 1, 2022 - July 15, 2025Redesigned the DigiGov HRMS dashboard with HR and payroll teams, leading to a 30% reduction in payroll errors and saving over 10 hours weekly on manual corrections. Created over 70 wireframes, prototypes, and dashboards in Figma, enhancing system usability and streamlining workflows. Implemented a self-service HR portal that reduced support costs by 20% and enabled 80% employee self-resolution. Led UI rebranding of the Byzzer platform, improving navigation efficiency by 30% and increasing user satisfaction by 25%. Conducted user research with 50+ stakeholders to guide design decisions and optimize experiences. Automated recurring report generation, reducing manual reporting time by 40%.
User Experience Designer at Tata Consultancy Services Limited
November 1, 2020 - July 1, 2022Redesigned the DigiGov HRMS dashboard, leading to a 30% reduction in payroll errors and saving 10+ hours per week on manual corrections. Created over 70 wireframes, prototypes, and interactive dashboards in Figma to support cross-functional development teams, significantly enhancing system usability. Implemented a self-service HR portal, partnering with internal stakeholders to reduce support costs by 20% and enable 80% of employees to resolve HR queries independently, improving operational efficiency. Led the UI rebranding of the Byzzer platform (NielsenIQ), collaborating with design and product teams to enhance navigation efficiency by 30% and increase user satisfaction scores by 25%. Conducted user research sessions with 50+ stakeholders, synthesizing insights to guide design decisions and optimize user experience across key digital touchpoints. Automated recurring report generation workflows, reducing manual reporting time by 40% and accelerating data-driven decision-making for bus
UX/UI Designer at Iauro Systems Pvt. Ltd.
October 1, 2020 - August 22, 2025Redesigned the user interface for a food delivery app increasing user engagement by 20% and daily active users by 15%. Created intuitive workflows for a parking app improving task completion rates by 25% and reducing drop-off by 18%. Developed a scalable design system for a dating platform increasing development efficiency by 30%. Conducted workshops that boosted design team productivity and consistency by 20%.
UX/UI Designer at Iauro Systems Pvt. Ltd.
October 1, 2020 - July 15, 2025Redesigned the food delivery app interface, boosting user engagement by 20% and daily active users by 15% through collaborative design thinking. Developed an intuitive workflow for a parking app that improved task completion rates by 25% and reduced user drop-off by 18%. Built and implemented a scalable design system for a dating platform, increasing development efficiency by 30% and reducing handoff errors. Facilitated workshops on Figma, UI guidelines, and design thinking, mentoring junior designers and enhancing design team productivity by 20%.
UX/UI Designer at Iauro Systems Pvt. Ltd.
December 1, 2019 - October 1, 2020Redesigned the end-to-end user interface for a food delivery app, applying design thinking principles in collaboration with cross-functional teams, resulting in a 20% increase in user engagement and a 15% boost in daily active users. Created an intuitive workflow for a parking app by conducting user research and prototyping sessions, which improved task completion rates by 25% and reduced user drop-off by 18%, enhancing overall app usability. Built and implemented a scalable design system for a dating platform, aligning closely with developers and product managers to increase development efficiency by 30% and minimize design-to-development handoff errors. Facilitated interactive workshops on Figma, UI guidelines, and design thinking, mentoring junior designers and collaborating with product teams to boost design team productivity by 20% and improve consistency across projects.
Education
Master of Science at University of Michigan
January 1, 2023 - April 1, 2024Bachelor of Design at MIT Institute of Design
January 1, 2020 - July 1, 2020Master of Science, Human-Centered Design and Engineering at University of Michigan
September 1, 2022 - April 1, 2024Bachelor of Design, Product Design at MIT Institute of Design
July 1, 2017 - July 1, 2020Master of Science in Human-Centered Design and Engineering at University of Michigan
April 1, 2024 - February 3, 2026Bachelor of Design, Product Design at MIT Institute of Design
July 1, 2020 - February 3, 2026Master of Science at University of Michigan
January 11, 2030 - April 1, 2024Bachelor of Design at MIT Institute of Design
January 11, 2030 - July 1, 2020Master of Science, Human-Centered Design and Engineering at University of Michigan
April 1, 2024 - February 11, 2026Bachelor of Design, Product Design at MIT Institute of Design
January 11, 2030 - July 1, 2020Master of Science at University of Michigan
January 11, 2030 - April 1, 2024Bachelor of Design at MIT Institute of Design
January 11, 2030 - July 1, 2020Master of Science at University of Michigan
January 11, 2030 - April 1, 2024Bachelor of Design at MIT Institute of Design
January 11, 2030 - July 1, 2020Master of Science, Human-Centered Design and Engineering at University of Michigan
January 11, 2030 - April 1, 2024Bachelor of Design, Product Design at MIT Institute of Design
January 11, 2030 - July 1, 2020Master of Science at University of Michigan
January 11, 2030 - April 1, 2024Bachelor of Design at MIT Institute of Design
January 11, 2030 - July 1, 2020Master of Science, Human-Centered Design and Engineering at University of Michigan
January 11, 2030 - April 1, 2024Bachelor of Design, Product Design at MIT Institute of Design
January 11, 2030 - July 1, 2020Qualifications
Industry Experience
Retail, Software & Internet, Professional Services, Government, Transportation & Logistics, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Product Designer
We have the best product designer experts on Twine. Hire a product designer in Dearborn today.