Available to hire
I am a professional media practitioner with over a decade of experience in creating engaging content across education and digital media. Since 2011, I have specialized in e-learning content production, leveraging my skills in video production and social media management to lead projects that inspire and educate.
As a team leader and content producer, I enjoy collaborating with creative professionals to produce high-quality digital marketing materials and educational programs. I am passionate about using new media platforms like YouTube, Facebook, and Instagram to reach wider audiences and shape the future of digital education.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Malay
Fluent
English
Advanced
Work Experience
Senior Content Producer at SimplyIslam.sg
May 1, 2019 - PresentResponsible for producing e-learning content, digital marketing materials, educational content, and events such as concerts and charity programs. Worked closely with SimplyIslam's core businesses including SimplyIslam.sg, SimplyIslam PreSchool, SimplyIslam Academy, and Digital Rabita. Oversaw all aspects of content production from script writing and talent management to budgeting and post-production. Collaborated with writers, designers, and videographers to create high-quality content and managed social media content for platforms including Instagram, Facebook, TikTok, and YouTube. Kept up with the latest trends in e-learning, social media, and digital marketing while ensuring content alignment with brand identity and enhancing the organization's marketing strategy.
Content Producer at Classruum Technologies
April 30, 2019 - July 15, 2025Created visually compelling video content including editing, animation, and green screen techniques. Served as a content writer for education videos. Managed the company’s social media presence on Instagram and Facebook by creating and curating content and implementing social media marketing strategies. Involved in marketing and business development by planning budgets, writing proposals, and acting as a content consultant. Oversaw IT and web development projects such as Classruum.com and Brainbox to ensure smooth user experience. Managed projects for clients including Digi, Johor Corporation, Kulim Malaysia, and government education departments.
Content Consultant (freelance) at Blasthink.my
October 31, 2018 - July 15, 2025Created compelling social media content including copywriting, graphics, motion graphics, video editing, and shooting. Acted as team leader and mentor to content creators to enhance their skills. Collaborated with marketing teams to execute successful campaigns and drive business growth.
Social Media Manager (freelance) at Protalitis Resources Sdn. Bhd
August 31, 2016 - July 15, 2025Led creation and execution of a comprehensive social media strategy for Kaw Kaw Burger brand across Instagram, Facebook, and Twitter. Crafted engaging content that increased audience engagement and brand awareness. Managed visual identity and branding across platforms. Utilized skills in graphic design, copywriting, photography, and videography for product launches and promotional campaigns in a fast-paced dynamic role.
Assistant Media Manager at Astro Arena
May 31, 2016 - July 15, 2025Managed team lead roles including data management, content management, data logging, content preservation, TV program scheduling, and quality assurance editing. Provided support to other departments to align with company vision. Assisted in program content production and collaborated on projects with KRU studios, Astro SuperSport, government bodies, and professional sports associations.
Promotion Executive at Times Guide Sdn Bhd
May 31, 2011 - July 15, 2025Developed promotional marketing campaign ideas and planned and executed client events. Managed client acquisition and retention, prepared campaign reports, delivered motivational and career talks for students, and provided education advisory services at afterschool.my.
Video Editor at Rumah Karya Citra
March 31, 2010 - July 15, 2025Edited video content for local TV drama, documentaries, and magazine shows.
Senior Content Producer at SimplyIslam.sg
May 1, 2019 - PresentResponsible for producing e-learning content, digital marketing materials, educational content, and events such as concerts and charity programs. Works closely with SimplyIslam's core businesses including SimplyIslam.sg, SimplyIslam PreSchool, SimplyIslam Academy, and Digital Rabita. Oversees all aspects of content production from script writing and talent management to budgeting and post-production. Collaborates with writers, designers, and videographers to create high-quality content, and manages social media content across Instagram, Facebook, TikTok, and YouTube. Provides expert guidance to enhance the organization’s marketing strategy and represents SimplyIslam Academy to stakeholders and the community.
Content Producer at Classruum Technologies
April 30, 2019 - July 15, 2025Created visually compelling video content including editing, animation, and green screen techniques. Served as a content writer for educational videos, managed the company’s social media presence, and implemented social media marketing strategies. Worked on marketing and business development including budgeting, proposals, and agency management. Oversaw IT and web development, producing concept mock-ups and conducting user experience testing. Managed projects for clients such as Digi, Johor Corporation, Kulim Malaysia Sdn Bhd, Yayasan Johor Bahru, and Jabatan Pendidikan Negeri.
Content Consultant (freelance) at Blasthink.my
October 31, 2018 - July 15, 2025Created compelling content for social media platforms including copywriting, graphics, motion graphics, video editing, and shooting. Acted as team leader and mentor for other content creators and collaborated with marketing team to execute successful campaigns and drive business growth.
Social Media Manager (freelance) at Protalitis Resources Sdn. Bhd
August 31, 2016 - July 15, 2025Led social media strategy and content creation for Kaw Kaw Burger across platforms including Instagram, Facebook, and Twitter. Developed product branding, managed company presence across social channels, and executed marketing campaigns to increase brand awareness and drive sales. Applied creative and technical skills such as graphic design, copywriting, photography, and videography in a fast-paced environment.
Assistant Media Manager at Astro Arena
May 31, 2016 - July 15, 2025Managed team activities including data management, content management, data logging, content preservation, and TV program scheduling. Performed quality assurance on edited digital content and assisted in producing program ideas. Provided support to various Astro departments and worked with clients such as KRU studios, Astro SuperSport, Kementerian Belia & Sukan, Malaysia Football Association, and VVIPs.
Promotion Executive at Times Guide Sdn Bhd
May 31, 2011 - July 15, 2025Developed promotional marketing campaign ideas and planned and executed client events. Sourced new and maintained existing clients, prepared post-campaign reports, delivered motivational and career talks to students, and served as an education adviser at afterschool.my. Utilized skills in public speaking, event management, graphic design, copywriting, photography, and videography.
Video Editor at Rumah Karya Citra
March 31, 2010 - July 15, 2025Edited video content for local TV drama, documentary, and magazine shows.
Education
Diploma at Malaysia Institute of Integrative Media (MIIM)
January 1, 2006 - December 31, 2009High School Diploma at Sekolah menengah taman tasik taiping
January 1, 1999 - December 31, 2003Diploma at Malaysia Institute of Integrative Media (MIIM)
January 1, 2006 - December 31, 2009High School Diploma at Sekolah menengah taman tasik taiping
January 1, 1999 - December 31, 2003Qualifications
Industry Experience
Education, Media & Entertainment, Non-Profit Organization, Government, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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