Hi, I'm Cosimo Crupi, a passionate Digital Marketing Specialist with over 8 years of experience helping brands grow through creative and data-driven strategies. I specialize in SEO, content creation, and audience engagement across multiple digital platforms, always aiming to boost organic traffic and brand visibility. I love leveraging tools like Google Analytics, WordPress, and Adobe Photoshop to optimize marketing campaigns and deliver measurable results. I'm excited to take on new leadership roles where I can continue to learn, lead, and make a strategic impact while driving business success.

Cosimo Crupi

Hi, I'm Cosimo Crupi, a passionate Digital Marketing Specialist with over 8 years of experience helping brands grow through creative and data-driven strategies. I specialize in SEO, content creation, and audience engagement across multiple digital platforms, always aiming to boost organic traffic and brand visibility. I love leveraging tools like Google Analytics, WordPress, and Adobe Photoshop to optimize marketing campaigns and deliver measurable results. I'm excited to take on new leadership roles where I can continue to learn, lead, and make a strategic impact while driving business success.

Available to hire

Hi, I’m Cosimo Crupi, a passionate Digital Marketing Specialist with over 8 years of experience helping brands grow through creative and data-driven strategies. I specialize in SEO, content creation, and audience engagement across multiple digital platforms, always aiming to boost organic traffic and brand visibility.

I love leveraging tools like Google Analytics, WordPress, and Adobe Photoshop to optimize marketing campaigns and deliver measurable results. I’m excited to take on new leadership roles where I can continue to learn, lead, and make a strategic impact while driving business success.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner

Language

English
Fluent

Work Experience

Freelance Digital Marketing Specialist
January 1, 2021 - Present
Increased organic traffic by 150% within 12 months for finance and marketing blogs through SEO-driven content and backlink strategies. Grew YouTube channel to 2,500+ subscribers and achieved a 50% increase in engagement rate by optimizing video content for audience retention and search visibility. Generated a 200% boost in blog conversion rates by implementing strategic CTA placements and refining user experience. Secured a 3x increase in lead generation for a small business client by launching a high-performing email marketing funnel. Analyzed social media trends and tools to optimize digital strategies, driving impactful results across multiple channels.
Brand Ambassador at Mosaic Sales Solutions
May 1, 2023 - Present
Increased product sales by 30% through strategic customer engagement and hands-on product demonstrations. Boosted brand awareness by 50% by executing engaging in-store activations and promotional events. Achieved a 25% higher conversion rate than the average ambassador by leveraging relationship-building techniques and personalized recommendations. Drove a 40% increase in customer participation in brand surveys, providing valuable consumer insights for future marketing strategies. Exceeded daily and weekly sales targets by up to 20%, consistently outperforming team benchmarks. Led promotional campaigns that generated a 35% uplift in foot traffic. Enhanced brand loyalty leading to a 15% increase in returning customers. Managed and optimized product sampling campaigns ensuring 90% distribution efficiency.
Content Writer/SEO Specialist (Contract) at AYD Internet marketing
May 31, 2024 - July 15, 2025
Enhanced site engagement by 25% through detailed keyword research and SEO-optimized content. Boosted brand visibility and engagement by 35% via a tailored LinkedIn content strategy. Spearheaded website content creation using SEO best practices, significantly increasing organic traffic by 15% over three months. Strengthened industry authority by analyzing marketing trends and creating high-impact content. Amplified blog content visibility and engagement with on-page SEO strategies. Designed a dynamic LinkedIn social media strategy integrating diverse content formats.
Marketing Coordinator at Lakeside Garden Gallery
January 31, 2025 - July 15, 2025
Increased foot traffic by 65% through a strategic four-month 40th-anniversary marketing campaign integrating digital promotions and in-house events. Expanded revenue by 25% over two years by designing and launching a high-performing e-commerce site. Optimized website performance through regular site audits and SEO improvements. Analyzed analytics to identify and address underrepresented population segments. Developed impactful digital content strategies aligned with corporate initiatives. Boosted sales by 25% with a targeted re-targeting campaign. Created effective in-house promotional materials.
Freelance Digital Marketing Specialist
January 1, 2021 - Present
Increased organic traffic by 150% within 12 months through SEO-driven content and backlink strategies for finance and marketing blogs. Grew a YouTube channel to over 2,500 subscribers with a 50% engagement increase by optimizing video content. Implemented strategic CTA placements and refined user experience to boost blog conversion rates by 200%. Established a high-performing email marketing funnel resulting in a 3x increase in lead generation for a small business. Analyzed social media trends to optimize digital strategies across multiple channels.
Brand Ambassador at Mosaic Sales Solutions
May 1, 2023 - Present
Increased product sales by 30% through strategic customer engagement and hands-on product demonstrations. Boosted brand awareness by 50% via engaging in-store activations and promotional events. Achieved a conversion rate 25% higher than average by leveraging relationship-building techniques. Drove a 40% rise in customer participation in brand surveys to provide valuable consumer insights. Consistently exceeded sales targets by up to 20%, led promotional campaigns increasing foot traffic by 35%, enhanced brand loyalty leading to a 15% increase in returning customers, and managed product sampling campaigns with 90% efficiency.
Content Writer/SEO Specialist (Contract) at AYD Internet marketing
May 31, 2024 - July 15, 2025
Enhanced site engagement by 25% through detailed keyword research and SEO-optimized content creation. Increased brand visibility and engagement by 35% via a tailored LinkedIn content strategy. Spearheaded website content creation using SEO best practices to boost organic traffic by 15% over three months. Strengthened industry authority by analyzing marketing trends and producing relevant high-impact content. Amplified blog visibility and engagement with keyword research and on-page SEO. Designed a dynamic LinkedIn social media strategy integrating diverse content formats for amplified audience interaction.
Marketing Coordinator at Lakeside Garden Gallery
January 31, 2025 - July 15, 2025
Increased foot traffic by 65% through a strategic 40th-anniversary marketing campaign integrating digital promotions and events. Expanded revenue by 25% in two years by designing and launching an e-commerce site. Optimized website performance with regular audits and SEO improvements. Enhanced marketing effectiveness by analyzing analytics and generating reports focusing on underrepresented segments. Created impactful digital content aligned with corporate initiatives, boosted sales by 25% via retargeting campaigns, and developed in-house promotional materials that communicated campaign messages effectively.

Education

Advanced Marketing, Business Administration - Marketing at Sheridan College
January 1, 2015 - December 31, 2016
Bachelor of Commerce at Athabasca University
January 1, 2010 - December 31, 2014
Advanced Marketing, Business Administration - Marketing at Sheridan College Mississauga, ON
January 1, 2015 - December 31, 2015
Bachelor of Commerce at Athabasca University
January 1, 2012 - December 31, 2016

Qualifications

Email Marketing Certificate
January 1, 2024 - December 31, 2024
SEO Certificate
January 1, 2024 - December 31, 2024
Communications in the Workplace
January 1, 2022 - December 31, 2022
JHSC-Joint Health & Safety Certification
January 1, 2022 - December 31, 2022
Smart-Serve Certificate
January 1, 2022 - December 31, 2022
Microsoft Office Certificate
January 1, 2018 - December 31, 2018
Instagram Marketing Certificate
January 1, 2018 - December 31, 2018
Email Marketing Certificate
January 1, 2024 - December 31, 2024
SEO Certificate
January 1, 2024 - December 31, 2024
Communications in the Workplace
January 1, 2022 - December 31, 2022
JHSC-Joint Health & Safety Certification
January 1, 2022 - December 31, 2022
Smart-Serve Certificate
January 1, 2022 - December 31, 2022
Microsoft Office Certificate
January 1, 2018 - December 31, 2018
Instagram Marketing Certificate
January 1, 2018 - December 31, 2018

Industry Experience

Retail, Financial Services, Professional Services, Software & Internet, Media & Entertainment