Hello! I’ve worked as a graphic designer and illustrator for 9 years before expanding into UX/UI design. For the past 3 years, I’ve been freelancing as a web designer, delivering full-cycle projects for private clients and companies. I help shape client visions, execute technical tasks, develop strategies, and bring ideas to life through bold, visually striking, and refined designs. My work has elevated brands, boosted sales, and attracted diverse audiences across age groups and interests. My foundation is deep research, clear communication, creativity, and solid technical skills that guide my process. Outside of work, I’m passionate about photography, music, art, and I’m a self-taught multi-instrumentalist.

Anastasiia Lytvynenko

Hello! I’ve worked as a graphic designer and illustrator for 9 years before expanding into UX/UI design. For the past 3 years, I’ve been freelancing as a web designer, delivering full-cycle projects for private clients and companies. I help shape client visions, execute technical tasks, develop strategies, and bring ideas to life through bold, visually striking, and refined designs. My work has elevated brands, boosted sales, and attracted diverse audiences across age groups and interests. My foundation is deep research, clear communication, creativity, and solid technical skills that guide my process. Outside of work, I’m passionate about photography, music, art, and I’m a self-taught multi-instrumentalist.

Available to hire

Hello! I’ve worked as a graphic designer and illustrator for 9 years before expanding into UX/UI design. For the past 3 years, I’ve been freelancing as a web designer, delivering full-cycle projects for private clients and companies. I help shape client visions, execute technical tasks, develop strategies, and bring ideas to life through bold, visually striking, and refined designs.

My work has elevated brands, boosted sales, and attracted diverse audiences across age groups and interests. My foundation is deep research, clear communication, creativity, and solid technical skills that guide my process. Outside of work, I’m passionate about photography, music, art, and I’m a self-taught multi-instrumentalist.

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Language

English
Advanced
Ukrainian
Advanced
Russian
Advanced

Work Experience

Freelance UX/UI Designer at Upwork
January 1, 2022 - Present
Leading UX/UI design projects for international clients, delivering intuitive and visually engaging digital experiences that drove user engagement and increased conversions. Collaborated across time zones with global teams, turning complex ideas into clear design solutions through strong communication and strategic thinking. Helped businesses grow their audiences by executing user-centered design strategies that aligned brand goals with measurable outcomes. Created wireframes and prototypes for responsive desktop and mobile platforms, validating design decisions through moderated usability testing and studies.
Freelance Graphic Designer and Illustrator at Upwork
December 31, 2021 - July 15, 2025
Created original illustrations and portrait artwork that brought stories and ideas to life across both digital and print projects. Designed logos and built branding identities that feel unique and truly reflect each client’s personality. Established clear, easy-to-follow brand guidelines that streamlined creative processes for in-house and external teams. Successfully managed multiple projects simultaneously, meeting tight deadlines without compromising design quality.
Graphic Designer and Illustrator at FitCurves (Curves International)
March 31, 2016 - July 15, 2025
Designed vibrant and motivating visuals that aligned with Curves’ health and wellness brand, enhancing member engagement across digital and print channels. Collaborated with marketing and product teams to deliver on-brand creative solutions that supported membership growth and retention. Developed cohesive brand assets and guidelines to maintain consistency across multiple marketing campaigns and international markets.

Education

Bachelor's Degree at Sumy State University
January 1, 2014 - December 31, 2017
High School Diploma at M. H. Lysenko School of Art
January 1, 2004 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other