Available to hire
I am a highly experienced and motivated Content and Social Media Manager with over four years of experience in content and social media marketing. I specialize in crafting thought leadership content and short-form video that drives meaningful engagement and community growth.
I’ve led campaigns across multiple brands, built SEO-driven blogs and newsletters, monetized social audiences, and collaborated with designers and writers to deliver high-impact content. I’m passionate about turning data into creative strategies and helping brands connect with their audiences online.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Content and Engagement Lead at One Network Wellington Live
April 1, 2025 - PresentGenerated 80% reach in a single day, outperforming mainstream national media using 100% organic methods. Led and scaled 21+ stories per week across multiple brands, consistently hitting targets for impressions, comments, and shares. Oversaw content for sub-brands SouthProud and ExploreLocalNZ, using ONWL’s voice and extending national reach beyond Wellington by 60%.
Social Media Strategist at Chanja Datti Recycling Co
October 1, 2024 - PresentDeveloped strategies for growing audience engagement across Instagram, Facebook, and X by 30%. Created and managed campaigns to increase content reach and visibility, driving traffic to the website by 40%. Improved post engagement time by 20% through A/B testing and insights. Collaborated cross-functionally with designers in writing blog articles, newsletters, video scripts, and reels, achieving a 70% increase in reach.
Social Media & Content Lead at Hagmus Tech
October 31, 2024 - July 15, 2025Monetized social media audiences through ads, affiliate marketing, and sponsored posts. Increased YouTube views and Instagram engagement by 80% by creating high-performing content. Supported executive content strategy by translating founder insights into weekly reels, articles, and quote cards, growing founder’s personal LinkedIn audience by 25% in 2 months.
Marketing & Content Manager at BoxNpick
February 29, 2024 - July 15, 2025Developed and implemented marketing campaigns across digital platforms to drive brand awareness and engagement by 70%. Delivered a 3-month content calendar for three different brands, improving workflow by 40%. Organized hybrid community events that boosted engagement by 50% and grew online brand interactions by 35%. Created, edited, and produced compelling content including social media posts, blog articles, newsletters, captions, and video scripts by 80%.
Social Media Coordinator at Waste Africa
March 31, 2022 - July 15, 2025Created and implemented content calendars for social media platforms, boosting engagement by 90%. Worked on animated explainer videos for WREI and Cash4Trash initiatives, driving awareness by 70% and engagement for the initiatives. Assisted in data analysis to understand audience behavior and adjust strategies to increase content impact. Reduced ad cost-per-click by 28% through effective targeting and content design.
Content and Engagement Lead at One Network Wellington Live
April 1, 2025 - PresentGenerated 80% reach in a single day, outperforming mainstream national media using 100% organic methods. Led and scaled 21+ stories per week across multiple brands, consistently hitting targets for impressions, comments, and shares. Oversaw content for sub-brands SouthProud and ExploreLocalNZ, using ONWL’s voice and extended national reach beyond Wellington by 60%.
Social Media Strategist at Chanja Datti Recycling Co
October 1, 2024 - PresentDeveloped strategies for growing audience engagement across multiple platforms by 30% across Instagram, Facebook, and X. Created and managed campaigns to increase content reach and visibility, driving traffic to the website by 40%. Improved post engagement time by 20% through A/B testing and insights. Collaborated cross-functionally with designers in writing blog articles, newsletters, video scripts, and reels, increasing reach by 70%.
Social Media & Content Lead at Hagmus Tech
October 31, 2024 - July 15, 2025Monetized social media audiences through ads, affiliate marketing, and sponsored posts. Increased YouTube views and Instagram engagement by 80% through high-performing content creation. Supported executive content strategy by translating founder insights into weekly reels, articles, and quote cards, growing the founder’s personal LinkedIn audience by 25% in two months.
Marketing & Content Manager at BoxNpick
February 29, 2024 - July 15, 2025Developed and implemented marketing campaigns across digital platforms to drive brand awareness and engagement by 70%. Delivered a three-month content calendar for three different brands, improving workflow by 40%. Organized hybrid community events that boosted engagement by 50% and grew online brand interactions by 35%. Produced compelling content including social media posts, blog articles, newsletters, captions, and video scripts by 80%.
Social Media Coordinator at Waste Africa
March 31, 2022 - July 15, 2025Created and implemented content calendars for social media platforms, boosting engagement by 90%. Worked on animated explainer videos for WREI and Cash4Trash, driving more awareness by 70% and engagement for the initiative. Assisted in data analysis to understand audience behavior and adjust strategies to increase content impact. Reduced ad cost-per-click by 28% through effective targeting and content design.
Content and Engagement Lead at One Network Wellington Live
April 1, 2025 - PresentGenerated 80% reach in a single day, outperforming mainstream national media using 100% organic methods. Led and scaled 21+ stories per week across multiple brands, consistently hitting targets for impressions, comments, and shares. Oversaw content for sub-brands SouthProud and ExploreLocalNZ, using ONWL’s voice and extending national reach beyond Wellington by 60%.
Social Media Strategist at Chanja Datti Recycling Co
October 1, 2024 - PresentDeveloped strategies for growing audience engagement across Instagram, Facebook, and X by 30%. Created and managed campaigns to increase content reach and visibility, driving traffic to the website by 40%. Improved post engagement time by 20% through A/B testing and insights. Collaborated with designers to create blog articles, newsletters, video scripts, and reels, increasing reach by 70%.
Social Media & Content Lead at Hagmus Tech
October 1, 2024 - July 17, 2025Monetized social media audiences through ads, affiliate marketing, and sponsored posts. Increased YouTube views and Instagram engagement by 80% by creating high-performing content. Supported executive content strategy by translating founder insights into weekly reels, articles, and quote cards, growing founder’s personal LinkedIn audience by 25% in 2 months.
Marketing & Content Manager at BoxNpick
February 29, 2024 - July 17, 2025Developed and implemented marketing campaigns across digital platforms, driving brand awareness and engagement by 70%. Delivered a 3-month content calendar for three brands, improving workflow by 40%. Organized hybrid community events that boosted engagement by 50% and grew online brand interactions by 35%. Created and produced compelling content including social media posts, blog articles, newsletters, captions, and video scripts, improving content output by 80%.
Social Media Coordinator at Waste Africa
March 1, 2022 - July 17, 2025Created and implemented content calendars for social media platforms, boosting engagement by 90%. Worked on animated explainer videos for WREI and Cash4Trash, driving awareness by 70% and increasing initiative engagement. Assisted in data analysis to understand audience behavior and adjusted strategies to improve content impact. Reduced ad cost-per-click by 28% through effective targeting and content design.
Content and Engagement Lead at One Network Wellington Live
April 1, 2025 - PresentLed content generation and engagement for multiple brands, generating 80% reach in a single day using 100% organic methods. Managed and scaled over 21 stories weekly, consistently achieving targets in impressions, comments, and shares. Oversaw content for sub-brands SouthProud and ExploreLocalNZ, increasing national reach by 60% beyond Wellington.
Social Media Strategist at Chanja Datti Recycling Co
October 1, 2024 - PresentDeveloped strategies to grow audience engagement by 30% across Instagram, Facebook, and X. Created and managed campaigns that increased website traffic by 40%. Enhanced post engagement time by 20% through A/B testing and insights. Collaborated cross-functionally with designers to write blog articles, newsletters, and video scripts, increasing reach by 70%.
Social Media & Content Lead at Hagmus Tech
October 1, 2024 - August 5, 2025Monetized social media audiences through advertisements, affiliate marketing, and sponsored posts. Increased YouTube views and Instagram engagement by 80% by creating high-performing content. Supported executive content strategy by translating founder insights into weekly reels, articles, and quote cards, growing the founder’s LinkedIn audience by 25% within two months.
Marketing & Content Manager at BoxNpick
February 28, 2024 - August 5, 2025Developed and implemented marketing campaigns across digital platforms, driving brand awareness and boosting engagement by 70%. Delivered a 3-month content calendar for three brands, improving workflow efficiency by 40%. Organized hybrid community events that increased engagement by 50% and online interactions by 35%. Produced compelling content including social media posts, blog articles, newsletters, captions, and video scripts with an 80% output boost.
Social Media Coordinator at Waste Africa
March 31, 2022 - August 5, 2025Created and implemented content calendars that boosted social media engagement by 90%. Worked on animated explainer videos for initiatives like WREI and Cash4Trash, driving awareness up by 70%. Assisted in data analysis to understand audience behavior, refining strategies to increase content impact. Reduced ad cost-per-click by 28% through effective targeting and content design.
Social Media Marketing Lead at One Network Wellington Live
June 1, 2025 - June 1, 2025Generated 80% reach in a single day, outperforming national media using 100% organic methods. Led and scaled 21+ stories per week across multiple brands, consistently hitting targets for impressions, comments, and shares. Oversaw content for sub-brands using ONWL's voice and extended national reach beyond Wellington by 60%.
Content Strategist at Chanja Datti Recycling Co Nigeria
February 1, 2025 - February 1, 2025Created SEO-driven blog and newsletter campaigns, boosting web traffic by 40% and audience engagement by 30%. Collaborated with designers and writers to produce blogs, video scripts, and community updates, improving reach by 70%. Developed strategies for growing audience engagement across multiple platforms (Instagram, Facebook, X) by 30%.
Social Media & Content Lead at BoxNpick Nigeria
September 1, 2023 - September 1, 2023Monetized social media audiences through ads, affiliate marketing and sponsored posts. Increased YouTube views and Instagram engagement by 80%, and wrote, edited, and produced content, social media posts, and captions by 80%.
Education
Bachelor of Science at Veritas University
January 1, 2016 - December 31, 2020Bachelor of Science at Veritas University
January 1, 2017 - December 31, 2021Bachelor of Science at Veritas University
January 1, 2015 - December 31, 2019Bachelor of Science in Mass Communication at Veritas University
January 11, 2030 - August 5, 2025Bachelor of Science in Mass Communication at Veritas University
January 11, 2030 - November 7, 2025Qualifications
Email Marketing
January 11, 2030 - July 15, 2025Project Management
January 11, 2030 - July 15, 2025Digital Marketing
January 11, 2030 - July 15, 2025Social Media Marketing & Management
January 11, 2030 - July 15, 2025Email Marketing
January 1, 2023 - December 31, 2023Project Management
January 1, 2023 - December 31, 2023Digital Marketing
January 1, 2023 - December 31, 2023Social Media Marketing & Management
January 1, 2023 - December 31, 2023Email Marketing
January 1, 2020 - December 31, 2020Project Management
January 1, 2020 - December 31, 2020Digital Marketing
January 1, 2020 - December 31, 2020Social Media Marketing & Management
January 1, 2020 - December 31, 2020Email Marketing
January 11, 2030 - August 5, 2025Project Management
January 11, 2030 - August 5, 2025Digital Marketing
January 11, 2030 - August 5, 2025Social Media Marketing & Management
January 11, 2030 - August 5, 2025Social Media Management Course
January 11, 2030 - November 7, 2025Digital Marketing Tools & Technologies
January 11, 2030 - November 7, 2025Industry Experience
Media & Entertainment, Non-Profit Organization, Consumer Goods, Retail, Professional Services, Other, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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