Available to hire
I am a Digital Marketing Specialist with over 5 years of experience managing and optimizing digital advertising campaigns across various platforms like Google, Meta, TikTok, Pinterest, and Amazon. I’m passionate about media planning, performance analysis, client relationship management, and strategic development, and I’ve had the pleasure to work with top-tier clients such as L’Oréal and Nintendo.
I thrive on innovation, teamwork, and continuous learning. Keeping up with the latest trends and tools in digital marketing allows me to deliver impactful campaigns that drive results. I am also dedicated to supporting and training junior team members, helping build strong and effective teams.
Experience Level
Language
English
Advanced
Italian
Fluent
Work Experience
ADV Specialist at Kiwi Digital
November 1, 2022 - PresentPlanned and executed full-funnel performance campaigns across Google Ads, Meta Ads, and TikTok Ads. Developed new business acquisition strategies and customer retention plans. Optimized campaigns based on KPIs including ROAS, CPA, and CPL through A/B testing and data-driven decisions. Maintained direct client relationships with high satisfaction. Supervised junior team members and contributed to onboarding and training processes.
Biddable Specialist at GroupM
November 30, 2022 - July 15, 2025Managed daily campaigns for main client L'Oréal Italy on platforms including Google, Meta, TikTok, Pinterest, and Amazon. Defined KPIs and optimized performance focusing on ROAS, CPL, and traffic. Delivered weekly and monthly reports with actionable insights. Built strategic solutions aligned with client goals.
Biddable Specialist at Together
November 30, 2021 - July 15, 2025Developed digital media strategies and cross-channel plans for main clients Nintendo and Control. Planned and optimized campaigns on Google, YouTube, Meta, Pinterest, and TikTok. Served as the direct point of contact for strategic updates and performance reviews.
SEM Assistant at PDR Web Consulting
July 31, 2020 - July 15, 2025Managed Search and Display campaigns. Tracked performance using Google Tag Manager and Analytics. Reported insights using Google Data Studio.
Social Media Manager at Bcommunication
April 30, 2019 - July 15, 2025Social Media Manager collaboration for a short period.
Copywriter at Club Magellano
June 30, 2019 - July 15, 2025Copywriting collaboration.
Copywriter at Bytek Marketing
July 31, 2019 - July 15, 2025Copywriting collaboration.
Copywriter at That's All Trends.com
June 30, 2019 - July 15, 2025Copywriting collaboration.
ADV Specialist at Kiwi Digital
November 1, 2022 - PresentPlanned and executed full-funnel performance campaigns across Google Ads, Meta Ads, and TikTok Ads. Developed new business acquisition strategies and customer retention plans. Optimized campaigns using KPIs such as ROAS, CPA, CPL through A/B testing and data-driven decisions. Maintained direct client relationships with high satisfaction. Supervised junior team members and contributed to onboarding and training processes.
Biddable Specialist at GroupM
November 30, 2022 - July 15, 2025Managed daily campaigns on Google, Meta, TikTok, Pinterest, and Amazon for main client L'Oréal Italy. Defined KPIs and optimized performance metrics such as ROAS, CPL, and traffic. Delivered weekly and monthly reports with actionable insights. Built strategic solutions aligned with client goals.
Biddable Specialist at Together
November 30, 2021 - July 15, 2025Developed digital media strategies and cross-channel plans for main clients Nintendo and Control. Planned and optimized campaigns across Google, YouTube, Meta, Pinterest, and TikTok platforms. Served as direct point of contact for strategic updates and performance reviews.
SEM Assistant at PDR Web Consulting
July 31, 2020 - July 15, 2025Managed Search and Display campaigns, tracked performance using Google Tag Manager and Analytics. Reported insights via Google Data Studio.
Education
Bachelor's Degree at Università degli Studi di Messina
January 1, 2011 - December 31, 2015Master's Degree at LUMSA, Roma
January 1, 2015 - December 31, 2017Master's Degree at LUMSA, Roma
January 1, 2015 - December 31, 2017Bachelor's Degree at Università degli Studi di Messina
January 1, 2011 - December 31, 2015Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Professional Services, Software & Internet
Experience Level
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