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Hi, I'm Larissa Fernandes, a passionate digital marketer with over 7 years of experience in content creation, social media strategy, SEO, and campaign management. I enjoy driving brand visibility and engaging audiences through creative and strategic digital initiatives. I have a hands-on approach and strong communication skills that help me deliver measurable results and foster growth for diverse brands. I thrive on staying current with digital trends and enjoy collaborating with teams and clients to craft tailored content and effective marketing campaigns. Whether it's managing social media channels, optimizing paid advertising, or coordinating events, I bring creativity and dedication to everything I do.…Hi, I'm Larissa Fernandes, a passionate digital marketer with over 7 years of experience in content creation, social media strategy, SEO, and campaign management. I enjoy driving brand visibility and engaging audiences through creative and strategic digital initiatives. I have a hands-on approach and strong communication skills that help me deliver measurable results and foster growth for diverse brands. I thrive on staying current with digital trends and enjoy collaborating with teams and clients to craft tailored content and effective marketing campaigns. Whether it's managing social media channels, optimizing paid advertising, or coordinating events, I bring creativity and dedication to everything I do.

Larissa Fernandes

Digital Marketer, Marketing Strategist, Content Creator, +1

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Hi, I'm Larissa Fernandes, a passionate digital marketer with over 7 years of experience in content creation, social media strategy, SEO, and campaign management. I enjoy driving brand visibility and engaging audiences through creative and strategic digital initiatives. I have a hands-on approach and strong communication skills that help me deliver measurable results and foster growth for diverse brands. I thrive on staying current with digital trends and enjoy collaborating with teams and clients to craft tailored content and effective marketing campaigns. Whether it's managing social media channels, optimizing paid advertising, or coordinating events, I bring creativity and dedication to everything I do.…Hi, I'm Larissa Fernandes, a passionate digital marketer with over 7 years of experience in content creation, social media strategy, SEO, and campaign management. I enjoy driving brand visibility and engaging audiences through creative and strategic digital initiatives. I have a hands-on approach and strong communication skills that help me deliver measurable results and foster growth for diverse brands. I thrive on staying current with digital trends and enjoy collaborating with teams and clients to craft tailored content and effective marketing campaigns. Whether it's managing social media channels, optimizing paid advertising, or coordinating events, I bring creativity and dedication to everything I do.

Available to hire

Hi, I’m Larissa Fernandes, a passionate digital marketer with over 7 years of experience in content creation, social media strategy, SEO, and campaign management. I enjoy driving brand visibility and engaging audiences through creative and strategic digital initiatives. I have a hands-on approach and strong communication skills that help me deliver measurable results and foster growth for diverse brands.

I thrive on staying current with digital trends and enjoy collaborating with teams and clients to craft tailored content and effective marketing campaigns. Whether it’s managing social media channels, optimizing paid advertising, or coordinating events, I bring creativity and dedication to everything I do.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing executive at Geo Design Media

April 1, 2025 - Present

Planned, managed and optimized paid advertising campaigns across platforms including Google Ads and Meta. Created tailored, engaging content for diverse client brands, enhancing visibility and conversion. Conducted keyword research and implemented SEO best practices across websites and blogs. Handled regular posting and community engagement across Instagram, Facebook, and LinkedIn. Led client meetings to discuss strategy, performance updates, and campaign recommendations. Monitored analytics to track campaign performance and provided actionable insights.

Assistant Duty Manager at Premier Inn Wembley Park

March 31, 2025 - July 15, 2025

Managed hotel marketing initiatives during major events (FA Cup, Taylor Swift, Harry Styles), promoting special packages and increasing visibility through digital listings and local outreach. Managed group reservations and bookings, especially for concerts and sports events, ensuring smooth communication and check-in processes. Oversaw front desk operations, including guest check-ins/outs, payments, and resolving booking issues. Maintained accurate admin records (scheduling, shift handovers, guest logs) and supported daily reporting. Assisted with planning themed guest experiences for high-profile events, coordinating with internal teams for smooth execution.

Digital Marketing Intern at Closwap, London

August 31, 2024 - July 15, 2025

Developed social media calendars and implemented growth strategies. Managed Instagram and TikTok channels with creative content and trending strategies. Monitored and maintained brand consistency across all marketing channels and materials. Executed Facebook and Google Ads, optimizing performance and boosting engagement. Created visual content on Canva and CapCut and responded to online engagement in a timely manner.

Digital Marketing Executive at Freelance, India

October 31, 2024 - July 15, 2025

Directed digital strategy for multiple SMEs in sectors like fashion, food, and hospitality. Generated content ideas and utilized tools like Canva, CapCut and InShot to design pictures and videos. Increased brand awareness through consistent content publishing (5–8 posts daily). Created and managed the marketing budget, ensuring efficient allocation of resources and optimizing ROI. Oversaw market research to identify emerging trends, customer needs, and competitor strategies. Analyzed data for continuous improvement and delivered measurable ROI for clients. Conducted regular client check-ins and reporting to align marketing strategies. Conceptualized and launched interactive social media campaigns and contests to boost engagement & reach.

Digital Marketing Executive at Meyend Studio, India

January 31, 2022 - July 15, 2025

Oversaw daily management of Meta, Instagram, and YouTube accounts to maintain cohesive branding and online presence. Published and optimized YouTube content by implementing strategic keywords, SEO-friendly titles, and relevant descriptions. Collaborated with graphic designers to curate visually engaging content tailored for social media platforms.

Event Coordinator & Social Media Assistant at Made Creative Works, India

February 29, 2020 - July 15, 2025

Managed social media platforms and website content, ensuring consistent branding and timely promotion of events and campaigns. Planned and executed digital marketing strategies, including email campaigns, paid ads, and real-time engagement to drive event attendance. Conducted in-depth market and audience research to tailor promotional content and improve campaign targeting. Collaborated with designers and content teams to create engaging visuals, videos, and marketing materials for both online and offline events. Coordinated over 50 corporate and social events from planning to on-site execution, while managing client expectations and logistics. Tracked campaign performance using Google Analytics and Meta Insights, providing regular reports and contributing strategic recommendations.

Marketing Intern at Made Creative Works, India

July 31, 2017 - July 15, 2025

Assisted in promoting events through social media, email campaigns, and online listings to boost audience engagement and attendance. Conducted research on venues, vendors, and target markets to support event planning and marketing strategy. Uploaded and managed event content, images, and updates across the company’s website and digital platforms.