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I am a passionate and experienced UX and product designer with a strong focus on user-centered design, SaaS products, and digital platforms. I excel at translating complex research insights into actionable design solutions that improve usability, enhance customer experience, and align with business goals. I have led cross-functional teams remotely, delivered scalable design systems, and created tailored journeys for telecom and financial service users. Throughout my career, I have also enjoyed teaching undergraduate courses focused on user experience, creativity, and human-centered design principles, enabling students to build strong, research-driven design skills. My blend of practical work experience and academic involvement allows me to deliver holistic design strategies with impact across industries including telecommunications, financial services, and education.…I am a passionate and experienced UX and product designer with a strong focus on user-centered design, SaaS products, and digital platforms. I excel at translating complex research insights into actionable design solutions that improve usability, enhance customer experience, and align with business goals. I have led cross-functional teams remotely, delivered scalable design systems, and created tailored journeys for telecom and financial service users. Throughout my career, I have also enjoyed teaching undergraduate courses focused on user experience, creativity, and human-centered design principles, enabling students to build strong, research-driven design skills. My blend of practical work experience and academic involvement allows me to deliver holistic design strategies with impact across industries including telecommunications, financial services, and education.

Barira Yousuf

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I am a passionate and experienced UX and product designer with a strong focus on user-centered design, SaaS products, and digital platforms. I excel at translating complex research insights into actionable design solutions that improve usability, enhance customer experience, and align with business goals. I have led cross-functional teams remotely, delivered scalable design systems, and created tailored journeys for telecom and financial service users. Throughout my career, I have also enjoyed teaching undergraduate courses focused on user experience, creativity, and human-centered design principles, enabling students to build strong, research-driven design skills. My blend of practical work experience and academic involvement allows me to deliver holistic design strategies with impact across industries including telecommunications, financial services, and education.…I am a passionate and experienced UX and product designer with a strong focus on user-centered design, SaaS products, and digital platforms. I excel at translating complex research insights into actionable design solutions that improve usability, enhance customer experience, and align with business goals. I have led cross-functional teams remotely, delivered scalable design systems, and created tailored journeys for telecom and financial service users. Throughout my career, I have also enjoyed teaching undergraduate courses focused on user experience, creativity, and human-centered design principles, enabling students to build strong, research-driven design skills. My blend of practical work experience and academic involvement allows me to deliver holistic design strategies with impact across industries including telecommunications, financial services, and education.

Available to hire

I am a passionate and experienced UX and product designer with a strong focus on user-centered design, SaaS products, and digital platforms. I excel at translating complex research insights into actionable design solutions that improve usability, enhance customer experience, and align with business goals. I have led cross-functional teams remotely, delivered scalable design systems, and created tailored journeys for telecom and financial service users.

Throughout my career, I have also enjoyed teaching undergraduate courses focused on user experience, creativity, and human-centered design principles, enabling students to build strong, research-driven design skills. My blend of practical work experience and academic involvement allows me to deliver holistic design strategies with impact across industries including telecommunications, financial services, and education.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

UX Researcher / Designer at Systems Limited / Tech Vista

June 30, 2025 - August 24, 2025

Conducted qualitative research to uncover unmet traveler needs and translated insights into mobile service design solutions. Designed kiosk and mobile onboarding journeys for telecom services using modular, scalable UI patterns. Applied user-centered design methods to map journeys and resolve pain points, improving SIM activation time by 35%. Delivered persona-driven recommendations for 8+ traveler segments, influencing tailored package adoption for 100K+ users. Produced UX strategy and design guidelines adopted for nationwide telecom rollouts.

Design Strategy Consultant / Adjunct Faculty at Habib University

May 31, 2025 - August 24, 2025

Taught undergraduate courses on user experience, creativity, and human-centered design principles. Led Adobe InDesign sessions for seniors on layout and visual hierarchy. Conducted Design Thinking and UI/UX workshops, training students on research-driven design. Consulted on designing SaaS products and digital platforms with proven experience in user-centered design, usability, and accessibility. Led cross-functional teams remotely delivering scalable solutions aligned with business goals. Designed enterprise SaaS tools for secure login, workflow management, and internal dashboards in telecom. Facilitated Design Thinking workshops covering persona creation, empathy mapping, and user journey analysis. Translated research findings into MVP features reducing workflow time by 30%, validated with 12+ stakeholders. Improved task efficiency via simplified dashboard navigation and usability testing.

UX Designer / Product Manager at PayFast

February 28, 2025 - August 24, 2025

Translated complex financial SaaS requirements into intuitive, data-driven user experiences. Managed UX priorities in cross-functional sprints, collaborating remotely with developers and QA teams. Led product research and competitor analysis to inform feature prioritization and roadmaps. Delivered features enhancing overall user experience based on usability testing and user feedback. Led end-to-end design for PayFast's Back Office Portal, enhancing operational workflows through role-based interfaces. Created consumer and business apps with onboarding flows, KYC compliance, and real-time tracking, boosting engagement by 30%. Built and scaled a design system across 4+ platforms, reducing design-developer handoff time by 40%. Conducted usability testing and WCAG accessibility reviews to ensure inclusive web and mobile experiences. Delivered user flows, wireframes, high-fidelity mockups, and interactive prototypes in Figma. Translated research insights into intuitive product designs, impr

UI/UX Consultant at Hysab KyTab (Private) Ltd

February 28, 2022 - August 24, 2025

Led UX design for the Khaataa app, streamlining digital ledger experiences. Improved usability and features for consumer finance platforms using user-centered design. Delivered wireframes, prototypes, and UI assets optimized for cross-platform SaaS development.

Trainee Consultant - UX Strategy at Systems Limited / Tech Vista

August 31, 2021 - August 24, 2025

Conducted user research, UX audits, and competitor analysis to inform service design. Applied Design Thinking to craft personas, prototypes, and content strategies for digital products.