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Hi, I’m Laura Liu, a UI/UX Designer focused on creating intuitive, user-centered digital experiences and cohesive brand identities. I excel at wireframing, prototyping, usability testing, and building scalable design systems. I collaborate with product and engineering teams to turn research into accessible, engaging solutions across web and social platforms.…

Laura Liu

UX Designer, UI Designer, Brand Designer, +4

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Hi, I’m Laura Liu, a UI/UX Designer focused on creating intuitive, user-centered digital experiences and cohesive brand identities. I excel at wireframing, prototyping, usability testing, and building scalable design systems. I collaborate with product and engineering teams to turn research into accessible, engaging solutions across web and social platforms.…

Available to hire

Hi, I’m Laura Liu, a UI/UX Designer focused on creating intuitive, user-centered digital experiences and cohesive brand identities. I excel at wireframing, prototyping, usability testing, and building scalable design systems.

I collaborate with product and engineering teams to turn research into accessible, engaging solutions across web and social platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Experience Designer at Rita Group

August 1, 2024 - Present

Designed digital brand experiences across web and social platforms, ensuring alignment with universal brand guidelines. Conducted user research and usability testing to identify and solve pain points, improving usability and engagement. Partnered with Product and Engineering teams to implement scalable design solutions.

Digital Experience Designer at Rita Group

August 1, 2024 - Present

Digital Experience Designer at Rita Group

August 1, 2024 - Present

Designed digital brand experiences across web and social platforms; conducted user research and usability testing to identify and solve pain points, improving usability and engagement; partnered with Product and Engineering teams to implement scalable design solutions.

Digital Experience Designer at Rita Group

August 1, 2024 - Present

Collaborated with designers to support the team's universal brand initiatives including brand guidelines, brand templates, social media assets, website design, and more. Experienced with user research and usability testing methods to identify and resolve pain points. Worked cross-functionally with Product, Engineering, and other teams.

Brand Designer at SOIRÉE TABLEAU

July 31, 2024 - July 15, 2025

Established and maintained the brand identity across all projects and ensured consistency, including brand guidelines, branded invoices, and branded proposal templates. Contributed to the design and development of the website, ensuring a seamless user experience and cohesive brand identity. Worked closely with stakeholders and project managers to ensure brand consistency and created visually compelling designs.

Brand Designer at SOIRÉE TABLE AU

July 1, 2024 - October 7, 2025

Established and maintained a cohesive brand identity across proposals, invoices, and web platforms. Designed and launched website components, ensuring smooth UX and visual storytelling. Collaborated with stakeholders to deliver visually compelling, brand-aligned assets.

Brand Designer at SOIRÉE TABLE AU

July 1, 2024 - October 7, 2025

Brand Designer at SOIRÉE TABLE AU

July 1, 2024 - September 29, 2025

Established and maintained a cohesive brand identity across proposals, invoices, and web platforms; designed and launched website components, ensuring smooth UX and visual storytelling; collaborated with stakeholders to deliver visually compelling, brand-aligned assets.

UX Designer at Riven

July 31, 2023 - July 15, 2025

Experienced in running collaborative workshops to communicate users' needs and collaborate with both business and engineering teams. Redesigned meaningful customer experiences with measurable business impact, optimizing store conversion rates by 32%, focusing on customer engagement and sales optimization. Presented design ideas and concepts clearly to both technical and commercial stakeholders.

UX Designer at Riven

July 1, 2023 - October 7, 2025

Led collaborative workshops to align user needs with business and engineering goals. Redesigned customer journeys, optimizing store conversion rates by 32% through improved UX. Presented concepts and prototypes to technical and commercial stakeholders, ensuring shared alignment.

UI/UX Designer at YOVO

July 1, 2023 - Present

Created wireframes, user flows, mockups, and responsive designs to improve usability and consistency across multiple products. Developed and enhanced page layouts, design components, and interaction patterns guided by user insights and design system standards. Proposed and implemented design refinements to improve overall product accessibility and scalability.

UX Designer at Riven

July 1, 2023 - October 7, 2025

UI/UX Designer at YOVO

July 1, 2023 - Present

UX Designer at Riven

July 1, 2023 - September 29, 2025

Led collaborative workshops to align user needs with business and engineering goals; redesigned customer journeys, optimizing store conversion rates by 32% through improved UX; presented concepts and prototypes to technical and commercial stakeholders, ensuring shared alignment.

UI/UX Designer at YOVO

July 1, 2023 - Present

Created wireframes, user flows, mockups, and responsive designs to improve usability and consistency across multiple products; developed and enhanced page layouts, design components, and interaction patterns guided by user insights and design system standards; proposed and implemented design refinements to improve overall product accessibility and scalability.

UI/UX Designer at YOVO

July 1, 2023 - Present

Create wireframes, user flows, mockups, prototypes, and responsive designs based on requirements and user insights. Help maintain consistency across various brands and surfaces by adhering to established guidelines and proposing enhancements where appropriate. Create and refine page layouts, component variations, and responsive patterns based on user needs and design system guidelines.