I'm Xiaomin Gao, a product designer with 4+ years of experience in B2B SaaS and B2C products. I focus on user-centered design, simplifying complex systems, and driving measurable business growth. I enjoy solving user problems through research, strategy, and end-to-end design, from concept to launch. I've led cross-functional teams and helped startups and nonprofits ship polished, engaging experiences that boost usability and retention. In collaborative environments, I combine curiosity, empathy, and rigor to deliver designs that balance user needs with business goals. I'm passionate about building design systems, refining information architecture, and creating intuitive interfaces that scale.

Xiaomin Gao

I'm Xiaomin Gao, a product designer with 4+ years of experience in B2B SaaS and B2C products. I focus on user-centered design, simplifying complex systems, and driving measurable business growth. I enjoy solving user problems through research, strategy, and end-to-end design, from concept to launch. I've led cross-functional teams and helped startups and nonprofits ship polished, engaging experiences that boost usability and retention. In collaborative environments, I combine curiosity, empathy, and rigor to deliver designs that balance user needs with business goals. I'm passionate about building design systems, refining information architecture, and creating intuitive interfaces that scale.

Available to hire

I’m Xiaomin Gao, a product designer with 4+ years of experience in B2B SaaS and B2C products. I focus on user-centered design, simplifying complex systems, and driving measurable business growth. I enjoy solving user problems through research, strategy, and end-to-end design, from concept to launch. I’ve led cross-functional teams and helped startups and nonprofits ship polished, engaging experiences that boost usability and retention.

In collaborative environments, I combine curiosity, empathy, and rigor to deliver designs that balance user needs with business goals. I’m passionate about building design systems, refining information architecture, and creating intuitive interfaces that scale.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Advanced

Work Experience

Product Designer at Freelance & Volunteer
April 30, 2025 - July 16, 2025
Optimized user experience for Laxis AI Sales Platform by refining user flows and enhancing interfaces to improve usability. Designed an anti-corruption platform, improving usability and user retention by 20% utilizing sitemaps and wireframes. Redesigned a mental health app and improved user engagement by 15% through optimized personas and wireframes.
UI/UX Designer at Ideamake Technology
April 30, 2023 - July 16, 2025
Led the end-to-end design of a real estate sales app from the ground up, creating the design system which saw 80% adoption. Conducted over 30 user interviews to define user journeys and workflows, resulting in a 30% increase in transaction rates. Designed wireframes and prototypes that streamlined collaboration, reducing iteration time by 50%.
UI/UX Designer at Hundsun Ayers
August 31, 2021 - July 16, 2025
Led UX design for an ESOP system, developing user flows and information architecture that led to 80% client retention. Conducted competitive analysis and user needs assessments to optimize navigation and system workflows. Created high-fidelity prototypes and iterated based on usability testing, achieving 90% customer favorability.
User Experience Designer at China Mobile
June 30, 2021 - July 16, 2025
Designed messaging platform workflows improving efficiency and contributing to a 27% increase in SMS usage. Translated research insights into user flows and improved information architecture, enhancing usability and boosting conversion rates by 36%. Created high-fidelity prototypes, iterated based on feedback, optimizing key features to achieve a 97% retention rate.
Product Designer at Freelance & Volunteer
April 1, 2025 - September 29, 2025
Designed and optimized multiple SaaS and mobile products for startups and nonprofits. Improved usability of Axis AI Sales Platform by 218% through refined user flows and interface design. Prototyped IEJL’s anti-corruption platform prototypes, boosting user retention by 20%. Redesigned a mental health app wireframes with persona-driven workflows, enhancing engagement by 15%.
UI/UX Designer at Ideamake Technology
April 1, 2023 - September 29, 2025
Led end-to-end design of a real estate sales platform and design system from 0→1, increasing transaction rates by 30%. Conducted 30+ user interviews and usability sessions to validate design decisions. Delivered wireframes, high-fidelity mockups, and micro-interactions, ensuring smooth handoff to developers. Managed 4 designers, fostering alignment between product managers, developers, and stakeholders.
UI/UX Designer at Hundsun Ayers
August 1, 2021 - September 29, 2025
Designed an ESOP system and collaborated closely with international teams to refine workflows. Designed UX for an ESOP system, improving task completion speed with optimized IA and navigation. Led competitive analyses and product framework redesign, boosting usage by 40% through streamlined workflows. Partnered with global teams for iterative testing and refinement of high-fidelity prototypes.
Use12 Experience Designer at China Mobile
June 1, 2021 - September 29, 2025
Designed a messaging platform from 0→1, increasing SMS usage and streamlining workflows. Improved SMS management platform efficiency, increasing SMS usage by 27% and conversion rates by 36%. Translated research insights into actionable user flows and IA to achieve a 97% retention rate. Created and iterated design to optimize key features based on user feedback.

Education

Bachelor's at Industrial Design
January 1, 2014 - December 31, 2019
Bachelor’s in Industrial Design at China University of Petroleum
January 1, 2014 - January 1, 2019
Google UX Design Certificate at Google
January 1, 2022 - September 29, 2025

Qualifications

Google UX Design Certificate
January 1, 2022 - December 31, 2022
Google UX Design Certificate
January 1, 2022 - September 29, 2025

Industry Experience

Software & Internet, Financial Services, Real Estate & Construction, Non-Profit Organization, Telecommunications, Healthcare, Professional Services