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Hi, I’m Christine Onyebinachi. I’m a social media strategist who plans, executes, and refines content strategies for visually driven platforms. With a sociology background, I understand audience behavior, digital culture, and brand voice, and I’m passionate about building structured content systems that keep messaging consistent and engaging. As founder and Creative Director of Ozioma of Africa since 2014, I develop editorial calendars, create captions and short-form copy, and analyze engagement patterns to inform posting cadence. I’ve consulted for E’Sorae Home and CW Lagos, coordinating content across brands and markets, and I’m comfortable working remotely, organizing publishing schedules, platform archives, and brand assets for clarity and impact.…Hi, I’m Christine Onyebinachi. I’m a social media strategist who plans, executes, and refines content strategies for visually driven platforms. With a sociology background, I understand audience behavior, digital culture, and brand voice, and I’m passionate about building structured content systems that keep messaging consistent and engaging. As founder and Creative Director of Ozioma of Africa since 2014, I develop editorial calendars, create captions and short-form copy, and analyze engagement patterns to inform posting cadence. I’ve consulted for E’Sorae Home and CW Lagos, coordinating content across brands and markets, and I’m comfortable working remotely, organizing publishing schedules, platform archives, and brand assets for clarity and impact.

Christine Onyebinachi

Social Media Manager, Content Strategist, Content Creator, +6

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Hi, I’m Christine Onyebinachi. I’m a social media strategist who plans, executes, and refines content strategies for visually driven platforms. With a sociology background, I understand audience behavior, digital culture, and brand voice, and I’m passionate about building structured content systems that keep messaging consistent and engaging. As founder and Creative Director of Ozioma of Africa since 2014, I develop editorial calendars, create captions and short-form copy, and analyze engagement patterns to inform posting cadence. I’ve consulted for E’Sorae Home and CW Lagos, coordinating content across brands and markets, and I’m comfortable working remotely, organizing publishing schedules, platform archives, and brand assets for clarity and impact.…Hi, I’m Christine Onyebinachi. I’m a social media strategist who plans, executes, and refines content strategies for visually driven platforms. With a sociology background, I understand audience behavior, digital culture, and brand voice, and I’m passionate about building structured content systems that keep messaging consistent and engaging. As founder and Creative Director of Ozioma of Africa since 2014, I develop editorial calendars, create captions and short-form copy, and analyze engagement patterns to inform posting cadence. I’ve consulted for E’Sorae Home and CW Lagos, coordinating content across brands and markets, and I’m comfortable working remotely, organizing publishing schedules, platform archives, and brand assets for clarity and impact.

Available to hire

Hi, I’m Christine Onyebinachi. I’m a social media strategist who plans, executes, and refines content strategies for visually driven platforms. With a sociology background, I understand audience behavior, digital culture, and brand voice, and I’m passionate about building structured content systems that keep messaging consistent and engaging.

As founder and Creative Director of Ozioma of Africa since 2014, I develop editorial calendars, create captions and short-form copy, and analyze engagement patterns to inform posting cadence. I’ve consulted for E’Sorae Home and CW Lagos, coordinating content across brands and markets, and I’m comfortable working remotely, organizing publishing schedules, platform archives, and brand assets for clarity and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Social Strategist at Ozioma of Africa

January 1, 2014 - Present

Built a global audience across platforms without paid ads, reaching 90K+ through consistent visuals and storytelling. Created content series that align with brand legacy, African design, and lifestyle innovation. Managed community replies, DMs, comments, and collaborations, maintaining brand tone and high engagement. Designed and managed social content calendars using Notion, Trello, and Meta tools. Tracked content performance and adapted strategies based on saves, shares, comments, and reach metrics. Jumped on trends and memes with original, brand-aligned content that feels organic, not gimmicky. Collaborated with designers and editors for branded visual storytelling.

Content & Data Strategist - Freelance at Freelance

January 1, 2024 - July 16, 2025

Delivered digital campaigns and content strategy for wellness and real estate clients. A/B tested subject lines and visuals to improve performance. Created multi-platform editorial plans for emerging brands seeking traction and voice alignment.

Executive Assistant & Data Coordinator at Gibraltar

February 28, 2021 - July 16, 2025

Wrote internal briefs, customer notes, and summaries with clarity and attention to tone. Helped coordinate CRM-based communications and marketing notes.

Founder at Ozioma of Africa

April 1, 2014 - Present

Founded and built a digital brand connecting design, storytelling, and culture with audiences across continents. Managed end-to-end brand strategy, content creation, and client communication with clarity and discretion. Directed collaborations with designers, writers, and developers to deliver seamless global campaigns. Cultivated a reputation for emotional depth, organization, and excellence in digital presentation.

Social Media & Brand Consultant at E’Sorae Home

July 1, 2024 - October 25, 2025

Designed elegant and cohesive campaigns reflecting the brand’s premium aesthetic and hospitality culture. Partnered with internal teams to unify messaging across social platforms and marketing channels. Strengthened digital engagement and visibility through storytelling rooted in beauty, precision, and purpose.

Client Relations Associate at CW Lagos

July 1, 2022 - October 25, 2025

Represented luxury real estate to international clients with professionalism and empathy. Oversaw client communications and logistics in fast-paced, high-pressure environments. Demonstrated emotional intelligence and adaptability while balancing client satisfaction and brand goals.

Founder & Creative Director at Ozioma of Africa

January 1, 2014 - Present

Planned and managed long-term social media content strategies centered on visual storytelling and brand clarity. Developed editorial calendars and recurring content themes. Wrote captions and short-form copy aligned with brand tone. Reviewed engagement patterns to inform content direction and posting cadence. Managed publishing schedules, platform organization, and content archives independently.

Social Media Consultant at E’Sorae Home

May 1, 2024 - July 1, 2024

Supported content planning and strategy for a home and lifestyle brand. Organized posts into defined content categories and themes. Observed audience response and adjusted tone and topics based on engagement.

Client Relations Associate at CW Lagos

October 1, 2021 - July 1, 2022

Supported marketing and digital communication efforts for real estate projects. Assisted with preparation of brand and content materials. Coordinated internally to maintain message consistency.

Community Relations Intern at University of North Alabama

January 1, 2016 - January 1, 2017

Assisted with digital outreach, written communication, and engagement initiatives. Supported campus programs through content and coordination support.