Hi, I'm Moises "Mo" Sorto, a graphic design expert with over five years of experience specializing in brand and marketing initiatives in the multifamily and real estate sectors. I enjoy crafting unique and memorable brand experiences by collaborating with cross-functional teams to deliver cohesive and impactful design solutions. I am solution-oriented with a strong focus on long-term goals, and I thrive in competitive industries by driving strategic branding efforts. My passion lies in translating visions into engaging visual campaigns that resonate with audiences and elevate brand presence.…

MOISES "MO” SORTO

Hi, I'm Moises "Mo" Sorto, a graphic design expert with over five years of experience specializing in brand and marketing initiatives in the multifamily and real estate sectors. I enjoy crafting unique and memorable brand experiences by collaborating with cross-functional teams to deliver cohesive and impactful design solutions. I am solution-oriented with a strong focus on long-term goals, and I thrive in competitive industries by driving strategic branding efforts. My passion lies in translating visions into engaging visual campaigns that resonate with audiences and elevate brand presence.…

Available to hire

Hi, I’m Moises “Mo” Sorto, a graphic design expert with over five years of experience specializing in brand and marketing initiatives in the multifamily and real estate sectors. I enjoy crafting unique and memorable brand experiences by collaborating with cross-functional teams to deliver cohesive and impactful design solutions.

I am solution-oriented with a strong focus on long-term goals, and I thrive in competitive industries by driving strategic branding efforts. My passion lies in translating visions into engaging visual campaigns that resonate with audiences and elevate brand presence.

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Work Experience

Brand Manager at StreetLights Residential
August 31, 2025 - July 16, 2025
Independently managed all facets of the marketing and branding department for three months, overseeing the opening and pre-leasing of two class A multifamily apartment properties. Collaborated with leasing teams on eight pre-leasing initiatives to integrate branding strategies, ensuring cohesive narratives and fostering brand recognition. Owned the end-to-end brand development process, creating innovative design concepts while partnering with development, interiors, architecture, and portfolio teams. Created visually engaging print collateral aligned with brand guidelines and marketing goals, overseeing print production for optimal pricing, production, and delivery. Worked with C-suite executives to produce compelling materials for investor conferences and pitch presentations.
Graphic Designer, Contractor at Cottonwood Residential
September 30, 2024 - July 16, 2025
Led creation of compelling design collateral for a portfolio of 30+ multifamily apartment properties across competitive markets such as Houston, Salt Lake City, Atlanta, Tampa, and Nashville. Enhanced brand presence across websites, social media, and advertising platforms by developing custom graphics optimized for print and digital use. Demonstrated exceptional efficiency by delivering projects 25% ahead of schedule while staying within budget.
Graphic Designer, Contractor at Related Management Company
May 31, 2022 - July 16, 2025
Orchestrated branding strategies for a portfolio of 25+ B & C class multifamily apartment properties in Dallas-Fort Worth submarkets. Created, analyzed, and updated content and designs across company and social media platforms, contributing to a 20% increase in online engagement and audience interaction. Implemented an organizational system for departmental files using BOX with improved file naming conventions to streamline team efficiency.
Graphic Design Associate at Lantower Residential
February 29, 2020 - July 16, 2025
Managed the marketing department after unprecedented layoffs, ensuring continuity of marketing operations. Created graphic assets for a portfolio of 21+ class A multifamily apartments, aligning with brand identities. Managed and enhanced social media presence across multiple platforms resulting in 15% growth in engagement and visibility. Collaborated with cross-functional teams to enforce adherence to visual identity standards.
Graphic Designer & Press Operator at John A. Dubiski Career High School
May 31, 2019 - July 16, 2025
Led a 15-member team to develop graphic designs for logos, exhibits, signage, promotional items, and vehicle wraps exceeding client expectations. Operated advanced press equipment to improve printing efficiency and quality by 20%. Trained junior designers on Adobe Creative Suite and printing machinery. Analyzed job orders for details such as quantities, production times, stock, and colors.
Prepress Technician & Press Operator at Primary Color Printing, LLC
February 28, 2019 - July 16, 2025
Coordinated preparation of design files, processing printing plates, and creating prepress layouts with a 10-member team. Implemented file review processes to identify potential issues with size, color, folds, bleeds, and resolution. Facilitated communication between team and clients to exceed customer expectations. Recognized for performing well under pressure and delivering high-quality projects.

Education

Bachelor of Science at Texas Tech
January 1, 2024 - December 31, 2028
Associates of Science at Dallas College
January 1, 2023 - December 31, 2023
High School Diploma at John A. Dubiski Career High School
January 1, 2019 - December 31, 2019

Qualifications

SLR Design Way | StreetLights Residential
January 1, 2023 - December 31, 2023
Workforce Ready | John A. Dubiski Career High School
January 1, 2019 - December 31, 2019
OSHA | John A. Dubiski Career High School
January 1, 2019 - December 31, 2019

Industry Experience

Real Estate & Construction, Professional Services, Media & Entertainment