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Hi! I'm Alexandra, a passionate marketing specialist blending creativity and strategy to build impactful campaigns. I have a data-driven approach and enjoy crafting marketing mixes that boost visibility and conversions. Exploring innovative ways to connect brands with their audiences has always been my motivator. With experience across digital and traditional marketing channels, I've had the opportunity to work with companies in various sectors, enhancing their brand presence and customer engagement. I'm always eager to learn and find new methods to make marketing more effective and meaningful.…Hi! I'm Alexandra, a passionate marketing specialist blending creativity and strategy to build impactful campaigns. I have a data-driven approach and enjoy crafting marketing mixes that boost visibility and conversions. Exploring innovative ways to connect brands with their audiences has always been my motivator. With experience across digital and traditional marketing channels, I've had the opportunity to work with companies in various sectors, enhancing their brand presence and customer engagement. I'm always eager to learn and find new methods to make marketing more effective and meaningful.

Alexandra Lates

Marketing Strategist, Digital Marketer, PPC Manager, +2

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Hi! I'm Alexandra, a passionate marketing specialist blending creativity and strategy to build impactful campaigns. I have a data-driven approach and enjoy crafting marketing mixes that boost visibility and conversions. Exploring innovative ways to connect brands with their audiences has always been my motivator. With experience across digital and traditional marketing channels, I've had the opportunity to work with companies in various sectors, enhancing their brand presence and customer engagement. I'm always eager to learn and find new methods to make marketing more effective and meaningful.…Hi! I'm Alexandra, a passionate marketing specialist blending creativity and strategy to build impactful campaigns. I have a data-driven approach and enjoy crafting marketing mixes that boost visibility and conversions. Exploring innovative ways to connect brands with their audiences has always been my motivator. With experience across digital and traditional marketing channels, I've had the opportunity to work with companies in various sectors, enhancing their brand presence and customer engagement. I'm always eager to learn and find new methods to make marketing more effective and meaningful.

Available to hire

Hi! I’m Alexandra, a passionate marketing specialist blending creativity and strategy to build impactful campaigns. I have a data-driven approach and enjoy crafting marketing mixes that boost visibility and conversions. Exploring innovative ways to connect brands with their audiences has always been my motivator.

With experience across digital and traditional marketing channels, I’ve had the opportunity to work with companies in various sectors, enhancing their brand presence and customer engagement. I’m always eager to learn and find new methods to make marketing more effective and meaningful.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Beginner

French

Beginner

Work Experience

Marketing Specialist at Interbabis

February 1, 2025 - Present

Marketing Specialist at SDA - Servicii de Depozitare si Arhivare

February 28, 2025 - July 16, 2025

Developed and implemented marketing strategies to promote storage and archiving services. Focused on increasing brand awareness, optimizing digital presence, and creating marketing materials to communicate the company’s value proposition to B2B clients. Improved ROAS and CTR using Google Search campaigns. Strengthened the company’s market position by enhancing its online presence and brand image.

Marketing Specialist at Medident Exim

May 31, 2024 - July 16, 2025

Developed and executed marketing strategies to promote medical equipment and services. Managed campaigns across digital and traditional channels, optimized brand positioning, and ensured effective communication with target audiences. Increased brand awareness through targeted campaigns, improved customer engagement with tailored marketing materials, and contributed to sales growth aligned with business objectives.

Social Media Manager at Ensy AS

February 28, 2024 - July 16, 2025

Developed and implemented social media strategies for EnSy Norway and Romania to increase brand awareness and online engagement. Managed content creation, scheduling, and performance analysis across platforms ensuring alignment with company goals and target audience. Increased social media engagement and follower growth via consistent high-quality content. Optimized campaigns by analyzing metrics and adjusting strategies. Strengthened brand visibility across markets fostering trust and credibility.

Redactor at Adevărul

May 31, 2023 - July 16, 2025

Researched, wrote, and edited high-quality articles on diverse topics ensuring accuracy, clarity, and relevance. Collaborated with editorial teams to deliver engaging content aligned with publication standards and audience interests. Managed social media accounts including Facebook and Instagram.

Copywriter at Aloxxi International

October 31, 2020 - July 16, 2025

Crafted engaging and on-brand content for various marketing channels during internship. Collaborated with creative and marketing teams to ensure consistent messaging resonating with target audiences.

Engagement marketing at Orange

July 31, 2019 - July 16, 2025

Managed experiential marketing brand activations at major events such as Neversea, Untold, Summer Well Festival, Upgrade 100, and The Color Run. Created interactive experiences that strengthened brand-consumer connections, increased customer loyalty, enhanced brand perception, and generated buzz with shareable moments.

Account Manager at Velstand Online

September 30, 2017 - July 16, 2025

Managed key client relationships and coordinated multi-channel campaigns ensuring alignment with business goals and client expectations. Acted as primary liaison between clients and internal teams to ensure smooth communication, timely delivery, and high-quality execution.

Sales Specialist at Raiffeisen Bank Romania

July 31, 2014 - July 16, 2025