Available to hire
I’m a global Social Media Manager with 10+ years of experience leading campaigns across EMEA, APAC, the US, and LATAM. I specialize in paid social strategy, content marketing, global campaign management, and influencer partnerships.
I drive engagement, ROI, and data-driven campaign performance across Meta, LinkedIn, YouTube, and TikTok. I excel in cross-functional collaboration, global brand positioning, and AI-driven content optimization.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Bulgarian
Fluent
Arabic
Fluent
Spanish; Castilian
Intermediate
Work Experience
Digital Marketing Consultant - Social Media Manager at Transperfect
October 1, 2022 - PresentHelped to drive new business efforts in the field of digital marketing by participating in sales meetings and calls, preparing RFPs and cost estimates. Identified opportunities for prospective or existing clients to use services to improve their global online presence and digital marketing performance. Managed digital marketing strategies for clients in travel and retail industries based on consumer insight and data. Owned and managed existing and newly acquired accounts through a team of digital specialists, either as direct or indirect reports, with aims of maximizing client satisfaction and driving account growth. Managed and monitored specialists in the implementation, management, and measurement of digital marketing strategies for clients.
Digital Marketing Consultant at Ipsos Spain
October 31, 2022 - July 16, 2025Managed digital marketing projects for L’Oréal, YouTube, and FinTechs. Measured and reported performance of all digital marketing campaigns, assessing against goals (ROI and KPIs). Identified trends and insights, optimized spend (45K USD) and performance based on insights. Instrumented conversion points and optimized user funnels. Evaluated emerging technologies, providing thought leadership and perspective for adoption where appropriate.
On & Offline Marketing Communication & PR Manager at Gandour Group – Middle East and India
January 31, 2021 - July 16, 2025Raised brand awareness for all Group portfolio brands achieving 2000% follower growth and increasing engagement rate by 5000% through developing new digital channels and partnerships. Increased B2C sales by 200% by creating brand content involving a chef cooking product recipes promoted across social media and trade marketing media. Increased B2B sales by 80% by identifying new channel marketing opportunities with hotels, restaurants, and cafeterias. Improved customer satisfaction from 55% to 90% in two years by creating new KPIs for customer care monitoring. Increased media presence by 1000% by partnering with brand ambassadors, influencers, and social organizations, creating long-term relationships to personalize brand presence near consumers.
Digital Marketing Consultant - Social Media Manager at Transperfect
October 1, 2022 - PresentHelp to drive new business efforts in the field of digital marketing by participating in sales meetings and calls, preparing RFPs and cost estimates. Identify opportunities for prospective or existing clients to use our services to improve their global online presence and digital marketing performance. Manage digital marketing strategies for clients in the travel and retail industries based on consumer insight and data. Own and manage existing and newly acquired accounts through a team of digital specialists, either as direct or indirect reports, aiming to maximize client satisfaction and drive account growth. Manage and Monitor the specialists in the implementation, management and measurement of digital marketing strategies for clients.
Digital Marketing Consultant at Ipsos Spain
October 31, 2022 - July 16, 2025Handled digital marketing projects for L’Oréal, YouTube, and FinTech firms. Measured and reported performance of all digital marketing campaigns, assessing against goals such as ROI and KPIs. Identified trends and insights, optimized spend of 45K USD, and enhanced performance based on insights. Instrumented conversion points and optimized user funnels. Evaluated emerging technologies, providing thought leadership and perspective for adoption where appropriate.
On & Offline Marketing Communication & PR Manager at Gandour Group – Middle East and India
January 31, 2021 - July 16, 2025Raised brand awareness for all Group portfolio brands, achieving 2000% more followers and increasing engagement rate by 5000% through new digital channels and partnerships. Increased B2C sales by 200% and brand engagement through brand content featuring a chef in an inhouse studio. Increased B2B sales by 80% by identifying new channel marketing opportunities such as partnerships with hotels, restaurants, and cafeterias. Improved Customer Satisfaction from 55% to 90% in 2 years by creating and monitoring KPIs for customer care. Increased media presence by 1000% by partnering with top brand ambassadors, influencers, and social organizations to build long-term relationships and personalize the brand near consumers.
Digital Marketing Consultant - Social Media Manager at Transperfect
October 1, 2022 - PresentHelp to drive new business efforts in the field of digital marketing by participating in sales meetings and calls, preparing RFPs and cost estimates. Identify opportunities for prospective or existing clients to use services to improve global online presence and digital marketing performance. Manage digital marketing strategies for clients in the travel and retail industries based on consumer insight and data. Own and manage existing and newly acquired accounts through a team of digital specialists aiming to maximize client satisfaction and driving account growth. Manage and monitor specialists in implementation, management, and measurement of digital marketing strategies for clients.
Digital Marketing Consultant at Ipsos Spain
October 31, 2022 - July 16, 2025Managed digital marketing projects for L’Oréal, YouTube, and FinTech companies. Measured and reported on the performance of all digital marketing campaigns, assessing against ROI and KPIs. Identified trends and insights and optimized spend (45K USD) and performance based on insights. Instrumented conversion points and optimized user funnels. Evaluated emerging technologies and provided thought leadership and perspective for adoption where appropriate.
On & Offline Marketing Communication & PR Manager at Gandour Group – Middle East and India
January 31, 2021 - July 16, 2025Raised brand awareness for the Group portfolio brands achieving 2000% followers increase and 5000% engagement rate growth by developing new digital channels and partnering with key stakeholders and cross-functional teams. Increased B2C sales by 200% through brand content creation using a chef and inhouse studio for recipe development. Increased B2B sales by 80% by identifying new channel marketing opportunities with hotels, restaurants, and cafeterias. Improved customer satisfaction rate from 55% to 90% in 2 years by creating and monitoring new KPIs. Increased media presence by 1000% through partnerships with brand ambassadors, influencers, and social organizations creating personalized long-term relationships.
Digital Marketing Consultant - Social Media Manager at Transperfect
October 1, 2022 - PresentHelping to drive new business efforts in digital marketing by participating in sales meetings and preparing RFPs and cost estimates. Identifying opportunities for clients to improve their global online presence and marketing performance. Managing digital marketing strategies based on consumer insights and data. Owning and managing existing and newly acquired accounts through a team of digital specialists to maximize client satisfaction and account growth. Monitoring implementation, management, and measurement of digital marketing strategies.
Digital Marketing Consultant at Ipsos Spain
October 31, 2022 - July 16, 2025Handled digital marketing projects for clients such as L’Oréal, YouTube, and FinTech companies. Measured and reported performance of digital marketing campaigns against goals (ROI and KPIs). Identified trends and optimized performance and digital spend of $45K based on insights. Instrumented conversion points and optimized user funnels. Evaluated emerging technologies and provided thought leadership for adoption where appropriate.
On & Offline Marketing Communication & PR Manager at Gandour Group – Middle East and India
January 31, 2021 - July 16, 2025Raised brand awareness by 2000% and increased engagement rate by 5000% through developing new digital channels and partnerships. Increased B2C sales by 200% by creating brand content using chef-created recipes promoted across online and offline channels. Increased B2B sales by 80% by identifying new channel marketing opportunities with hotels, restaurants, and cafeterias. Improved customer satisfaction from 55% to 90% by creating new KPIs to measure customer care. Increased media presence by 1000% by building partnerships with brand ambassadors, influencers, and social organizations, making the brand more personalized near consumers.
Digital Marketing Consultant - Social Media Manager at Transperfect
October 1, 2022 - PresentHelp to drive new business efforts in digital marketing by participating in sales meetings and calls, preparing RFPs and cost estimates. Identified opportunities for clients to improve their global online presence and digital marketing performance. Managed digital marketing strategies for clients in the travel and retail industries based on consumer insight and data. Owned and managed accounts via a team of digital specialists, maximizing client satisfaction and driving account growth. Managed and monitored specialists in the implementation, management, and measurement of digital marketing strategies.
Digital Marketing Consultant at Ipsos Spain
October 31, 2022 - July 16, 2025Worked on digital marketing projects for L’Oréal, YouTube, and FinTech companies. Measured and reported performance of all digital marketing campaigns, assessing against goals including ROI and KPIs. Identified trends and insights, optimized spend ($45K USD) and campaign performance accordingly. Instrumented conversion points and optimized user funnels. Evaluated emerging technologies and provided thought leadership for adoption where appropriate.
On & Offline Marketing Communication & PR Manager at Gandour Group – Middle East and India
January 31, 2021 - July 16, 2025Raised brand awareness achieving 2000% follower increase and 5000% engagement rate increase by developing new digital channels and partnerships. Increased B2C sales by 200% and brand engagement through branded content creation with inhouse chef cooking recipes promoted across online and offline media. Increased B2B sales by 80% by identifying new channel marketing opportunities, including partnerships with hotels, restaurants, and cafeterias. Improved customer satisfaction rate from 55% to 90% within two years by monitoring new KPIs. Increased media presence by 1000% by partnering with brand ambassadors, influencers, and social organizations, building long-term personalized consumer relationships.
Digital Marketing Consultant at Ipsos Spain
March 1, 2021 - October 31, 2022Supported global clients (L’Oréal, YouTube, FinTech) with social media insights, data analytics, and campaign performance reporting. Designed paid social media tests (A/B and multivariate) to identify growth opportunities. Delivered market trend analyses and content optimization recommendations based on GA4 and Power BI data.
Senior Global Digital Marketing, Social Media Manager at Transperfect
October 1, 2022 - PresentLed global social media strategy and execution across Meta, LinkedIn, YouTube, and TikTok, managing cross-market campaigns and influencer partnerships to boost brand awareness and ROI. Oversaw paid social testing, analytics, and reporting; drove content optimization and audience growth.
Corporate Marketing Communication & PR Manager at Gandour Group – Middle East and India
November 1, 2017 - January 31, 2021Directed global paid social campaigns across LinkedIn, Meta, YouTube, and TikTok, managing $1M+ annual ad spend to maximize brand awareness, lead generation, and ROI across EMEA, MENA, and APAC. Led cross-functional teams to develop integrated social media strategies, tracked KPIs via GA4/Power BI, and optimized funnels. Managed influencer/UGC programs and social listening to support brand positioning and market expansion.
Education
MBA (Marketing) at Lebanese American University
January 1, 2015 - December 31, 2019Postgraduate Marketing Management at London Metropolitan University
January 1, 2014 - December 31, 2015BS Graphic Design Digital Emphasis at Lebanese American University
January 1, 2007 - December 31, 2011MBA at Lebanese American University
January 1, 2015 - December 31, 2019Postgraduate Marketing Management at London Metropolitan University
January 1, 2014 - December 31, 2015BS Graphic Design Digital Emphasis at Lebanese American University
January 1, 2007 - December 31, 2011MBA at Lebanese American University
January 1, 2015 - December 31, 2019Postgraduate Marketing Management at London Metropolitan University
January 1, 2014 - December 31, 2015BS Graphic Design Digital Emphasis at Lebanese American University
January 1, 2007 - December 31, 2011MBA at Lebanese American University
January 1, 2015 - December 31, 2019Postgraduate Marketing Management at London Metropolitan University
January 1, 2014 - December 31, 2015BS Graphic Design at Lebanese American University
January 1, 2007 - December 31, 2011MBA at Lebanese American University
January 1, 2015 - December 31, 2019Postgraduate Marketing Management at London Metropolitan University
January 1, 2014 - December 31, 2015BS Graphic Design Digital Emphasis at Lebanese American University
January 1, 2007 - December 31, 2011MBA (Marketing) at Lebanese American University
January 1, 2015 - December 31, 2019Postgraduate Marketing Management at London Metropolitan University
January 1, 2014 - December 31, 2015BS Graphic Design Digital Emphasis at Lebanese American University
January 1, 2007 - December 31, 2011UX&UI Design Private Course at Madrid, Spain
January 1, 2021 - December 31, 2021Qualifications
UX&UI Design
January 1, 2021 - December 31, 2021UX&UI Design Private Course
January 1, 2021 - December 31, 2021UX&UI Design
January 1, 2021 - December 31, 2021UX&UI Design Private Course
January 1, 2021 - December 31, 2021Industry Experience
Consumer Goods, Travel & Hospitality, Retail, Professional Services, Financial Services, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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