Hi, I'm Brittany Benton, a strategic Global Marketing Manager with over 8 years of experience leading digital campaigns and brand development for high-growth brands in fashion, media, and entertainment. I thrive in driving audience engagement, boosting ROI, and delivering comprehensive marketing execution across B2B and B2C markets. I enjoy collaborating across teams and building partnerships that make a real impact. I have a passion for crafting compelling content and social media strategies that resonate globally. Whether it's managing brand identity or orchestrating international festival marketing, I bring creativity and strategic thinking to every project, making sure brands stand out and connect meaningfully with their audiences.

Brittany Benton

Hi, I'm Brittany Benton, a strategic Global Marketing Manager with over 8 years of experience leading digital campaigns and brand development for high-growth brands in fashion, media, and entertainment. I thrive in driving audience engagement, boosting ROI, and delivering comprehensive marketing execution across B2B and B2C markets. I enjoy collaborating across teams and building partnerships that make a real impact. I have a passion for crafting compelling content and social media strategies that resonate globally. Whether it's managing brand identity or orchestrating international festival marketing, I bring creativity and strategic thinking to every project, making sure brands stand out and connect meaningfully with their audiences.

Available to hire

Hi, I’m Brittany Benton, a strategic Global Marketing Manager with over 8 years of experience leading digital campaigns and brand development for high-growth brands in fashion, media, and entertainment. I thrive in driving audience engagement, boosting ROI, and delivering comprehensive marketing execution across B2B and B2C markets. I enjoy collaborating across teams and building partnerships that make a real impact.

I have a passion for crafting compelling content and social media strategies that resonate globally. Whether it’s managing brand identity or orchestrating international festival marketing, I bring creativity and strategic thinking to every project, making sure brands stand out and connect meaningfully with their audiences.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Global Marketing Manager at Insight TV
December 1, 2022 - July 16, 2025
Strategically designed and executed a long-term content marketing plan, integrating programming, commercial, creative, and marketing goals to enhance brand coherence and market reach. Coordinated global teams to deliver creative assets for Product and Partner campaigns, consistently meeting deadlines and enhancing project efficiency. Led the creation of marketing and broadcast assets by partnering with the creative team, maintaining strict adherence to design specifications, and enhancing visual storytelling. Cultivated strategic alliances with 100+ international partners, driving co-marketing campaigns that boosted platform engagement by 20% and expanded audience reach. Analyzed digital ad performance metrics to refine marketing strategies, achieving a 20% improvement in campaign efficiency.
Marketing Manager at Apenkooi
December 1, 2022 - Present
Directed organic and paid social media initiatives, optimizing content and strategies to achieve a 20% increase in engagement across platforms. Spearheaded the development and management of brand identity and company vision, curating daily content for Instagram, Facebook, YouTube, and newsletters, engaging a community of over 100,000 followers. Orchestrated content marketing strategies for international festivals, resulting in a 15% boost in audience engagement and a 10% rise in ticket sales. Led comprehensive digital marketing campaigns, integrating social media, email, web, and paid channels to enhance brand visibility and engagement. Coordinated efforts of designers, ad agencies, and media professionals to produce cohesive and impactful marketing content, maintaining brand consistency.
Content and Partnerships Manager at FashionUnited
January 1, 2021 - July 16, 2025
Drove sustainable growth by aligning commercial strategies with local market trends, boosting media campaign sales by 20% and expanding service offerings. Orchestrated PR strategies that enhanced brand coverage by 25% globally, while maintaining exceptional customer satisfaction levels. Orchestrated successful collaborations and interviews, boosting brand visibility and achieving a 20% growth in partnership opportunities. Cultivated a network of over 200 industry connections, including brands, agencies, and PR firms, enhancing collaboration opportunities and expanding market reach.
Account Manager at Modern Luxury
June 1, 2018 - July 16, 2025
Provided strategic insights on fashion and luxury lifestyle trends, enhancing marketing and social campaigns for high-profile clients including Gucci and Tom Ford. Directed the development of innovative marketing and social content as a creative and editorial designer, enhancing brand visibility for high-profile clients. Forged strategic alliances across diverse industries such as fashion, real estate, and luxury brands, enhancing client portfolios and expanding market reach. Led a team in executing social, advertising, and event campaigns for multiple brands, achieving a 15% increase in client engagement. Elevated luxury brand portfolios by implementing strategic marketing initiatives, resulting in a 20% increase in client satisfaction.

Education

Bachelor's at University of Central Florida
January 1, 2012 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Real Estate & Construction, Professional Services