Available to hire
Hi, I’m Utkarshita Srivastava. With a strong background in marketing management and digital marketing, I’ve had the opportunity to work with diverse teams across France, India, and Luxembourg. I love crafting strategies that align with company goals and leveraging data insights to optimize campaigns and improve customer engagement.
My experience spans managing product launches, content teams, and e-commerce strategies, especially within luxury and fashion sectors. I enjoy collaborating across departments to bring marketing initiatives to life and driving tangible results for the brands I work with.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
English
Fluent
Hindi
Fluent
French
Beginner
Work Experience
Marketing Manager at Mix with the Masters
March 31, 2025 - July 17, 2025Collaborated closely with the Director and CEO to align marketing strategies with company objectives and vision. Led the content team by delegating tasks, supervising asset production, and ensuring adherence to brand ethos and values. Implemented comprehensive digital marketing strategies, including social media management, newsletter creation, and performance analysis to drive acquisition and retention. Optimised Google, TikTok, and FB Ad campaigns by leveraging data insights for continuous improvement. Collaborated with UX/UI designers to enhance website functionality, traffic, and user engagement, aligning with the launch of new pricing models.
Marketing Manager at Mix with the Masters - Paris, France
March 31, 2025 - July 17, 2025Collaborated closely with the Director and CEO to align marketing strategies with company objectives and vision. Led the content team by delegating tasks, supervising asset production and ensuring adherence to brand ethos and values. Implemented comprehensive digital marketing strategies, including social media management, newsletter creation and performance analysis, to drive acquisition and retention. Optimised Google, TikTok & FB Ad campaigns by leveraging data insights for continuous improvement. Collaborated with UX/UI designers to enhance website functionality, traffic, and user engagement, aligning with the launch of new pricing models.
Marketing Manager at Mix with the Masters - Paris, France
March 31, 2025 - July 16, 2025Collaborated closely with the Director and CEO to align marketing strategies with company objectives and vision. Led the content team by delegating tasks, supervising asset production, and ensuring adherence to brand ethos and values. Implemented comprehensive digital marketing strategies, including social media management, newsletter creation, and performance analysis to drive acquisition and retention. Optimised Google, TikTok, and Facebook Ad campaigns by leveraging data insights for continuous improvement. Collaborated with UX/UI designers to enhance website functionality, traffic, and user engagement, especially with the launch of new pricing models.
Marketing Manager at Mix with the Masters
March 31, 2025 - July 16, 2025Collaborated closely with the Director and CEO to align marketing strategies with company objectives and vision. Led the content team by delegating tasks, supervising asset production, and ensuring adherence to brand ethos and values. Implemented comprehensive digital marketing strategies including social media management, newsletter creation, and performance analysis to drive acquisition and retention. Optimised Google, TikTok & Facebook ad campaigns by leveraging data insights. Collaborated with UX/UI designers to enhance website functionality, traffic, and user engagement in line with new pricing model launches.
Marketing Manager at ORO Group
July 31, 2023 - July 17, 2025Led the marketing strategy for the launch of ORO Constella, a new residential project, resulting in a 25% increase in brand visibility and a 30% surge in customer inquiries within the first three months. Developed and executed comprehensive go-to-market plans, boosting lead generation by 20%. Coordinated with sales, design, and executive teams to ensure alignment of marketing strategies with overall business objectives. Conducted market research to understand customer needs and preferences to refine marketing strategies and communication.
Marketing Manager at ORO Group - India, France (Hybrid)
July 31, 2023 - July 17, 2025Led the marketing strategy for the launch of ORO Constella, a new residential project, resulting in a 25% increase in brand visibility and a 30% surge in customer inquiries within the first three months. Developed and executed comprehensive go-to-market plans, boosting lead generation by 20%. Coordinated with sales, design, and executive teams to ensure alignment of marketing strategies with overall business objectives. Conducted market research to understand customer needs and preferences to refine marketing strategies and communication.
Marketing Manager at ORO Group - India, France (Hybrid)
July 31, 2023 - July 16, 2025Led the marketing strategy for the launch of ORO Constella, a new residential project, resulting in a 25% increase in brand visibility and a 30% surge in customer inquiries within the first three months. Developed and executed comprehensive go-to-market plans, boosting lead generation by 20%. Coordinated with sales, design, and executive teams to align marketing strategies with overall business objectives. Conducted market research to understand customer needs and refine marketing strategies and communication.
Marketing Manager at ORO Group
July 31, 2023 - July 16, 2025Led the marketing strategy for the launch of ORO Constella, resulting in a 25% increase in brand visibility and a 30% surge in customer inquiries within three months. Developed and executed go-to-market plans to boost lead generation by 20%. Coordinated with sales, design, and executive teams to align marketing strategies with business objectives. Conducted market research to refine marketing strategies and communication.
Product Marketing & Sales Coordinator CIS & APAC at Kilian Paris and Editions de Parfums Frederic Malle, The Estée Lauder Co.
June 30, 2022 - July 17, 2025Led coordination of sales activities and execution of new product launches, contributing to increase in overall sales. Drove FY22 HTM & key product launches by establishing influential partnerships and seeding activities, boosting brand awareness. Conducted monthly retail sales analysis and developed performance reports for new launches, utilizing data to refine and optimize product marketing strategies. Developed e-commerce strategies for increased product visibility and monitored e-retail performance, leading to increase in online sales.
Product Marketing & Sales Coordinator CIS & APAC at Kilian Paris and Editions de Parfums Frederic Malle, The Estée Lauder Co.
June 30, 2022 - July 17, 2025Led the coordination of sales activities and the execution of new product launches, contributing to increase in overall sales. Drove FY22 HTM & key product launches by establishing influential partnerships and seeding activities, boosting brand awareness. Conducted monthly retail sales analysis and developed performance reports for new launches, utilizing data to refine and optimize product marketing strategies. Developed e-commerce strategies for increased product visibility and monitored e-retail performance, leading to increase in online sales.
Product Marketing & Sales Coordinator CIS & APAC at Kilian Paris and Editions de Parfums Frederic Malle, The Estée Lauder Co.
June 30, 2022 - July 16, 2025Led coordination of sales activities and execution of new product launches, contributing to overall sales growth. Drove FY22 HTM & key product launches by establishing influential partnerships and seeding activities to boost brand awareness. Conducted monthly retail sales analysis and developed performance reports for new launches, using data to refine and optimize product marketing strategies. Developed e-commerce strategies to increase product visibility and monitored e-retail performance, leading to higher online sales.
Product Marketing & Sales Coordinator CIS & APAC at Kilian Paris and Editions de Parfums Frederic Malle, The Estée Lauder Co.
June 30, 2022 - July 16, 2025Led coordination of sales activities and new product launches contributing to increased sales. Drove FY22 HTM and key product launches by establishing partnerships and seeding activities to boost brand awareness. Conducted monthly retail sales analysis and developed performance reports to optimize product marketing strategies. Developed e-commerce strategies for product visibility and monitored retail performance leading to online sales growth.
Consumer & Digital Marketing Coordinator at La Mer EMEA, The Estée Lauder Co.
December 31, 2021 - July 17, 2025Developed comprehensive go-to-market strategies by analysing the competitive landscape and brand equity to meet consumer needs, leading to an increase in brand awareness. Created CRM consumer journeys for FY22 always-on programs, aligning affiliate activation and campaign plans with EMEA. Pioneered new evergreen masterclasses for brand.com, driving sales through competitor analysis and insightful evaluation of La Mer Virtual Selling Results.
Consumer & Digital Marketing Coordinator at La Mer EMEA, The Estée Lauder Co.
December 31, 2021 - July 17, 2025Developed comprehensive go-to-market strategies by analysing the competitive landscape and brand equity to meet consumer needs, leading to an increase in brand awareness. Created CRM consumer journeys for FY22 always-on programs, aligning affiliate activation and campaign plans with EMEA. Pioneered new evergreen masterclasses for brand.com, driving sales through competitor analysis and insightful evaluation of La Mer Virtual Selling Results.
Consumer & Digital Marketing Coordinator at La Mer EMEA, The Estée Lauder Co.
December 31, 2021 - July 16, 2025Developed comprehensive go-to-market strategies by analyzing the competitive landscape and brand equity to meet consumer needs, increasing brand awareness. Created CRM consumer journeys for FY22 always-on programs, aligning affiliate activation and campaign plans with EMEA. Pioneered new evergreen masterclasses for brand.com, driving sales through competitor analysis and evaluation of La Mer Virtual Selling Results.
Consumer & Digital Marketing Coordinator at La Mer EMEA, The Estée Lauder Co.
December 31, 2021 - July 16, 2025Developed comprehensive go-to-market strategies by analyzing the competitive landscape and brand equity to meet consumer needs, increasing brand awareness. Created CRM consumer journeys aligning affiliate activation and campaign plans for EMEA. Pioneered evergreen masterclasses for brand.com to drive sales through competitor analysis and evaluation of virtual selling results.
Consumer & Digital Marketing Assistant at Estée Lauder EMEA, The Estée Lauder Co.
July 31, 2020 - July 17, 2025Led the creation of 360-marketing and e-retail strategies, resulting in significant boost in key franchises' sales during big bet activations and campaigns. Conceived a digital strategy that effectively addressed consumer needs during the Covid-19 pandemic, leveraging social selling on multiple channels leading to a 35% increase in overall sales.
Consumer & Digital Marketing Assistant at Estée Lauder EMEA, The Estée Lauder Co.
July 31, 2020 - July 17, 2025Led the creation of 360-marketing and e-retail strategies, resulting in a significant boost in key franchises' sales during big bet activations and campaigns. Conceived a digital strategy that effectively addressed consumer needs during the Covid-19 pandemic, leveraging social selling on multiple channels leading to a 35% increase in overall sales.
Consumer & Digital Marketing Assistant at Estée Lauder EMEA, The Estée Lauder Co.
July 31, 2020 - July 16, 2025Led creation of 360-marketing and e-retail strategies, resulting in significant sales boosts during big bet activations and campaigns. Developed a digital strategy addressing consumer needs during the Covid-19 pandemic, leveraging social selling across multiple channels leading to a 35% increase in overall sales.
Consumer & Digital Marketing Assistant at Estée Lauder EMEA, The Estée Lauder Co.
July 31, 2020 - July 16, 2025Led creation of 360-marketing and e-retail strategies resulting in significant sales boost during major activations and campaigns. Developed digital strategy addressing consumer needs during Covid-19, leveraging social selling across multiple channels leading to 35% sales increase.
Project Manager - Management Consulting at 360Crossmedia
December 31, 2019 - July 17, 2025Developed and launched two magazines emphasizing the importance of digital marketing in media, overseeing content management and translations for regular magazine launches and brochures resulting in increased readership and subscriptions. Created and managed the website, training videos, and social media presence for clients based in Singapore and Europe.
Project Manager- Management Consulting at 360Crossmedia- Luxembourg, Luxembourg
December 31, 2019 - July 17, 2025Developed and launched two magazines emphasizing the importance of digital marketing in media, overseeing content management and translations for regular magazine launches and brochures resulting increase in readership and subscriptions. Created and managed the website, training videos, and social media presence for clients based in Singapore and Europe.
Project Manager - Management Consulting at 360Crossmedia - Luxembourg, Luxembourg
December 31, 2019 - July 16, 2025Developed and launched two magazines emphasizing digital marketing in media, overseeing content management and translations which increased readership and subscriptions. Created and managed website, training videos, and social media presence for clients based in Singapore and Europe.
Project Manager - Management Consulting at 360Crossmedia - Luxembourg
December 31, 2019 - July 16, 2025Developed and launched two magazines focusing on digital marketing importance in media, overseeing content management and translations increasing readership and subscriptions. Managed websites, training videos, and social media presence for clients in Singapore and Europe.
Project Manager at ORO Constructions
August 31, 2018 - July 17, 2025Project Manager at ORO Constructions- Lucknow, India
August 31, 2018 - July 17, 2025Project Manager at ORO Constructions - Lucknow, India
August 31, 2018 - July 16, 2025Project Manager at ORO Constructions
August 31, 2018 - July 16, 2025Education
MIM BM + MSc in Marketing Management at EDHEC BUSINESS SCHOOL – LILLE, FRANCE
September 1, 2018 - June 30, 2021Bachelor of Commerce at LUCKNOW UNIVERSITY – LUCKNOW, INDIA
July 1, 2013 - June 30, 2016MIM BM + MSc in Marketing Management at EDHEC Business School – Lille, France
September 1, 2018 - June 30, 2021Bachelor of Commerce & Business Management (B.COM Honours) at Lucknow University – Lucknow, India
July 1, 2013 - June 30, 2016MIM BM + MSc in Marketing Management at EDHEC Business School – Lille, France
September 1, 2018 - June 30, 2021Bachelor of Commerce & Business Management (B.COM Honours) at Lucknow University – Lucknow, India
July 1, 2013 - June 30, 2016MIM BM + MSc in Marketing Management at EDHEC Business School
September 1, 2018 - June 30, 2021Bachelor of Commerce & Business Management (B.COM Honours) at Lucknow University
July 1, 2013 - June 30, 2016Qualifications
Marketing Consultant
January 1, 2022 - December 31, 2023Marketing & Advertising Head at TEDxEDHEC
January 11, 2030 - July 16, 2025Vice President at OIKOS [Student Association]
January 11, 2030 - July 16, 2025Marketing Consultant
January 11, 2030 - July 16, 2025Marketing & Advertising Head TEDxEDHEC
January 11, 2030 - July 16, 2025Vice President OIKOS [Student Association]
January 11, 2030 - July 16, 2025Marketing Consultant
January 11, 2030 - July 17, 2025Marketing & Advertising Head TEDxEDHEC
January 11, 2030 - July 17, 2025Vice President OIKOS [Student Association]
January 11, 2030 - July 17, 2025Industry Experience
Consumer Goods, Real Estate & Construction, Retail, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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