Available to hire
Content writer, copywriter, and proofreader with 15+ years of experience crafting persuasive, on-brand messaging for brands and organizations including Alfa Romeo, Oracle Red Bull Racing, San Diego State University, the United Football League, and Coach Prime (Deion Sanders). Experienced in digital content production, SEO optimization, email and social campaigns, and in-depth proofing to ensure accuracy and brand consistency.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Copywriter and Brand Manager at The Pitch
June 30, 2025 - PresentLed digital copywriting and brand management responsibilities, including event space promotion, partnership/product announcements, promotion copy, and proofreading to ensure accuracy and error-free materials.
Digital Media Specialist at North Carolina State University
April 1, 2025 - PresentBrand Copywriter at Blenders Eyewear
January 31, 2025 - July 16, 2025Spearheaded brand voice as the sole copywriter, crafting compelling SEO-optimized content with high-profile partners, including Oracle Red Bull Racing and COACH PRIME, Deion Sanders. The latter campaign generated $4.8 million in sales in the first weekend. Worked alongside LA SEO to optimize search engine rankings for product descriptions, blogs, and more.
Senior Copywriter and Head of Operations at Webstager Digital Media
September 30, 2021 - July 16, 2025Instrumental in securing a landmark content deal with Stellantis N.V. (Alfa Romeo, Chrysler, Jeep). Developed powerful SEO-optimized marketing copy for homepages, landing pages, and business proposals. Produced dozens of weekly automobile blogs utilizing long-tail keywords and location-specific phrases to boost page rankings for dealerships.
Content Writer at trivago
September 30, 2017 - July 16, 2025Crafted comprehensive descriptions and meta-reviews for hotel listings around the world, including meta descriptions.
Social Media Consultant, Writer at SimpleWater, LLC
February 28, 2017 - July 16, 2025Researched and authored consumer-focused articles on American water quality, enhancing public awareness and understanding of critical issues. Assisted in branding a new product born from UC Berkeley’s National Laboratory.
Copywriter, Creative Consultant at Blevins Creative Group
August 31, 2014 - July 16, 2025Developed engaging campaigns and website copy in-house and remotely, driving viewership and sales for a diverse clientele.
Writer, Social Media Consultant, Website Manager at New Kind Agency
January 31, 2013 - July 16, 2025Prepared marketing copy for diverse professional, social, and political initiatives, driving engagement. Website management for the Protect All NC Families Amendment One campaign.
Writer, Social Media Consultant, Website Manager at trivago
February 1, 2012 - January 1, 2013Handled writing and social media consulting, and managed website-related tasks to support digital presence.
Web Manager, UFL-Football.com at United Football League
January 31, 2011 - July 16, 2025Led end-to-end content management for UFL-Football.com, ensuring timely updates for all the league's teams. Assisted with the creation of the 2010 Championship Game mini-site. Helped spearhead the ideation, launch, and SEO optimization of UFLAccess.com, at the time the largest independent source of United Football League information globally. Developed exclusive news content, cornering the UFL market and maximizing backlink/inbound link potential.
Editor in Chief at UFL Access
December 31, 2007 - December 31, 2012Directed editorial content as editor in chief for UFL Access, managing writing and content publication processes.
Education
BA at University of North Carolina at Chapel Hill
August 1, 2004 - May 31, 2008BA in Communications at University of North Carolina at Chapel Hill
August 1, 2004 - May 1, 2008 at University of North Carolina at Chapel Hill
August 1, 2004 - May 1, 2008 at University (NC State University)
April 1, 2017 - January 1, 2025Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Education, Travel & Hospitality, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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