I am Romani Maximilian, a seasoned professional specializing in user experience (UX) and user interface (UI) design, with a strong focus on innovation management and artificial intelligence. Over the years, I have led various teams and projects in the automotive industry, notably at Ferrari, where I was responsible for HMI, UX/UI, and ergonomics. Currently, I lead BE1st Innovation Company, helping clients create new user experiences and integrate cutting-edge technologies including AI. My passion lies in developing advanced, user-centered solutions that align with brand objectives and market needs. I enjoy mentoring teams, tackling complex challenges, and delivering innovative results that enhance both product functionality and user satisfaction. I’m excited about the future of AI in business and look forward to helping organizations optimize their use of these technologies.

Romani Maximilian

I am Romani Maximilian, a seasoned professional specializing in user experience (UX) and user interface (UI) design, with a strong focus on innovation management and artificial intelligence. Over the years, I have led various teams and projects in the automotive industry, notably at Ferrari, where I was responsible for HMI, UX/UI, and ergonomics. Currently, I lead BE1st Innovation Company, helping clients create new user experiences and integrate cutting-edge technologies including AI. My passion lies in developing advanced, user-centered solutions that align with brand objectives and market needs. I enjoy mentoring teams, tackling complex challenges, and delivering innovative results that enhance both product functionality and user satisfaction. I’m excited about the future of AI in business and look forward to helping organizations optimize their use of these technologies.

Available to hire

I am Romani Maximilian, a seasoned professional specializing in user experience (UX) and user interface (UI) design, with a strong focus on innovation management and artificial intelligence. Over the years, I have led various teams and projects in the automotive industry, notably at Ferrari, where I was responsible for HMI, UX/UI, and ergonomics. Currently, I lead BE1st Innovation Company, helping clients create new user experiences and integrate cutting-edge technologies including AI.

My passion lies in developing advanced, user-centered solutions that align with brand objectives and market needs. I enjoy mentoring teams, tackling complex challenges, and delivering innovative results that enhance both product functionality and user satisfaction. I’m excited about the future of AI in business and look forward to helping organizations optimize their use of these technologies.

See more

Experience Level

Expert

Language

Italian
Fluent
English
Advanced
French
Beginner

Work Experience

Founder of BE1st Innovation Company at BE1st
March 1, 2024 - Present
Focus on User Experience (UX) and User Interface (UI) design and optimization, including development and enhancement to align with brand and market standards. Conduct research and development of innovative technologies tailored to client needs. Provide advanced consulting in artificial intelligence (AI), supporting customized AI-based projects, delivering dedicated training, and creating professional environments for safe and optimized AI usage.
Head of HMI (UX/UI) and Ergonomics at Ferrari SpA
February 28, 2024 - July 16, 2025
Led the development team responsible for HMI, UX/UI, and ergonomics for sports and GT cars. Managed the design process from initial concept to final HMI specifications. Defined UX strategies, multimodal interactions, design frameworks, conducted user experience analysis and testing to ensure optimal user interfaces tailored for automotive applications.
Head of Electrical and Electronic Systems and Innovation at Ferrari SpA
June 1, 2019 - July 16, 2025
Managed research and development of all electronic systems inside vehicles, including infotainment, IVI technology, instrument clusters, electrical architecture, telemetry, and more. Responsible for design, development, and application of innovative electronic systems for multiple Ferrari car platforms such as SF90 Stradale, Ferrari Roma, and others.
Electronic Quality Manager at Ferrari SpA
October 1, 2012 - July 16, 2025
Managed electronic quality aspects, ensuring standards and compliance within the automotive electronic systems division.
Quality Manager ISO 9001:2000 and Process Engineering Manager at Laser srl Sistemi elettronici
December 31, 2006 - July 16, 2025
Oversaw quality management and process engineering for electronic boards development and production, maintaining ISO certification and process improvements.
Researcher at Institut Für Schicht Und Ionentechnik (ISI) Forschungszentrum Jülich (FZJ)
November 30, 1996 - July 16, 2025
Conducted molecular beam epitaxy (MBE) of GaN and Raman spectroscopy research as part of a research center team.

Education

Doctor in Physics at Università degli Studi di Modena
September 1, 1996 - December 31, 1997

Qualifications

Master EMBA – Executive Master in Business Administration
September 1, 2019 - March 1, 2021
Master EMTIM – Executive Master in Technology and Innovation Management
November 1, 2011 - November 1, 2012

Industry Experience

Manufacturing, Transportation & Logistics, Computers & Electronics, Professional Services