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Social Media Manager with over 5 years of experience leading digital strategies for brands across Latin America. Specialized in creative content creation, Meta Ads and Google Ads campaigns, and community management on Instagram, Facebook, TikTok and LinkedIn. Strong background in photography and audiovisual editing, focused on data-driven results and innovative solutions for brand growth. Currently seeking new challenges within creative teams or digital marketing agencies.…Social Media Manager with over 5 years of experience leading digital strategies for brands across Latin America. Specialized in creative content creation, Meta Ads and Google Ads campaigns, and community management on Instagram, Facebook, TikTok and LinkedIn. Strong background in photography and audiovisual editing, focused on data-driven results and innovative solutions for brand growth. Currently seeking new challenges within creative teams or digital marketing agencies.

DANIELA CADENA

Social Media Manager, Content Creator, Community Manager, +4

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Social Media Manager with over 5 years of experience leading digital strategies for brands across Latin America. Specialized in creative content creation, Meta Ads and Google Ads campaigns, and community management on Instagram, Facebook, TikTok and LinkedIn. Strong background in photography and audiovisual editing, focused on data-driven results and innovative solutions for brand growth. Currently seeking new challenges within creative teams or digital marketing agencies.…Social Media Manager with over 5 years of experience leading digital strategies for brands across Latin America. Specialized in creative content creation, Meta Ads and Google Ads campaigns, and community management on Instagram, Facebook, TikTok and LinkedIn. Strong background in photography and audiovisual editing, focused on data-driven results and innovative solutions for brand growth. Currently seeking new challenges within creative teams or digital marketing agencies.

Available to hire

Social Media Manager with over 5 years of experience leading digital strategies for brands across Latin America. Specialized in creative content creation, Meta Ads and Google Ads campaigns, and community management on Instagram, Facebook, TikTok and LinkedIn. Strong background in photography and audiovisual editing, focused on data-driven results and innovative solutions for brand growth. Currently seeking new challenges within creative teams or digital marketing agencies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Freelance Social Media Manager

October 1, 2022 - Present

Managed content creation for Instagram, Facebook, and LinkedIn. Developed monthly posting schedules and created as well as managed advertising campaigns on Meta Ads (Ads Manager) and Google Ads. Performed photo and video editing for social media channels, and managed email marketing using AgendaPro. Also created a web page design for a Human Resources consulting service.

Freelance Graphic Designer

July 31, 2024 - July 16, 2025

Provided graphic design services, including content creation for social media platforms like Instagram, Facebook, and LinkedIn. Responsible for developing monthly posting schedules, managing advertising campaigns on Meta Ads (Ads Manager), and editing photo and video content for social media.

Freelance Social Media Manager

July 1, 2024 - Present

Content creation for Instagram, Facebook, and LinkedIn. Developed monthly posting schedules and managed advertising campaigns on Meta Ads (Ads Manager). Edited photo and video content for social media

Freelance Community Manager

September 30, 2022 - July 16, 2025

Created content for Instagram, Facebook, and LinkedIn. Developed monthly posting schedules and managed advertising campaigns on Meta Ads (Ads Manager). Performed photo and video editing for social media.

Social Media Manager & Digital Marketing Consultant at Freelance

January 1, 2020 - Present

Provide personalized digital marketing consulting for entrepreneurs and small businesses. Assisted 10+ clients in developing their brands on social media, from visual identity to content calendars and ad strategies. Designed the layout and visual style for a food business website, coordinating with a developer for implementation. Developed comprehensive social media strategies, including conversion campaigns, organic content, and paid advertising. Increased organic reach by an average of 40% within 3 months through optimized reels and hashtag strategies. Reduced cost-per-click by 30% in Meta Ads campaigns through advanced audience segmentation. Managed email marketing campaigns using AgendaPro with a 38% open rate. Produced creative photo and video content for social media, including reels, stories, and carousels.

Community Manager at Naturíssimo

December 31, 2022 - August 1, 2025

Created visual content and paid campaigns that boosted monthly engagement by 55%. Covered live events and campaigns with real-time social media content. Prepared monthly reports with key performance indicators to present to management and optimize strategies.