Social Media Manager with over 5 years of experience leading digital strategies for brands across Latin America. Specialized in creative content creation, Meta Ads and Google Ads campaigns, and community management on Instagram, Facebook, TikTok and LinkedIn. Strong background in photography and audiovisual editing, focused on data-driven results and innovative solutions for brand growth. Currently seeking new challenges within creative teams or digital marketing agencies.

DANIELA CADENA

Social Media Manager with over 5 years of experience leading digital strategies for brands across Latin America. Specialized in creative content creation, Meta Ads and Google Ads campaigns, and community management on Instagram, Facebook, TikTok and LinkedIn. Strong background in photography and audiovisual editing, focused on data-driven results and innovative solutions for brand growth. Currently seeking new challenges within creative teams or digital marketing agencies.

Available to hire

Social Media Manager with over 5 years of experience leading digital strategies for brands across Latin America. Specialized in creative content creation, Meta Ads and Google Ads campaigns, and community management on Instagram, Facebook, TikTok and LinkedIn. Strong background in photography and audiovisual editing, focused on data-driven results and innovative solutions for brand growth. Currently seeking new challenges within creative teams or digital marketing agencies.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelance Social Media Manager
October 1, 2022 - Present
Managed content creation for Instagram, Facebook, and LinkedIn. Developed monthly posting schedules and created as well as managed advertising campaigns on Meta Ads (Ads Manager) and Google Ads. Performed photo and video editing for social media channels, and managed email marketing using AgendaPro. Also created a web page design for a Human Resources consulting service.
Freelance Graphic Designer
July 31, 2024 - July 16, 2025
Provided graphic design services, including content creation for social media platforms like Instagram, Facebook, and LinkedIn. Responsible for developing monthly posting schedules, managing advertising campaigns on Meta Ads (Ads Manager), and editing photo and video content for social media.
Freelance Social Media Manager
July 1, 2024 - Present
Content creation for Instagram, Facebook, and LinkedIn. Developed monthly posting schedules and managed advertising campaigns on Meta Ads (Ads Manager). Edited photo and video content for social media
Freelance Community Manager
September 30, 2022 - July 16, 2025
Created content for Instagram, Facebook, and LinkedIn. Developed monthly posting schedules and managed advertising campaigns on Meta Ads (Ads Manager). Performed photo and video editing for social media.
Social Media Manager & Digital Marketing Consultant at Freelance
January 1, 2020 - Present
Provide personalized digital marketing consulting for entrepreneurs and small businesses. Assisted 10+ clients in developing their brands on social media, from visual identity to content calendars and ad strategies. Designed the layout and visual style for a food business website, coordinating with a developer for implementation. Developed comprehensive social media strategies, including conversion campaigns, organic content, and paid advertising. Increased organic reach by an average of 40% within 3 months through optimized reels and hashtag strategies. Reduced cost-per-click by 30% in Meta Ads campaigns through advanced audience segmentation. Managed email marketing campaigns using AgendaPro with a 38% open rate. Produced creative photo and video content for social media, including reels, stories, and carousels.
Community Manager at Naturíssimo
December 31, 2022 - August 1, 2025
Created visual content and paid campaigns that boosted monthly engagement by 55%. Covered live events and campaigns with real-time social media content. Prepared monthly reports with key performance indicators to present to management and optimize strategies.

Education

Certification at Social Media School
January 1, 2019 - December 31, 2020
Certification at EFE School (Photography School)
January 1, 2017 - December 31, 2019
Community Management Certificate at Escuela Social Media, Ecuador
January 1, 2020 - December 31, 2020
Digital Photography at EFE School, Ecuador
January 1, 2019 - December 31, 2019

Qualifications

Certification in Community Management
January 1, 2019 - December 31, 2020
4 certifications in basic, intermediate, and advanced digital photography
January 1, 2017 - December 31, 2019

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Retail, Non-Profit Organization